Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Great personalized experiences require alignment across teams.

ROI 131

ROI Process Personalization Lead Ranking 131

markempa

JULY 6, 2017

In this post, I’m going to focus on how to do lead management that increases sales conversion. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Where lead management often falls short.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Salesforce Marketing Cloud

JANUARY 8, 2024

You’ve heard the adage about salespeople telling a customer “Of course we can do that!” ” to close a sale. Sales contracts are vital to completing any business transaction. They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller.

Process 110

Process Practices Terms and Conditions Work Management 110

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. What is lead management? Think of lead management like a house of cards.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable. To craft an effective modern sales playbook , data and analytics must reign supreme.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. Here, we pull back the layers of the content marketing vs. traditional sales comparison so you can decide how to use each — or both simultaneously.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

OCTOBER 30, 2018

Modern sales reps rely on a variety of tools and technologies to conduct their work—including email, social media, video chat tools and more. As a result, the traditional in-person sales meeting has become far less common than it once was. The Benefits of Face-to-Face Interaction in Sales. Let’s get into it!

Process 225

Process Zoominfo B2B Sales Skype 225

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. That includes the number of sales calls, VP-level meetings, new qualified opportunities, and so on. With proper sales activity management, you can influence sales objectives and business results.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Hubspot

JULY 25, 2023

Like many disciplines, sales teams everywhere are trying to understand what role artificial intelligence will play in their industry. It’s here, and it’s already changing sales as we know it. Whether you’re skeptical, curious, or fully on board, it’s important to educate yourself about how sales reps are using AI.

Marketing AI 55

Marketing AI Creativity Top of Funnel Work Management 55

Hubspot

FEBRUARY 16, 2022

In sales, it's no different. A good sales hook can prevent your prospect from hanging up the phone, or deleting your email entirely. And a great sales hook can start your entire conversation off on the right foot. Here, we asked six sales reps their tips for creating a convincing sales hook to turn prospects into customers.

Work Management 90

Work Management Marketing Management Tips Hubspot 90

Hubspot

MAY 30, 2023

It’s easy to be skeptical of AI in a job built on personal interaction. Like all disruption, generative AI in sales has the potential to completely change the way things are done. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales. Here’s what we found.

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.” Download Marketing Manager Mindset Report 2023 to get all the details.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Guest post by Eduard Klein.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Hubspot

FEBRUARY 9, 2021

2021 will bring sales professionals a host of new challenges and trends to consider, and it could be tricky to adapt. Of course, reps will need to add certain strategies into their repertoires, but "adapting" doesn't stop there. Remaining mindful of these inevitably ineffective sales tactics will only help your case in 2021.

Sales Management 94

Sales Management Tactics Top of Funnel Cold Calling 94

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. But how exactly can sales-marketing alignment benefit YOUR organization? Leaders need to ask themselves: What is the structure of our sales and marketing teams?

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Biznology

SEPTEMBER 6, 2017

They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Different kinds of tactical video. A video call, of course.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Seismic

MARCH 7, 2023

Today’s buyers interact with B2B sales reps in a completely different way than they did a few years ago. Instead, they require an expert partner who can deliver a personalized experience during every stage of the buying process. So what can businesses do to help reps navigate these challenges and thrive in their roles?

Training 52

Training B2B Sales B2B Budget Programs 52

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine. Virtual Sales Training Resources. Sales Gravy: Virtual Selling Skills Bootcamp. Get the Kit.

Training 141

Training Top of Funnel Resources Work Management 141

Hubspot

OCTOBER 5, 2021

Sales development representatives and gatekeepers. If you're in sales, chances are you've encountered plenty of situations in which you're trying to reach a CEO or C-level executive to pitch your product or service. But experienced sales reps know that gatekeepers don't have to be a roadblock in your sales process.

Enterprise Management 90

Enterprise Management Work Management Marketing Management Cold Calling 90

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. The B2B sales space is changing. Why is social media for sales a must-have?

Social Media 62

Social Media Top of Funnel B2B Thought Leadership Media 62

Hubspot

SEPTEMBER 12, 2018

The more control and visibility you have into your sales pipeline, the more revenue you’ll bring in. Growing a healthy pipeline is possible through careful assessment and management. Growing a healthy pipeline is possible through careful assessment and management. How to Build a Sales Pipeline. Sales Pipeline Metrics.

Top of Funnel 100

Top of Funnel Forecasting Marketing Proposals Work Management 100

Hubspot

FEBRUARY 5, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Every time you use a selfish sales tactic, you’re destroying the trust between you and your buyer — but you’re not just hurting yourself. Don’t be this person. Me : “Okay. We'll let you know.” (Not

Tactics 66

Tactics Cost Pricing Price 66

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

seo.co

MARCH 28, 2021

Typically, you have to let them gently slide down the funnel. And though a bottom-of-the-funnel (BOFL) lead is the most fun kind of lead, every BOFL starts as a TOFL, or top-of-the-funnel lead. By learning how to generate and manage these leads, you can accelerate your results. Quick Funnel Primer.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Biznology

JUNE 23, 2021

It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Well, of course.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Salesforce Marketing Cloud

FEBRUARY 19, 2024

What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins. What you’ll learn What is a sales playbook? Learn more What is a sales playbook?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Salesforce Marketing Cloud

FEBRUARY 16, 2024

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. Even though it’s harder to sell, reps still need to hit their numbers. To keep your sales team motivated when things are tough, you need to reward them for their victories.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Litmus

FEBRUARY 16, 2022

Countdown timers are a quick, effective way to boost engagement—whether they’re for sales or newsletter sign-ups. Use them for big events, promotions, or personal things like a birthday or holiday countdown. as this makes it much clearer for the person reading the countdown timer. A great tip is to not use timers too frequently.

Tactics 85

Tactics Personalization Long Tail Marketing Examples 85

MKT1

JUNE 5, 2023

“The marketing funnel is dead,” they say. I agree the marketing funnel isn’t exactly funnel shaped–it's sort of an hourglass. So, I still strongly recommend B2B marketing teams map their funnels. This funnel mapping process is one of the key foundational elements of your growth strategy.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Most of the advice I’ve heard about upselling is about making the sale. Maximize upsell opportunities with AI Learn how the AI insights and real-time data of Sales Cloud can help you identify upsell opportunities by surfacing relevant customer signals. Let’s say a customer hires me to do a one-time sales training session.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Hubspot

OCTOBER 18, 2022

Any company's sales leadership needs to keep a pulse on how its salespeople are performing, both individually and on a broader organizational level — getting there often starts by understanding the degree of effort reps are putting in. That's where performance indicators known as sales productivity metrics come in. Calls Made.

Work Management 77

Work Management Cold Calling Product Thought Leadership 77

LeanData

JUNE 15, 2022

For those of you who have yet to have had the pleasure, simply stated, lead leakage is the progressive and cumulative loss of leads as they progress through the sales funnel. The sales funnel for almost every company is shaped, indeed, like a funnel, or a cone, with its sides tapered closer together down the length of the funnel.

Lead Management 97

Lead Management Sales Qualified Leads Work Management Marketing Management 97

SmartBug Media

FEBRUARY 25, 2021

Here’s what I see: Marketing is consistently exceeding their SMART goals; return on marketing efforts and progress towards key performance indicators (KPIs) are simple to track; and sales and marketing work side by side as a well-oiled machine. Lack of technology to align marketing and sales efforts. Step 1: Set your campaign goals.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111