Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Atomic Reach

MAY 14, 2019

With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ). Googles CPC dropped by 13 percent in Q4 of 2018/2019.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Contently

JUNE 21, 2016

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. In reality, the news opened up the potential for disaster, due to a new tool Facebook just put in place.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

DAGMAR Marketing

APRIL 5, 2022

Some of the most common benefits a company can receive from PPC ads are: Instantaneous results Boosts brand recognition in your area An overall higher return-on-investment (ROI). Increases website traffic Better control over your budget and ad campaign Insightful data that can improve your SEO strategy. percent) and Facebook (19.9

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Adobe Experience Cloud Blog

JULY 3, 2017

Traffic-Driven Metrics. It all starts with what I categorize as “traffic-driven metrics.” CPC: The average cost-per-click across a campaign. Relevancy Score (Facebook Ads): A score from 1 to 10 that measures how relevant an ad is to its target audience. Discounted CPC as Ad Rank improves.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

Optinmonster

MAY 18, 2020

The marketing world is full of acronyms: ROI, ROAS, PPC, CPA, along with about a hundred more. Here’s why: Though many new affiliate marketers aren’t aware of EPC, what it is, and how to calculate it (which we’ll cover shortly), they know another popular marketing term: “Cost per click” (CPC).

Cost Per Click 120

Cost Per Click CPC Advertising Agencies Landing Pages 120

Go Beyond SEO

APRIL 26, 2023

Overall, PPC is a cost-effective way for law firms to drive traffic to their website and generate new business. There are several pay-per-click (PPC) options available for law firms to promote their services and drive traffic to their websites. billion active users, Facebook offers unparalleled reach for businesses of all sizes.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

Overall, PPC is a cost-effective way for law firms to drive traffic to their website and generate new business. There are several pay-per-click (PPC) options available for law firms to promote their services and drive traffic to their websites. billion active users, Facebook offers unparalleled reach for businesses of all sizes.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Facebook is often perceived as the undisputed champion among social media platforms. As one of the paid social pioneers, Facebook Ads are also a foundational component of many brands’ digital marketing strategies. And you can find them on Facebook.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. Apart from boosting SEO, you can maximize ROI on each content piece and attract leads with your content efforts. Here’s how you can direct your efforts for maximum reach and visibility: 1.

Social Media 154

Social Media SEO Cost Per Click Media 154

KoMarketing Associates

DECEMBER 14, 2017

Baidu is trying to attract more advertising dollars by providing mobile-friendly features, such as call extension and enhanced CPC bidding on mobile, which has drawn marketers’ attention. Also, paid search marketers need to carefully analyze the ROI from mobile and desktop campaigns and better allocate budget across devices.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. Access to a large pool of publishers means advertisers can get a better ROI. Ten states have filed a lawsuit against Google and Facebook parent company Meta charging them with colluding to force out competition in the online advertising sector.

Advertising Agencies 109

Advertising Agencies Paid Content Cost Per Thousand Advertisements 109

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. AdWords functions on a CPC model.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 113

Directive Agency

SEPTEMBER 12, 2023

Essentially, you have to generate demand with your target audience in other channels, such as LinkedIn conversation ads , Facebook, and Instagram, through in-person and digital events, programmatic, or other social networks (Looking at you, Tik Tok, Reddit, and YouTube). By doing this, you’ll start to see your CAC decrease and ROI skyrocket.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Hubspot

AUGUST 8, 2019

If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. It’s important to note that not all PPC occurs on search engines — social media has PPC ads, too (think: Facebook Ads). You can set a CPC for each ad group that you create. Maximum Bid.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

SEPTEMBER 17, 2020

We have some good ol’ quantitative data about how much search volume these keywords get and what the estimated CPC is for bottom funnel search terms. It has a high volume and high CPC. This means it’s both a high traffic and high intent keyword. Here’s the data: One can assume this blog post has a pretty solid ROI.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” ” She is the premier Facebook marketing expert and has been since 2007. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

JUNE 5, 2019

You bid on keywords based on their traffic volume, then your ad is displayed when that keyword is searched, and finally, you pay Bing whenever a visitor clicks on your ad. For example, if you want your ad to only appear on mobile devices, you can select the mobile traffic option. Platform Reach. whereas Google's was $20.08.

PPC 77

PPC Paid Content Cost Per Click Paid Search Agency 77

Parse.ly

DECEMBER 2, 2021

Website traffic. Website traffic. As a KPI, website traffic—the number and percentage of pageviews or visitors to your website—helps identify which channels, by source, foster the most awareness and ultimately bring the highest ROI. . It breaks down traffic based on the source channel. Social visibility.

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52

Parse.ly

DECEMBER 2, 2021

Website traffic. Website traffic. As a KPI, website traffic—the number and percentage of pageviews or visitors to your website—helps identify which channels, by source, foster the most awareness and ultimately bring the highest ROI. . It breaks down traffic based on the source channel. Social visibility.

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52

Convince & Convert

MARCH 19, 2018

For example, if a long-form video performs well on Facebook, upload it as a YouTube video to capture attention there. Many marketers fixate their advertising efforts on Instagram and Facebook. Repurposing content from Facebook to other platforms (e.g., Traffic: Aiming to get more eyeballs on your landing page or blog?

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

Anyword

JUNE 18, 2020

Despite this – we’re seeing that publishers are increasing their affiliate budgets and seeing great ROI. Since The Great Upheaval in March, direct-response-style revenue categories – like paid subscriptions and affiliate programs – have been seeing a huge boost in ROI. A Convergence of Opportunity. Why is this? .

Amazon 52

Amazon Budget Programs CPC Cost Per Click 52

Hubspot

MAY 25, 2016

Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. 1) How Do I Manage My Budget? With over 1.4

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . It signals brand awareness, and is a much better leading indicator than total traffic. 10: Return on Investment (ROI). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Valasys

SEPTEMBER 4, 2019

58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). The business KPIs have largely only been defined on the basis of website traffic & how they generate the conversions.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

JANUARY 23, 2023

Pay-per-click ROI is crucial for medium and small enterprises spending minimally. Marketers may pick several sites to enhance ROI. What kinds of goods and services result in the highest ROI? If you want mobile traffic, boost your mobile bid adjustment. Targeting choices will help them display their ads.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Hubspot

JULY 19, 2016

To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. This simple calculator allows you to explore how different metrics will impact the profit and ROI you can expect from ads. Click here to check out the HubSpot Advertising ROI Calculator. Ready to give it a try? 1) Do the math.

ROI 28

ROI Ads Burn Rate Advertising ROI 28

Parse.ly

OCTOBER 28, 2020

How to track it: The easiest way to measure your backlink traffic is by using a tool that can track the number of backlinks your content is receiving. Share of voice shows the amount of organic traffic a website has produced for a specific keyword. Social Traffic. Website traffic sources. Share of voice. Top sections.

Content Marketing 45

Content Marketing Marketing Analytics Tools Content Eye-Tracking 45

Valasys

SEPTEMBER 19, 2019

In the previous 3 parts of the blogs created on Social Media KPIs , we discussed the vitality of defining & measuring the impactful Social KPIs for 2019 for the platforms such as Facebook, Twitter & Instagram. LinkedIn KPIs. Source: Sophisticated Marketer’s Guide to LinkedIn). LinkedIn KPIs. Source: Statista ).

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Directive Agency

APRIL 15, 2022

This process involves improving the quality and quantity of organic traffic to a website by a search engine. Organic traffic, as opposed to paid traffic, is website traffic that is gained through means which is not paid for by the website. Benefits of SEO. Don’t be overwhelmed by the above definition of SEO.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Outbrain

AUGUST 1, 2021

You can do remarketing in different ways and with different ad platforms, like Outbrain, Google ads, or Facebook ads. Your website may be attracting lots of traffic, but the fact is, the average conversion rate for first-time visitors is low. Although you’re getting the traffic, you’re not getting the sales. What does this mean?

Paid Content 66

Paid Content Cost per Acquisition Cost Per Click Click Rate 66

QuanticMind

NOVEMBER 2, 2018

3 spot in the world for digital advertising revenue behind Google and Facebook. digital ad revenue, it is experiencing a steadily growing upward trajectory, while Facebook and Google revenues are simultaneously in decline. Google and Facebook, on the other hand, don’t offer the same type of granular insights. percent and 35.1

Amazon 40

Amazon Advertisements Advertising Emarketing 40

Unbounce

JULY 7, 2021

Google ads are getting steadily more expensive with CPC inflation , and we’re not just talking about the go-to keywords that were nigh impossible to get anyways. It’s no surprise that 80% of business owners who invested in personalization projects will stop funding by 2025 due to a lack of ROI.

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Share this on Facebook.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Launch Marketing

NOVEMBER 21, 2018

Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Consider the following questions as you plan your PPC campaigns: Do you want to run campaigns to raise brand awareness, drive web traffic or generate new leads?

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54