Digital B2B Marketing

SEPTEMBER 10, 2013

How much do the different options cost and when are they most appropriate? While it is true that quality is lower, the relatively low cost still works out well for many companies. per contact for purchased lists, with some specialized (and much higher quality) sources costing as much as $3 per name. Buying a B2B List.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

PureB2B

MARCH 25, 2020

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” Many B2B companies see the value of this strategy, those who are able to guide their audience through the buyer journey will increase the number of sales-ready leads by 50% even as the cost of procuring them decreases by 33% [1].

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

PureB2B

MARCH 25, 2020

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” Many B2B companies see the value of this strategy, those who are able to guide their audience through the buyer journey will increase the number of sales-ready leads by 50% even as the cost of procuring them decreases by 33% [1].

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

Smashmouth Marketing

JUNE 5, 2009

We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. The Jigsaw link is very nice, especially if you have an unlimited Jigsaw license, like Green Leads. Then we looked at the "other" companies, many of which were small to medium sized, some recognizable.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. The Jigsaw link is very nice, especially if you have an unlimited Jigsaw license, like Green Leads. Then we looked at the "other" companies, many of which were small to medium sized, some recognizable.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

PureB2B

MARCH 25, 2020

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” Many B2B companies see the value of this strategy, those who are able to guide their audience through the buyer journey will increase the number of sales-ready leads by 50% even as the cost of procuring them decreases by 33% [1].

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Top of Funnel Demand 52

Customer Experience Matrix

JULY 20, 2009

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Schubert B2B

JANUARY 22, 2018

I love jigsaw puzzles. By strategically integrating all tactics, the programs become more effective and cost efficient. I have a confession to make. And I love seeing all the jagged pieces fit together to create a kitten playing with yarn, a barnyard full of animals or a castle on a hill. It’s another puzzle to piece together.

B2B Marketing 67

B2B Marketing Paid Search Agency Planning Jigsaw 67

Contently

OCTOBER 21, 2016

The respondents included the CEO of General Motors, head of R&D at Jigsaw, Mark Zuckerberg, and a handful of VCs. Obama’s requests, though lofty, yielded blueprints for how to use technology to reach real outcomes. The article reads like a long-overdue conversation between Washington D.C.

Jigsaw 60

Jigsaw Internet Marketing Blogger Facebook 60

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Customer Experience Matrix

MAY 27, 2009

If this isn't clear, think in terms of data from directories (D&B, Hoovers, OneSource), news feeds (Google Alerts, Lexis-Nexis, Reuters), social networks (Jigsaw, Linked-In), and social media (blogs, Facebook, Twitter). These are already assembled by various vendors, so all that’s needed is a relatively simple integration.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Hubspot

NOVEMBER 14, 2018

A product trial gives prospects immediate access to a company’s product for a set period of time at little to no cost. On the other hand, however, a lack of commitment means switching costs between products are lower. It allows prospects to demo the product themselves and make a purchase decision in their own time.

Top of Funnel 76

Top of Funnel Sales Qualified Leads Lead Ranking Jigsaw 76

The Point

DECEMBER 16, 2011

Costs for bulk rental, often around 25 cents per name, can be less than traditional rental. In recent years, a number of long-time business database companies ( InfoUSA , Hoovers , Dun & Bradstreet ) have been joined in the list market by so-called “crowd sourced” databases like Data.com (formerly Jigsaw), InsideView , and others.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Online Marketing Institute

MARCH 13, 2011

Getting to The Right Person: Jigsaw Knowing what companies have been to your site is great, but then trying to get to the right person becomes the challenge. This is where JigSaw comes in. What really sets JigSaw apart is the type of contacts that are in the Database (which happens to be MySQL ).

Startups 40

Startups Leadlander Jigsaw Tools 40

Adobe Experience Cloud Blog

AUGUST 31, 2011

Chatter Service : This is like Facebook chat but with customers- potentially reducing service costs. Really big news to the Marketing and Sales set includes Jigsaw becoming data.com ! Now, this isn’t just a renamed Jigsaw. Chatter Now : Think Facebook chat. You can now chat live with those in Salesforce.

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

Biznology

FEBRUARY 13, 2015

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. We all know that B2B data is less accurate than B2C data for a number of reasons, and one of them is that it decays far faster than consumer data. Bill Lidle, Sr.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Digital B2B Marketing

JUNE 26, 2012

Depending on the definition, the cost of a lead may be 50 cents or $1,500.

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. It’s a perfectly reasonable business, but not one I find especially exciting.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

SalesIntel

JUNE 23, 2023

The LinkedIn Takeover Let’s talk about Jigsaw – not the horror movie, but the platform for collecting crowd-sourced business data. Back in the day, Jigsaw was the place for anyone looking to gather public data sets that could help in all sorts of business and research endeavors. The cost from add-ons is rapidly rising!

CMO 94

CMO Jigsaw Ideal Customer Profiles Zoominfo 94

Customer Experience Matrix

JANUARY 7, 2010

Many demand generation systems already make it easy to look up data about prospects from sources like Hoovers or JigSaw and to infer the location and company of anonymous visitors from their IP address. HubSpot particularly comes to mind, which is a testament to their own marketing skills. external data.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Leverage it in multiple ways and find creative ways to produce it at a lower cost. Remember content is more than white papers and webinars, it’s video, case studies, and more – make sure to have the content in the format my prospects desire. Make sure I get the most out of my content, since it’s expensive to create.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Adobe Experience Cloud Blog

JUNE 23, 2010

Jigsaw is not just about mass quantity of emails – it’s about accurate data. To set the scene, let’s review some of the statisticss Jigsaw provided: 70% of your leads/contacts need updating. The Cost of Bad Data. Essentially, you’re trading off the back and forth conversations, opting for a richer collaboration of ideas. .

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

LeadSquared

SEPTEMBER 19, 2018

What is an approximate cost to host a webinar for your prospects? The cost will depend on the tool. Different tools have different costs. Besides the cost, one must also consider the bandwidth. There are also other good providers such as Xing.com , OneSource , Hoovers , ZoomInfo , and Jigsaw.

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

LeadSquared

MAY 2, 2017

What is an approximate cost to host a webinar for your prospects? The cost will depend on the tool. Different tools have different costs. Besides the cost, one must also consider the bandwidth. There are also other good providers such as Xing.com , OneSource , Hoovers , ZoomInfo , and Jigsaw.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

What is an approximate cost to host a webinar for your prospects? The cost will depend on the tool. Different tools have different costs. Besides the cost, one must also consider the bandwidth. There are also other good providers such as Xing.com , OneSource , Hoovers , ZoomInfo , and Jigsaw.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

Content Standard

MAY 8, 2018

The easy targets we are going to do very efficiently at low cost and we will want to achieve very large returns on investment.” ” What do we hear time and again when it comes to content marketing? Content helps to establish a brand as trusted advisers. ” He Who Shouts Loudest Gets the Content. It’s hard—I know.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Adobe Experience Cloud Blog

MAY 11, 2012

From CRM and ERP to customer service and middle office solutions to storage – we are seeing low cost, high value across the board. You’ve seen Salesforce taking steps like this with strategic purchases such as DimDim and Jigsaw – even Marketo’s foray into social with Crowd Factory demonstrates movement along those lines.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

NOVEMBER 8, 2010

If you want to attend the largest party at Dreamforce (think huge) you’ll need to register for this one sponsored by Marketo, Hoovers, Jigsaw, Pedowitz Group and more! Listing your App on the AppExchange now only costs $300/year. One of the best things about Dreamforce are the parties. The second best place?

Jigsaw 48

Jigsaw Peer-to-peer InsideView Salesforce.com 48

Online Marketing Institute

JULY 31, 2009

This originates from Jigsaw, and provides Executive names, phone numbers, and email addresses without any additional subscription. We do have a partnering arrangement with Jigsaw, which may lead people to think that we are primarily for prospecting but that is not true.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

We also need data like industry and company size to do proper email and campaign segmentation, so we append our data with information from a third party database (Jigsaw). . Inbound marketing isn’t free, though good inbound marketing will often be lower cost than some paid programs with higher yields. Don’t rely on tools alone.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

ViewPoint

SEPTEMBER 12, 2011

Every Salesforce.com org comes with 4,000 Chatter FREE licenses which provides a cost effective way for every business to improve their communication efforts. Data Dump Data.com is a single source for complete and actionable business data from Dun & Bradstreet (D&B) and Jigsaw.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

Customer Experience Matrix

AUGUST 18, 2010

Related capabilities include reverse IP lookup of the company of anonymous visitors, connections to Jigsaw to provide contact names of those companies, and the aforementioned telephone lead qualification. Monthly cost can be as low as $500 although a typical clients spends about $3,000 per month.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

Terminus

APRIL 4, 2019

You may send a low-cost direct mail piece to a prospect to introduce your brand and try to initiate a conversation. To try to start a conversation, an SDR sends a prospect at this account a Terminus-branded jigsaw puzzle with a note that reads, “Terminus is the missing piece in your account-based marketing efforts.”

Account Based Marketing 32

Account Based Marketing Jigsaw Campaigns Work Management 32

Adobe Experience Cloud Blog

DECEMBER 13, 2010

This is going to be a freemium product, as you can upgrade from there to a professional version which will cost you $15 per month, or receive all the professional features for free by adopting salesforce.com as you CRM. Jigsaw is salesforce’s attempt to help us with these issues. A developer dream come true – Heroku.

Enterprise Management 48

Enterprise Management Jigsaw Salesforce.com Work Management 48

seo.co

NOVEMBER 1, 2021

Reduced customer service costs. Though not a competitive advantage, there are cost efficiency benefits to adopting this type of content strategy. Don’t force the jigsaw puzzle piece into place; instead, recognize that it isn’t working, and move onto something else. Throw away what doesn’t. Listen to user feedback.

Paid Search Agency 98

Paid Search Agency Paid Content Work Management Marketing Management 98

Heinz Marketing

FEBRUARY 8, 2021

And in B2B, there’s this asymmetry where a good purchase, a good decision, helps your company, but a bad decision can cost you your job. I’ve long believed that trust is by far the most important brand attribute in B2B, because as we all know, brands operate on emotions.

Account Based Marketing 94

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 94

B2B Marketing Zone Posts

MAY 3, 2010

Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. A process can be continually improved through ongoing testing and refinement and will generate higher quality results more cost effectively (i.e. How will the Salesforce/Jigsaw acquisition change the B2B industry?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40