Baidu Limits PPC Ad Space: What This Means for B2B Marketers
KoMarketing Associates
JUNE 1, 2016
Here’s an overview of the changes which took effect last week: The number of ads will be limited to 30 percent on each search engine results page. Advertisers need to prepare for bidding wars since companies will be vying for the four top positions in order to maintain visibility. Identify priority keywords.
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