Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller
Heinz Marketing
FEBRUARY 8, 2021
And in B2B, there’s this asymmetry where a good purchase, a good decision, helps your company, but a bad decision can cost you your job. I’ve long believed that trust is by far the most important brand attribute in B2B, because as we all know, brands operate on emotions.
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