Biznology

FEBRUARY 10, 2016

Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored? 73% plan to increase spending on marketing analytics ( The CMO Survey ).

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Biznology

AUGUST 22, 2016

This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. But in 2016, organizations have a real business need to put someone in charge of listening to social media.

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Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Less can definitely be more when it comes to not only bringing in an ROI from social, but engaging with your social network of followers.

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Biznology

JANUARY 2, 2015

I am working with more and more clients who are taking an approach to social media that few were doing even a year ago. The reason that’s important in social media listening is that you don’t get much value from analyzing the wrong social listening data. It has to do with Boolean searches.

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Social Media Media Work Management Marketing Management 80

Biznology

JULY 10, 2014

That’s true, of course, but 8 years after Twitter was launched, having millions of people communicating mostly via ephemeral snippets of text and images shaped the global communications into a broader, noisier and shallower world. Social media, in its early Web 2.0 Social media urgently needs a bit of João Guimarães Rosa.

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Biznology

OCTOBER 10, 2016

And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. These sales professionals challenge common practices, thoughts and approaches.

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Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

MARCH 30, 2012

This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. It’s not a rant for or against social media.

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Biznology

MAY 5, 2014

Earned media , by contrast, focused on getting others to tell your story without giving them anything (tangible) in return. Traditionally, PR reflected the most common form of earned media. Owned media , of course, are media channels that businesses controlled. Of course not. So, what is the right answer?

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Biznology

NOVEMBER 11, 2013

It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing. Here is an (abbreviated) 13-step crash course in digital marketing. Who owns social media? I am a co-author along with eight other peers.

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Biznology

JULY 25, 2014

Your social media engagement traffic, engagement, and exposure are critical to your success. Craft your CTA’s to be requests rather than commands, discreet pushes towards participating in your social media strategy. Most top social media outlets – increasingly – facilitate image sharing.

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Biznology

DECEMBER 10, 2013

Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. I always compare social media to parenting.

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Social Media Media Tips Ideal Customer Profiles 80

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Even more, the content-creation for content marketing can trend-surf as well.

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Biznology

JULY 2, 2013

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks.

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Biznology

MARCH 17, 2014

Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among companies that are “not successful,” 17% use social analytics (source: Marquette Group and Ascend2 ). Why did you get into social media?

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Biznology

NOVEMBER 20, 2012

The biggest mistake that I see on a daily basis when it comes to some of the best social media engagement strategies is that folks tend to be afraid to spend any of the good will — the equity — that’s built up, over time. You can’t save social media equity, you can only build it and spend it.

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Biznology

MARCH 1, 2013

It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Anyone who is stupid enough to buy that kind of abrupt messaging as real is not social media savvy and likely just not very intelligent. Photo credit: Wikipedia. Before we get started though.

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Biznology

MAY 6, 2014

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators.

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Biznology

JULY 16, 2013

Most of my clients and friends have made exactly the same mistake: their social media life effectively began on the day they started blogging, tweeting, and Facebooking and it has never and will never occur to them that the Internet isn’t a book printed once onto paper — that it is infinitely editable, hackable, revisable, and adaptable.

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Biznology

MARCH 15, 2012

When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. When I’m discussing the need to get into social media marketing, they are far more skeptical.

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Biznology

SEPTEMBER 21, 2011

Has your boss started asking you the so-called “tough questions” about social media yet? What’s the ROI for this social stuff? Social can fill a vital role in each of these areas. Not only is it good for those, but social media can do lots more, too. Tweet This Post. Image via Wikipedia. You know the ones.

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Social Media Media Wikipedia PR 80

Biznology

APRIL 30, 2013

I have been consulting some bouncing social media babies recently and they’re doing it right. ” And with such a torrent of conversation splashing and sloshing at me all the time, manifesting in an endless din, I of course am just about always overwhelmed. Always remember, people don’t like being collected.

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Social Media Media Tips Long Tail Marketing 80

Biznology

JUNE 5, 2012

You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that. I know you.

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Social Media Social Marketing Media Marketing Management 80

Biznology

MAY 16, 2017

When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course. Meals Aren’t their Courses they’re the Orchestrated Whole.

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Social Media Course Media Marketing & Strategy 201

Biznology

JANUARY 31, 2012

While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. Image via Wikipedia. Science is about testing.

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Biznology

JUNE 21, 2012

Most of you know that I know that I serve as Chief Strategist at Converseon, a leading social media listening company, so I don’t claim to be unbiased in my opinions in social media listening–of course I think that Converseon has the best approach, combining human analysis with technology that makes that analysis scale.

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Social Media Tools Media Aggregators 80

Biznology

OCTOBER 3, 2010

I know that many people worry about the risks of companies engaging in social media. Often they use these risks as excuses to stay out of social media and even to prohibit anyone in their company from being involved. What does that have to do with social media?

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Social Media Media Paid Search Agency Newsletter 80

Biznology

SEPTEMBER 24, 2010

I realize that the terms "social media" and "slowing down" are never to be used in the same post (let alone a headline!) according to the Secret Brotherhood of the Social Media Industry Public Relations and Hype Machine (the SBSMIPRHM for short ;-) ) but I did it. As for the rest of the social media options out there?

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Biznology

FEBRUARY 29, 2012

are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. This is the no-brainer of B-to-B social media marketing.

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B to B Social Media Media Thought Leadership 80

Biznology

JUNE 3, 2010

Social media is growing. The social media "professional" has the nearly automated response of "Everyone does it! Someone more firmly rooted in reality will say that many companies are having great success using social media for lead generation and other business needs, but that not everyone is on board yet.

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Social Media Paid Search Agency Companies Media 80

Biznology

APRIL 13, 2012

If you were to consider only the most used (thus possibly also the most influential) social media outlets what would you list as the Top 5? I ask this question so we can seriously consider what the true skill set of a social media professional is as we move deeper and deeper into the online social age.

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Social Media Media Forecasting Internet Marketing 80

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Photo credit: Great British Chefs.

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Biznology

JUNE 24, 2010

You might not realize it, but social media is turning every company into a service company. Of course, you don't have to treat anyone nicely. Forced social media looks forced. Tags: Social Media Marketing business facebook socialmedia twitter. So what does this have to do with the Internet?

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Social Media Media Twitter Internet Marketing 80

Biznology

OCTOBER 23, 2012

In many ways, without access and engagement to one’s SPS — if one were to be cut off or shunned by one’s extended SPS — one’s ability to function could very well become hobbled and one’s continued success could well be irreparably damaged beyond repair.

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Social Media Media Social Networks Wikipedia 80

Biznology

OCTOBER 5, 2011

But if you are trying to guess where we’ll see the next revolutionary step in social media — as opposed to the much-easier-to-predict incremental improvements — you have to focus where the biggest opportunities are, the undiscovered country somewhere out there. The social media role, so far.

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Biznology

JUNE 12, 2018

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. The one rule about antibiotics that has been drilled into our heads for generations is that you absolutely must take the full course—or else! If SHTF SNAFU FUBAR Then ORM.

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Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

JUNE 28, 2019

A successful program results in a huge boost in all your social media marketing KPIs, including engagement, clicks, website traffic, and leads. People trust other people more than they trust brands, which is why people are more likely to take a job opening seriously when their friend posts it on social media.

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Resources Social Media Thought Leadership Public Relations 149

Biznology

FEBRUARY 4, 2021

Now, not only are your household chores calling you whilst you’re on the clock, but so are the news channels, online articles, social media notifications reminding you that there’s an entirely different world than we’re used to just outside — and you’re still expected to carry on business as usual. Distance Yourself from Social Media.

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