Marketing Insider Group

NOVEMBER 30, 2021

Delivering value over the course of a customer’s relationship with your company will drive loyalty, and ultimately, advocacy. Recent statistics show that WOM is directly responsible for 90% of all purchases , meaning now is the time to start turning your customers into advocates if you haven’t already considered it.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

SmartBug Media

FEBRUARY 14, 2023

In a perfect world for e-commerce businesses, the process a shopper goes through to find a brand’s product or service would be very simple: The shopper searches Google, finds a brand’s website, selects a product from a page, heads straight to the shopping cart, and completes the purchase at checkout. In reality, this scenario rarely happens.

Webinar Metrics 97

Webinar Metrics Branding Brand Identity Marketing & Strategy 97

SendX

DECEMBER 28, 2020

With it, you can launch marketing campaigns, save the contact information of your customers and potential customers, spot sales opportunities in your business and take note of issues that happened in the course of delivering service to your customer. This strategy might be to cross-sell them. What about email marketing?

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Customer Experience Matrix

JANUARY 27, 2021

Yesterday brought news that CDP Exponea had been purchased by ecommerce recommendation engine Bloomreach. These deals all involve CDPs with marketing automation functions (that is, segmentation, message selection, campaigns, personalization, and cross-channel orchestration). These will likely be large enterprises.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Zoominfo

OCTOBER 5, 2021

Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. This grouping helps with targeting, approach, and overall selling strategy. And how does it differ from your competitors?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Upselling vs. cross-selling Upselling involves upgrading a customer to a more expensive product or service, while cross-selling is about selling complementary add-ons to something the customer has already purchased. Instead of selling just one training session, I have the potential to sell four.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Marketing Insider Group

JULY 20, 2021

Of course, it depends. It’s sort of like the word problems on your third-grade math test: Suzie is selling necklaces. If you’re selling a straightforward product — say, pencils — your value metric would be per pencil. If you’re selling a consulting service, your value metric would likely be per hour. Cost-Plus Pricing.

Pricing 359

Pricing Price B2B Buyer Personas 359

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Scoop.it

DECEMBER 8, 2022

Focus on selling instead of providing value. For many businesses, having a customer buying again often requires upselling or cross selling other products or services. When your customer support agents have a sales target and are trying to upsell or cross sell products , they are no longer support agents, but your salesmen.

Cross-Selling 89

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 89

Optinmonster

AUGUST 30, 2021

Increase Sales: Watch as more revenue pours in as more visitors purchase your recommended products. Upsell, Cross-sell, & Downsell at (& after) Checkout. Customer purchase or browsing history. Of course, it’s not perfect, as gifts you shop for will also show up here, but it’s still pretty accurate.

eCommerce 109

eCommerce Personalization Examples Webinar Metrics 109

Hubspot

JUNE 17, 2015

Upselling and cross-selling have obvious benefits for ecommerce companies: bigger revenue. The problem is that savvy buyers see right through the “You may also like…” and often skip the additional purchase. By knowing the difference between upselling and cross-selling, you put yourself at an advantage.

Cross-Selling 28

Cross-Selling Tips eCommerce Purchase 28

Liveintent

DECEMBER 1, 2021

Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. But, of course, without third-party cookies, collecting and analyzing audience data will be a difficult feat to achieve. Cross-platform (web, app and email) ad exposure data. Audience data.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Hubspot

DECEMBER 13, 2023

These are important to understand of course, but salespeople aren't always going to call just to pitch to a potential customer — the job encompasses so much more. Sales professionals not only convert prospects into buyers, they hold the power to negotiate, upsell, and even problem-solve after the initial purchase is made.

Work Management 67

Work Management Marketing Management Cross-Selling Budget Programs 67

Biznology

AUGUST 25, 2020

In the same way, businesses are constantly looking for ways to boost conversion rates, to inspire more purchases from existing customers and to increase customer acquisition, as well. Additionally, a dedicated testimonial page can add another layer of credibility to your business and inspire customers to go through with the purchase.

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

Tomorrow People

JANUARY 8, 2021

Of course it is. Distribution: How do you deliver your product or solution once a customer makes a purchase? Lifetime value: How do you deliver ongoing support to customers, and use cross-sell and up-sell opportunities to maximize their value? That isn’t to say that technology’s not important, or appreciated.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Marketing Insider Group

SEPTEMBER 28, 2021

Second, the success rate of selling to existing customers is much higher than new ones. So, you may need to change course to ensure this encroachment on market share doesn’t happen. Looking at the Prophet report data, the top challenges identified were: Purchasing or integrating the right technology. Hiring the right talent.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Convert

FEBRUARY 10, 2022

If you’re selling software or other virtual services, you can do a pricing page analysis. Try Cross Promotion. If you want to get traffic and increase conversions, cross-promotion and collaboration can help you get there. You can also reach out to established websites for cross-promotion. Upgrade Your Visual Media.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Optinmonster

MARCH 14, 2023

Confused about how to grow your online courses business? With MemberPress, you can confidently build, manage, and track memberships, subscriptions and courses. Stop abandoning visitors by showing an Exit-Intent offer that is personalized for the specific course or membership they’re viewing.

Lead Ranking 64

Lead Ranking Lead Scoring Terms and Conditions Course 64

Zoominfo

FEBRUARY 7, 2023

Inbound sales are when customers initiate contact with your business to inquire about the product or service you sell. Corporate leadership must prioritize and communicate the importance of cross-functional alignment, for any sales strategy to catch on. They decide when to reach out to you and start the conversation.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Goodish Agency

AUGUST 5, 2021

Digital personalization essentially works in 2 main steps: Use behavior data to find the true value – start with grouping people based on their behavior and needs Listen & respond – customers provide signals that indicate their needs such as online browsing, purchases, and social media engagement. Cross-channel marketing.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Seismic

MARCH 14, 2023

By creating clear goals, managers can get sellers on the same page, making it easier to measure performance and, of course, hit your sales targets. They establish the following SMART goal to increase dollars resulting from up-sell opportunities: By the end of Q3, increase the number of customers who purchase add-on services by 20%.

Cross-Selling 52

Cross-Selling Eye-Tracking Sales Cycle Urgency Marketing 52

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. You reach buying committees earlier in the purchase process. Happy selling! Basically, you missed the party.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

seo.co

MAY 26, 2021

In other words, CLV looks beyond how much a customer spends in one transaction (or even how much they spend over the course of a year) and instead focuses on the total amount of money they’ll bring in over their lifetime. Here’s the basic CLV formula: CLV = [Avg Order Value] x [Avg Purchase Frequency] x [Avg Customer Lifetime].

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

KoMarketing Associates

SEPTEMBER 10, 2019

B2B ecommerce marketers know what a powerhouse B2B ecommerce is, of course. Create and maintain cross-functional alignment/agreement about the company’s B2B ecommerce strategy. It can also, of course, give you and your website development team some concrete plans for what to focus on now and in 2020. online retail sales.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

SalesIntel

FEBRUARY 19, 2024

Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach. For instance, If you sell software, you might even test its ratings on platforms like G2 Crowd. As a result, you might miss a good opportunity to close a deal.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Hubspot

MAY 17, 2021

Focusing on selling products rather than helping your audience. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. When businesses first started using social media sites, one of the older marketing tactics was to sell, sell, sell. But users don't want to be sold to.

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Optinmonster

APRIL 22, 2022

Of course, this rate varies widely across the industry. Someone planning to spend $500 will likely think about that purchase more than someone only spending $50. Abandoned cart emails are also a good way to enable customers to make purchase decisions. Nomad: Nomad Gear Is Selling Out Quick. Food52: Oooh, good choice!

Urgency Marketing 87

Urgency Marketing Cross-Selling Forecasting Sample 87

Rev

MARCH 22, 2023

In contrast, sales operations (Sales Ops) teams typically focus more on the operational aspects of selling, such as lead management, pipeline development and customer relationship management. Renewals, upsells and cross-sells: The revenue-generating activities businesses pursue to increase the revenue generated from existing customers.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Automation Services Work Management Budget Programs 78

Unbounce

JUNE 24, 2021

Many restaurants have learned they need to focus on selling their food online. The main course: compelling copy. The goal of a landing page is to sell. There’s a reason why limited offers work so well, and that is that they cater to people’s impulse purchases. Yup—attractive, sales-optimized landing pages.

Landing Pages 130

Landing Pages Ad Building Cross-Selling Bundling 130

Marketing Insider Group

FEBRUARY 19, 2020

Expertise matters even more when it comes to brands that sell to other businesses – B2B companies. Your employees can influence B2B purchases more than outside influencers – they’re your “internal experts.”. Of course, it’s important to attract the best talent your company can get. Expertise beats celebrity every time.

Brand Identity 328

Brand Identity Branding Paid Search Agency Marketing & Strategy 328

ConvertKit

OCTOBER 29, 2021

Start selling within minutes. ConvertKit Commerce is ready-made to help you sell digital products. Last year, she discounted her (now retired) marketing course for coaches from $497 to $397. Offer a free gift with each purchase : perfect for those who have smaller value items to give away. Here’s how.

Creativity 98

Creativity Landing Pages Cross-Selling Template 98

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

This ranges from awareness at the start of the sales process — “This is a cool new product” — to evaluation and purchase towards the end of the process — “I have to make sure this product has all the features I need before I buy.” A sales pipeline follows the journey prospects take from first contact to purchase.

Top of Funnel 59

Top of Funnel Work Management Marketing Management Ad Building 59

Optinmonster

MAY 11, 2023

You can post content with links to your website, and of course link your website in your social media profile. You can also practice social selling and build the personal relationships that eventually lead to sales. You can also practice social selling and build the personal relationships that eventually lead to sales.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Zoominfo

JULY 25, 2023

Sales qualified leads (SQLs), who are further on their journey and have engaged in a way that indicates readiness for the purchasing discussion. Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Martech

SEPTEMBER 16, 2022

” There are three types of content marketing models which include: Paid : Content sits behind a paywall or requires some sort of purchase to access. Of course, there are tech tools that help with this. Sales: Content is used to accelerate the sales process by providing prospects with the information they need to make a purchase.

Digital Asset Management 136

Digital Asset Management Paid Content Work Management Marketing Management 136

Salesforce Marketing Cloud

NOVEMBER 2, 2023

That’s the beauty of effective cross-selling. What you’ll learn: What is cross-selling? See how it works What is cross-selling? Cross-selling is a sales strategy where a seller offers complementary products or services to existing customers, delivering more value while increasing revenue.

Cross-Selling 69

Cross-Selling Work Management Marketing Management Customer Satisfaction 69