Email Lists: Should You Rent or Buy?
The Point
DECEMBER 16, 2011
Costs for bulk rental, often around 25 cents per name, can be less than traditional rental. In recent years, a number of long-time business database companies ( InfoUSA , Hoovers , Dun & Bradstreet ) have been joined in the list market by so-called “crowd sourced” databases like Data.com (formerly Jigsaw), InsideView , and others.
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