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5 Ways to Boost and Improve Public Relations

Navigate the Channel

Here are five suggestions (and two truths) you can implement to make the most of your PR efforts: Let’s start with the truths because if you get those wrong, all the other ideas will drift aimlessly and hit or miss haphazardly. Of course not. Internal communications/PR comes first. Are they the general public?

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The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

Just like a guided missile that has locked on to a target sends constant information to the command center and corrects its course. The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 34% more revenue from new customers.

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Metrics-Driven PR: When an Acquisition is the Goal

Bluetext

We’ve been writing a lot recently about metrics-driven PR. Of course, when Bluetext first engages with a client for public relations (or any service for that matter), the client rarely opens the conversation by stating their goal is to get acquired. One metric that is often key to certain clients is being acquired.

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3 Ways to Ensure You Get the Marketing Budget You Need in 2018

Adobe Experience Cloud Blog

In other words, if you want more budget , you’ve got to show that marketing is in lock-step with company objectives by speaking the language of the business. For example, a PR push that is part of a more extensive global campaign may also increase market share. of company revenue in 2016) to 11.3% What’s working and what is not?

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The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. While other predictions , not so much. Absolutely.

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Events Are Top Tactic for Marketers – Keep It That Way

ANNUITAS

Take a look at four simple but important tips to ensure successful event execution: Plan accordingly: This sounds a little silly because of course you need to plan for an in-person event. Little tasks add up and the bigger ones require consideration and multiple stakeholders (product management, PR, sales, support, etc.).

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Influencer marketing should not be about collecting influencers

Biznology

What all of these people-collectors have in common is that they tend to take these flesh and blood people they have collected and lock them into a curio cabinet, a de facto glass menagerie. That’s why it’s easier to be a PR specialist than it is a generalist. LinkedIn and Twitter has made this even easier.

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