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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales. CPM) or sales ($2.39 CPM) compared to brand awareness campaigns ($0.34 Thoughts on these studies?

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What is CPM (Cost Per Mile, Cost Per Thousand Impressions)?

Martech Advisor

Cost Per Thousand or Cost Per Mile (CPM) is defined as the price of reaching one thousand impressions for your ad on a webpage. An accurate calculation of CPM can help you understand which ads are performing well, which ads aren’t, and how you can improve your marketing outcomes. What Is Cost Per Mile or CPM?

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How Much Do Facebook Ads Cost in the Philippines?  

Spiralytics

What if the world didn’t see the witty banter between Wendy’s and its patrons on Twitter or the recent Facebook face-off between local burg ER joints ? It’s a pivotal metric for evaluating your campaign’s cost-effectiveness in generating potential customers. Progress wouldn’t be possible.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. In our experience, using the same targeting and bid settings for both, Ads will generate up to 5x more impressions compared to Updates.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. Why LinkedIn Lead Generation is Perfect for B2B Marketing. 8 Tips for LinkedIn Lead Generation.

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Why we care about video advertising

Martech

Video has become an effective revenue generator for brands, especially on social platforms. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. However, you can choose to pay for video ads on either a cost per thousand (CPM) basis or a ThruPlay basis.

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. Say goodbye to the turmoil of generating social media reports manually every month. CPC & CPM So on what basis do your Facebook ads get charged? Yes, you heard that right!