How To Build A SaaS Referral Program (+ Drive Down Your CPA)
Roketto
JULY 11, 2019
Many SaaS companies grapple with sky-high Customer Per Acquisition (CPA). First and foremost, it’s tough to reach out to B2B buyers; on top of that, the B2B sales cycle tends to be pretty long, and your lead might churn at any point in time, bringing you back to square one.
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