Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. And I promise to report when SurePulse by Surefire Social becomes a reality to me.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

APRIL 3, 2015

Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It’s true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all social media content is created equal.

Effectiveness 80

Effectiveness Marketing & Strategy Social Networks Social Media 80

Biznology

FEBRUARY 10, 2016

Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored? 92% of marketers say social media is important to their business ( Social Media Examiner ).

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

AUGUST 4, 2015

Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. And the scientists over at Buffer concur.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

AUGUST 22, 2016

This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. But in 2016, organizations have a real business need to put someone in charge of listening to social media.

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The post Search + Social = Online Reputation Management appeared first on Biznology.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

JANUARY 2, 2015

I am working with more and more clients who are taking an approach to social media that few were doing even a year ago. The reason that’s important in social media listening is that you don’t get much value from analyzing the wrong social listening data. It has to do with Boolean searches. Like this post?

Social Media 80

Social Media Media Work Management Marketing Management 80

Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Less can definitely be more when it comes to not only bringing in an ROI from social, but engaging with your social network of followers.

Social Media 80

Social Media Social Marketing Media Buzz 80

Biznology

MAY 16, 2017

When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course. Meals Aren’t their Courses they’re the Orchestrated Whole.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

MAY 5, 2014

Owned media , of course, are media channels that businesses controlled. And which contains social? And why does it demonstrate everything that’s wrong with search and social media as marketing channels? And why does it demonstrate everything that’s wrong with search and social media as marketing channels?

Social Media 80

Social Media Search Marketing Social Marketing Media 80

Biznology

JULY 10, 2014

That’s true, of course, but 8 years after Twitter was launched, having millions of people communicating mostly via ephemeral snippets of text and images shaped the global communications into a broader, noisier and shallower world. Social media, in its early Web 2.0 Social media urgently needs a bit of João Guimarães Rosa.

Social Media 80

Social Media Media Web 2.0 Long Tail Marketing 80

Biznology

OCTOBER 7, 2014

Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. We all use HootSuite , or have.

Marketing Automation Services 80

Marketing Automation Services Automation Tools Marketing Management 80

Biznology

NOVEMBER 7, 2012

As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status. Here is my top 5 list: 1.

Wikipedia 80

Wikipedia Business Social Media Distribution 80

Biznology

JUNE 30, 2015

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Engagement! That is where SOCi comes in.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

OCTOBER 10, 2016

And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. Click here to read part 1 which has over 3600 views and you can click here to read part 2.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

MAY 14, 2013

But if you’re reading this, there’s a good chance you’ll need to speak up, maybe repeat yourself, and be more persistent than the Earth’s top celebs or our most hallowed social media motivational speakers. Just because you were BMOC or BWOC in high school or college doesn’t much matter in social.

Campaigns 80

Campaigns Advertising Agencies Twitter Social Media 80

Biznology

JULY 25, 2014

Your social media engagement traffic, engagement, and exposure are critical to your success. Craft your CTA’s to be requests rather than commands, discreet pushes towards participating in your social media strategy. Of course, not every situation calls for images (no need to reply to your mentions on Twitter with a picture).

Social Media 80

Social Media Media Copywriting Barriers 80

Biznology

JULY 28, 2014

People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change. Which network will ultimately win out remains to be seen, of course, but Twitter is certainly making its move. B2B Marketing Social Business Social Media Marketing'

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Biznology

NOVEMBER 17, 2017

In my last article , I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. Set your course. Here are four more ways to improve your results even further.

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Biznology

APRIL 7, 2014

Of course, you won’t become a Nobel laureate, nor will you be able to perform a heart transplant just by surfing the net. If well implemented, Social Business platforms can make enterprise knowledge “go retail.” The so-called Subject Matter Experts (SMEs) are still required and valued on all frontiers of knowledge.

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

APRIL 7, 2014

Of course, you won’t become a Nobel laureate, nor will you be able to perform a heart transplant just by surfing the net. If well implemented, Social Business platforms can make enterprise knowledge “go retail.” The so-called Subject Matter Experts (SMEs) are still required and valued on all frontiers of knowledge.

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

MARCH 30, 2012

This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. It’s not a rant for or against social media. What it is is actually quite simple.

Social Media 80

Social Media Media Wikipedia Social Marketing 80

Biznology

JULY 7, 2015

What IFTTT means to you is that you can quickly and easily pop onto the IFTTT website or their Android and iOS apps and start automating social media actions based on actual physical behaviors. The post IF you haven’t THEN you should use IFTTT for social appeared first on Biznology. It’s thrilling! Like this post?

Linkedin 80

Linkedin Twitter Blogger Youtube 80

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Most trappers these days call themselves “content marketers” and what they do is “ content marketing.”

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

APRIL 22, 2013

. “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. and online social networking concepts, their evolution from an online bookstore to become the world’s largest online retailer is a much better model for enterprise social platforms to follow.

Social Networks 80

Social Networks Amazon Facebook Web 2.0 80

Biznology

MARCH 5, 2012

As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. The world, of course, changed a lot over the last 100 years. Image via Wikipedia. The answer may not seem obvious now, but it will be in a few years.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Biznology

NOVEMBER 20, 2012

The biggest mistake that I see on a daily basis when it comes to some of the best social media engagement strategies is that folks tend to be afraid to spend any of the good will — the equity — that’s built up, over time. You can’t save social media equity, you can only build it and spend it.

Social Media 80

Social Media Spending Ad Building Media 80

Biznology

MARCH 17, 2014

Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among companies that are “not successful,” 17% use social analytics (source: Marquette Group and Ascend2 ). Why did you get into social media? Decide for yourself.

Social Media 80

Social Media Media Social Networks Ideal Customer Profiles 80

Biznology

JULY 2, 2013

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks. Are you a social media forager?

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

DECEMBER 10, 2013

Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. I always compare social media to parenting. Be Consistent.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Biznology

MARCH 1, 2013

It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Anyone who is stupid enough to buy that kind of abrupt messaging as real is not social media savvy and likely just not very intelligent. Photo credit: Wikipedia. Before we get started though. Before we get started though.

Social Media 80

Social Media Media Wikipedia Twitter 80

Biznology

FEBRUARY 2, 2022

After all, why you do what you do is integral to gaining the support of everyone vital to your success—the general public, customers, and, of course, employees. Through these four approaches you can inspire and equip all your constituents to share your story on social media, with their networks, and friends and family.

Education 104

Education Storytelling Statistics Custom Publishing 104

Biznology

JULY 16, 2013

Most of my clients and friends have made exactly the same mistake: their social media life effectively began on the day they started blogging, tweeting, and Facebooking and it has never and will never occur to them that the Internet isn’t a book printed once onto paper — that it is infinitely editable, hackable, revisable, and adaptable.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? But the truth is, you cannot afford to let another day pass without sending in your social media and search insurance premium. So, please beware.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

JULY 26, 2021

In a clear signal that co-working is coming back post-pandemic, the high-end combo social club/co-working space Soho House went public last week under the name Membership Collective Group. Of course, belonging to a Soho House is not cheap. Traditional city social clubs have long been a fixture in society.

Creativity 104

Creativity Pricing Price Course 104

Biznology

DECEMBER 19, 2012

There is a lot of hype and skepticism around the actual ability for social software to deliver real, sustainable business value, which makes social software no different than every other new kind of software that comes down the pike. Photo credit: the_exploratorium. The second perspective is that from your own organization.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Software 80

Biznology

JUNE 12, 2018

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. The one rule about antibiotics that has been drilled into our heads for generations is that you absolutely must take the full course—or else! If SHTF SNAFU FUBAR Then ORM.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207