Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Of course, the bells and whistles wouldn’t matter if the core features were poor. Users can build HTML emails, Web pages and multi-page microsites. System scope also extends to inbound marketing.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

MAY 6, 2010

I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites. The commenting system captures a URL, link text and Twitter name in addition to the usual first/last name and email address.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Convince & Convert

OCTOBER 22, 2013

Follow him on Twitter and Google+. You can connect with Kelsey on Twitter , G+ , or LinkedIn. You can connect with him on Twitter , LinkedIn , and Pinterest. Of course, terrible production values and listless promotion can kill ROI. Cyrus Shepard is Senior Content Astonaut for Moz. And Lagavullin.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Hubspot

SEPTEMBER 17, 2012

Of course, most marketing technologies are far more complex than consumer smartphone apps. Well, take a look at Salesforce.com's AppExchange. This is a guest post written by Scott Brinker, the co-founder and CTO of ion interactive , a provider of advanced landing page and microsite marketing software. Sound far-fetched?

Marketing Budget 28

Marketing Budget Budget Programs Planning Paid Search Agency 28