Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. I have added a few though.

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Customer Experience Matrix

MAY 12, 2009

On Monday, Eloqua announced a new free deployment service for its clients. It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. Eloqua also has its professional services group and consulting partners to provide more hands-on assistance.

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Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Ledger Bennett

JANUARY 26, 2020

Common areas for scrutiny include operations, management, coordination between teams and adoption of new tools and technologies. But today we will focus on one area that really deserves more attention — revenue management. What is revenue management? The basics behind revenue management. Fluctuating demand.

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Work Management Marketing Management Marketing AI Marketing Automation Services 64

Ledger Bennett

JULY 17, 2018

What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals of Eloqua and revenue performance management (RPM). Requirements?

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Eloqua Marketing Automation Services B2B Class 40

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves.

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Marketo Work Management Marketing Automation Services Eloqua 120

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.

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Eloqua Allocation Top of Funnel Advertising Funnels 48

The Point

NOVEMBER 5, 2009

It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. Sales management and executives, however, are focused on hitting monthly and quarterly targets.

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Salesforce.com Eloqua Work Management Marketing Management 100

Directive Agency

FEBRUARY 4, 2022

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. Those four are Hubspot, Marketo, Pardot and Eloqua.

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Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Customer Experience Matrix

OCTOBER 30, 2006

Not to be obsessive or anything, but I do want to respond a bit more to the anonymous comment on last Thursday’s post, which said (the comment, that is) “Eloqua is definitely a marketing automation and campaign management tool. MRM is not something Eloqua does now, but I would expect them to in the future.”

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Eloqua Resource Management Marketing Automation Services Work Management 120

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

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Emarketing Marketing Automation Services Manticore Marketing Management 100

Heinz Marketing

MARCH 1, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everyone to another episode of Sales Pipeline Radio.

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Trigger Marketing Intent Signal B2B Sales CMO 121

Customer Experience Matrix

FEBRUARY 21, 2014

This started by providing visitor lists and real-time alerts to sales people who were interested in specific accounts. The client data, which of course is available only to the client who provided it, could be anything but is usually attributes such as account type, buying stage, and sales territory.

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DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject.

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Intent Data Lead Ranking Intent Marketing Automation Services 67

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

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Video Marketing Rules Marketing Automation Services Planning 167

Televerde

MARCH 7, 2022

Today we share our conversation with Ashley Cruz, Marketing Technology Manager. Before I was incarcerated, I earned my high school diploma with honors and I took a couple of college courses after that. When I was 16, I started a retail job and within six months became a shift manager. How did you first learn of the company?

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Work Management Advertising Agencies Paid Search Agency Planning 52

Ledger Bennett

DECEMBER 18, 2019

The Chief Revenue Officer (CRO) is responsible for all revenue generation processes in an organisation. Of course, the reality of delivering that equation, especially in larger, more complex B2B organisations is not quite so simple. Sales Excellence Connector. KPIs for marketing, sales and customer excellence.

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NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Books are listed by funnel category. eMarketing Strategies for the Complex Sale.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Vidyard

AUGUST 7, 2015

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? But that doesn’t mean you shouldn’t learn: companies that excel at lead nurturing have 9% more sales reps making quotas. Of course, that means the business is more likely to meet revenue numbers.

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Lead Ranking Lead Scoring Video Marketing Eloqua 53

ClearVoice

APRIL 14, 2023

For example, you wouldn’t want to lump revenue generated by sales staff with money you get from an e-commerce portal. For example, a KPI could measure how often a piece of content inspires a customer to call your sales team, send an email, or share a post on social media. Customer relationship management (CRM) software.

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Heinz Marketing

FEBRUARY 26, 2018

We loving sharing Sales Pipeline Radio with you (live every Thursday at 11:30 pst). We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

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Top of Funnel Eloqua Peer-to-peer Budget Programs 55

Envy

JANUARY 28, 2018

Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. Companies identify target accounts and engage with specific employees with highly targeted sales and marketing efforts.

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Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Heinz Marketing

SEPTEMBER 17, 2018

This was another great episode of Sales Pipeline Radio. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. Matt: That is awesome.

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Work Management Eloqua Marketing Management Training 65

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

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Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Customer Experience Matrix

SEPTEMBER 2, 2011

Of course, any true believer would dismiss me as part of a pre-digital generation, and therefore both obsolete and irrelevant as a human being. I do recall that some (traditional, structured) research has shown that human brains physically adjust when they must process unstructured inputs.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? They apply technology to a difficult process. It’s with internal processes, office politics and other issues. The buying process has fundamentally changed.

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Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Kapost

DECEMBER 12, 2016

Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. Lead scoring helped to prioritize and elevate active leads with firmographic fit to the sales team, which would go on to turn prospects into closed revenue. the market has realized that it is not enough to fill our sales pipelines.

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Account Based Marketing Top of Funnel ABM Content 48

Digital B2B Marketing

JANUARY 3, 2013

You examine everything in your bid for more opens, more clicks, more leads and more sales. Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. Do you really want to copy email spam tactics for your B2B email marketing program? Treasure your audience, value your audience.

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Practices Eloqua Best Practices Open Rate 100

Ledger Bennett

MARCH 12, 2020

We’ve had countless messages and calls from clients asking what the best course of action is if an event has to be cancelled or attendees start to cancel as a result of Coronavirus risk. And who knows, it might just be a perfect storm for legacy behavior on doing events ‘because we’ve always done them’ and ‘sales like them’ to shift?

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Chris Koch

JULY 24, 2009

Even rarer is the ability to carry those analytics all the way through to a sale. Two of the companies I spoke to for my report use analytics to determine which marketing tactics are working and which ones aren’t. So you have to start with the bigger process picture. But we need to start doing that. Universal lead definition.

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Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

Chris Koch

JULY 24, 2009

Even rarer is the ability to carry those analytics all the way through to a sale. Two of the companies I spoke to for my report use analytics to determine which marketing tactics are working and which ones aren’t. So you have to start with the bigger process picture. But we need to start doing that. Universal lead definition.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

Vidyard

SEPTEMBER 1, 2015

So without further ado: Eloqua. Marketing automation really isn’t just for marketing teams; it’s a viable tool for sales teams, too. But automation isn’t really for marketing or sales—it’s for your customers, both present and future.” Automating bad processes doesn’t magically make marketing better.”

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Customer Experience Matrix

NOVEMBER 9, 2015

Infer upped the ante on November 5 with its Prospect Management Platform. It then finds prospect segments with above-average sales results, segments that are receiving too much or too little attention from the sales team, and segments with significant changes in other key performance indicators.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

JULY 30, 2013

I genuinely enjoy catching up with the vendors during report preparation, but must admit that my favorite part of the process is analyzing the data once it’s assembled. We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo.

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Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Vidyard

MAY 10, 2016

We recently caught up with someone who is no stranger to robust digital marketing technologies: Michael Ballard, the Senior Manager of Digital Marketing at Lenovo. Marketing’s role used to be about bringing in the most leads, dumping them over to sales, and repeating the process. An “All Day, Every Day” Battle.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Customer Experience Matrix

AUGUST 28, 2014

Of course, there are more important things about 6Sense than whether I consider it a CDP. Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo.

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Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Ledger Bennett

FEBRUARY 24, 2020

Sales and Marketing Alignment. Account Based Marketing, or ABM is a strategic approach where sales and marketing align to focus their time and resources on an agreed upon set of target accounts”. The whole ABM process is a distraction. Sales and Marketing Alignment Throughout the 80s, 90s and 00’s it was the big message.

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Account Based Marketing Trends B2B Marketing Enterprise Management 52