Biznology

JANUARY 22, 2021

As I reflect on the tremendous work of Dr. King and the Civil Rights movement, I am dedicating this post to those who have been and continue to be inspired to stand for justice, equality, inclusivity, and opportunity. This week’s reading and listening are thematically centered on the topic of diversity, equity, and inclusion (DEI).

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Class Work Management Startups Thought Leadership 163

Sprout Social

MAY 3, 2021

While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. That is, if they remember to acknowledge it at all. Or just don’t say anything at all. A time to reflect, a time to educate.

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Brand Identity Branding Communities Act-On 121

Televerde

DECEMBER 20, 2019

This year that book was Bryan Stevenson’s Just Mercy , a gift, from my favorite criminal justice reform advocate Mark Holden. It’s an indictment on the inequalities in our criminal justice system and how a model built on punishment rather than redemption negatively impacts us all. A Flawed Criminal Justice System.

Lead Ranking 52

Lead Ranking Paid Search Agency Training Advertising Agencies 52

Martech Advisor

OCTOBER 11, 2019

The Court of Justice of the European Union (EU) ruled on Sep. The court decided that different countries are entitled to strike a different balance between privacy interests and freedom of information principles in specific cases and that EU law does not require that its own balance should be imposed on countries outside the EU.

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Advertising Agencies Google Privacy Rules 41

Sharpspring

AUGUST 15, 2020

Recently, the Court of Justice of the European Union (CJEU) invalidated the prior decision of the European Commission which had ruled that the EU-US Privacy Shield program ensured an adequate level of protection for the transfer of personal data out of the EU for processing in the United States.

Privacy 52

Privacy Rules Process Personalization 52

Sprout Social

AUGUST 12, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. The competition for attention is fierce for brands on social. million videos and Twitter users send 511, 200 tweets—per minute! So what’s their secret?

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Advertising Agencies Youtube User-Generated Content Storytelling 133

Sharpspring

JULY 7, 2021

Former Supreme Court Justice Sandra Day O’Connor once said, “The really expert riders of horses let the horse know immediately who is in control, but then guide the horse with loose reins and seldom use the spurs.”. There are a million tasks to juggle, clients or teams to check in with, and always another impending due date.

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Advertising Agencies Marketing Automation Services Paid Search Agency Vendors 98

Biznology

OCTOBER 16, 2020

Greetings – I hope you, your families and friends continue to be well, safe and healthy! As we start October (when did that happen?), the newsletter resumes. So much has happened over the course of my one month hiatus…2020. Well, what can I say? There continues to be no shortage of surprises or superlatives to attach to this year.

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Thought Leadership Press Demand Effectiveness 118

Marketing Insider Group

SEPTEMBER 15, 2020

Court is Now in Session: Exploring the Nuance of the Legal Audience. By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field. This month, we’re profiling the Legal audience to see where the interests and needs of these professionals lie.

Work Management 218

Work Management Content Marketing Management Paper 218

Televerde

OCTOBER 23, 2019

Supreme Court Justice Ruth Bader Ginsburg shared her experiences on gender equality during a discussion at Georgetown University in 2017. One story she told to illustrate unconscious bias had to do with the symphony orchestra that played where she grew up. There had never been a woman in the orchestra. Here’s where it gets interesting.

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Conversion Eloqua Thought Leadership Work Management 71

ClearVoice

DECEMBER 14, 2019

Some wanted social justice and community-driven issues to be heard. What I’ve heard from podcast creators about why they started their podcast often falls into these main reasons: They wanted to give voice to the underrepresented, and podcasts gave them an immediate community for candor and discussion. Sound complicated? Yeah, it is.

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Content Segmentation Communities Creativity 52

Convert

JANUARY 21, 2022

The EU-US Privacy Shield was found illegal by the European Court of Justice in a verdict dated July 16, 2020 (Schrems II). The 101 complaints suggest that European companies continue to share visitor data with big tech companies and don’t offer an adequate level of protection to their users. Data processing consent was not acquired.

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Analytics Google Privacy Work Management 52

Convert

FEBRUARY 22, 2021

Introduced by : The Court of Justice of the European Union (CJEU). The pandemic forced us to move our entire lives online and to maintain a semblance of normalcy when the reality is a fully remote world is anything but normal. California Consumer Privacy Act (CCPA) & California Privacy Rights Act (CPRA). When : All throughout 2020.

Privacy 52

Privacy Privacy Policies Eye-Tracking API 52

Televerde

MARCH 12, 2019

In a discussion on gender equality, Supreme Court Justice Ruth Bader Ginsburg used a symphony orchestra to illustrate the effects of unconscious bias. I’m thrilled to announce that I’ve joined CEO Action for Diversity & Inclusion. I believe business needs to address this. The two go together. Let me give you an example.

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Conversion Peer-to-peer Validation High Quality Lead 40

Hubspot

FEBRUARY 8, 2019

The buyer wanted to know: is now the right time to snatch up the property? " I looked at the subdivision, and I looked at the analytics, " recalls Magua. " And I said, 'No, I think you should wait. The market's going down. Rent for a period, and you're gonna get it for substantially less.' " He was honest but, poof! million members.

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Ethics Rules Ad brokers Customer Surveys 97

B2B Marketing Directions

JANUARY 14, 2018

B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this makes lack of trust an elephant-in-the-room issue for B2B marketers. Lack of trust produces a major drag on marketing performance. Trust can't be manufactured, but the right approach to marketing can make trust more likely to develop.

Trust Marketing 40

Trust Marketing Paid Search Agency Vendors Lead Ranking 40

Dahle Communication

JANUARY 5, 2010

A Good Story Helps Propel Supreme Court Nominee Sotomayor - Justice Sotomayor's profile has decreased quite a bit since she was nominated and confirmed as the most recent Supreme Court justice. With that said, here are my top 10 posts from the past year. Prezi - A Revolution in Presentations or Just Another Program?

Storytelling 44

Storytelling Facebook Twitter Tagging 44

Dahle Communication

MAY 28, 2009

Beyond that, if you had any doubts as to the importance of having a good story, then all of us were given a great example with President Barack Obama's nomination of Justice Sonia Sotomayor to the Supreme Court. Right away there were various newspaper accounts discussing her story and not her judicial record.

Storytelling 40

Storytelling Tagging High Quality Lead Positioning 40

Dahle Communication

MAY 28, 2009

Beyond that, if you had any doubts as to the importance of having a good story, then all of us were given a great example with President Barack Obama's nomination of Justice Sonia Sotomayor to the Supreme Court. Right away there were various newspaper accounts discussing her story and not her judicial record.

Storytelling 40

Storytelling Tagging High Quality Lead Positioning 40

Valasys

JUNE 10, 2021

These clauses are indicative of new requirements under the General Data Protection Regulation (GDPR) and take into account the Schrems II judgment of the Court of Justice, ensuring a high level of data protection for citizens. This is a needed solution in the interconnected digital world where transferring data takes a click or two.”.

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Personalization Tools Ad Exchange Validation 52

Litmus

OCTOBER 8, 2020

From throwing out the rules of grammar to creating dynamic emails with AMPscript, topics ranged from strategy to design and beyond. But one of the topics that cropped up in both expected and unexpected places was the theme of diversity, equity, and inclusion. Yep, the one featured in last week’s episode of Delivering.

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Paid Search Agency Communities Opinions Marketing & Strategy 75

Hubspot

MAY 22, 2020

Say there's a mattress company that's just designed a revolutionary new waterbed. Upon the model's release, sales are less than stellar, and the business is struggling to make headway in the unforgiving, dog-eat-dog world known more commonly as the waterbed industry. Its blog writers place calls-to-action referencing the sweepstakes in their posts.

Paid Search Agency 101

Paid Search Agency Planning Television marketing Work Management 101

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Privacy 64

Privacy Paid Search Agency Advertising Agencies Google 64

Golden Spiral

JANUARY 8, 2019

SaaS companies and SaaS products don’t seem lend themselves to blogging the same way that B2C, entertainment, and service industries do. When you have to write about SaaS products — be it financial technology, cybersecurity, data, artificial intelligence, etc. your blog articles are are inherently more complex. Do Your Research.

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Thought Leadership Long Tail Marketing Work Management Advertising Agencies 85

chiefmartech

OCTOBER 30, 2016

The following is a guest post by Sergio Maldonado , the founder and CEO of Sweetspot Intelligence. The above cartoon by Tom Fishburne was not part of the original article. I have seen the Emperor walking naked for too long, and I wish I could be that naive kid in the crowd. I do not believe in marketing “attribution”. It requires causality.

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Marketing Attribution Paid Content Work Management Analytics 40

Dahle Communication

MAY 10, 2010

.  This morning I awoke to the news that President Obama is going to nominate Solicitor General Elena Kagan to the Supreme Court. The biggest news from this announcement is that it will mark the first time in United States history that there will be three female justices serving on the bench at the same time.

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Storytelling Public Relations Tagging High Quality Lead 51