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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Serious disconnect there.). Anyway, on to the list!

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Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do. Of course, it can also assign each person to the correct persona for each client.

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Eloqua Experience 2010

LeadSloth

Eloqua recognizes this and has launched their Eloqua University (including Twitter handle @EloquaU ). The courses will focus both on functional topics such as multi-channel campaigns or lead scoring, as well as more strategic Revenue Lifecycle courses. Another new product is Eloqua Discover for Salesforce.com.

Eloqua 100
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Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

The formation of our country illustrates what happens when people are not allowed to pursue a course they firmly believe in. As I thought about independence this weekend, and the independence our forefathers fought for, the loss of true independence to pursue our own course struck me. We see this change playing out today.

Lock-In 100
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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Of course, these multi-function systems must still be suited to users with little time and expertise. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

And of course, this means revenue. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. Event Marketing. Video Marketing.

PR 48
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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Of course, the bells and whistles wouldn’t matter if the core features were poor. Salespeole working with Salesforce.com can see a list of their leads with priority ratings.