Zoominfo

OCTOBER 23, 2019

Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. 63% of businesses say pressure to reduce costs will require them to use AI ( source ). AI Trends by Sector. If you’re skeptical about AI, today’s blog post is for you.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Marketing Insider Group

APRIL 26, 2021

Here are some emerging trends we’re seeing this year and expect to see more of in the future: Businesses are more boldly standing for or against political and social issues publicly. This can help you fill gaps and cost-effectively strengthen your team. The importance of marketing has increased for most businesses.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Webbiquity

NOVEMBER 10, 2020

.” While there’s no reason to doubt these findings, a few caveats are important to note: The relative value of user reviews versus case studies is highest for relatively simple, low-cost (under four figures per certainly, under low five-figure purchases often) SaaS products versus enterprise software. as opposed to products. .

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Zoominfo

JANUARY 26, 2021

Balancing cost of living against a job’s location. With digital boundaries forever lowered, many more workers in 2021 will take a critical look at costs of living and whether they can keep their current jobs while telecommuting from a cheaper community. The WFH movement has also shifted how employees choose where to live.

Zoominfo 246

Zoominfo Budget Programs Gartner Pricing 246

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. This will give you an idea of what your marketing budget should be.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

SalesIntel

NOVEMBER 4, 2022

Last year, Gartner shared a startling statistic. “Every year, poor data quality costs organizations an average of $12.9 Business trends in the past decade focused heavily on having access to data. How Does Poor Data Quality Cost You Millions Annually? No more wasting time dialing the wrong numbers.

Cost 52

Cost B2B Advertising Agencies B2B Sales 52

chiefmartech

DECEMBER 3, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. It’s a liability, with costs of storage and risks of theft.). I’m republishing it here as a 7-part series.

Trends 104

Trends Enterprise Management Work Management Marketing Management 104

ClickDimensions

NOVEMBER 28, 2023

Missed Growth Opportunities Data silos limit SMBs’ ability to identify trends, patterns, and opportunities. Valuable insights may be hidden in one department’s data, preventing the organization from capitalizing on emerging market trends or customer behaviors. Organizations lose an average of $9.7 Find out more here.

SMB 98

SMB Work Management Marketing Management Customer Satisfaction 98

Martech Advisor

MARCH 27, 2020

In fact, according to Gartner , adoption and use of marketing tech across marketing and sales teams is one of the top three self-reported weaknesses among CMOs. This trend is often attributed to the lure of new, exciting tech that promises great results, but over time turns out to be more of the same. Implications of Martech Debt.

Cost 53

Cost Budget Programs Planning Work Management 53

Biznology

AUGUST 30, 2018

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Re-purposing video content is virtually cost-free.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

Gartner 100

Gartner Planning Work Management Marketing Management 100

Zoominfo

AUGUST 12, 2018

Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. 63% of businesses say pressure to reduce costs will require them to use AI ( source ). AI Trends by Sector. Obstacles to AI Adoption. Virtual Assistants. 46% of U.S.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Top Rank Marketing

FEBRUARY 26, 2024

Research from Gartner found, for example, that more than 70% of buyers consider at least four software providers before making a final purchase decision. 3: Demonstrates an ability to stay on top of trends and changes. Source ) #2: Track record and case studies showcasing successful tech marketing campaigns.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Only B2B

AUGUST 21, 2023

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings. IBM estimates that poor data quality costs the US economy $3.1 trillion annually.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Content Standard

APRIL 23, 2024

In fact, two-thirds of martech leaders say their tech stack takes time away from their key responsibilities, according to Gartner. The CMO, positioned at the forefront of customer engagement, is ideally placed to identify trends, and translate them into innovative, actionable strategies.

CMO 85

CMO Enterprise Management Planning Work Management 85

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. YoY increase from 2015. 2) Central IT is Irrelevant? Why Change Now? –

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

ClickZ

DECEMBER 23, 2019

The survey points to the need for a better definition of the different kinds of personalization, especially when compared to Gartner’s recent dismissal of the future appeal of one-to-one personalization, in general. Email-based personalization is one particular mode that satisfies Gartner’s requirement for scaling and ROI.

Email Marketing 92

Email Marketing Personalization Gartner Paid Search Agency 92

Martech

AUGUST 24, 2021

In its most recent report on the market, Gartner predicted that 70% of independent CDP vendors will be acquired or will acquire adjacent technologies to diversify by 2023. According to Gartner, these players will get into personalization, multichannel marketing, consent management or master data management (MDM) for customer data.

Enterprise Management 93

Enterprise Management Gartner Marketing Management Ideal Customer Profiles 93

Zoominfo

OCTOBER 23, 2019

Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. 63% of businesses say pressure to reduce costs will require them to use AI ( source ). But, many businesses still question the effectiveness and practicality of AI.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 82

Enterprise Management Work Management Marketing Management B2B Marketing 82

Zoominfo

FEBRUARY 23, 2023

This can increase awareness of trends, which makes it easier to establish priorities and boost your competitive edge. Monitoring According to Gartner, 42% of data and analytics leaders aren’t assessing, monitoring, or measuring their data governance efforts. Whether it’s new revenue, cost savings, efficiencies, whatever.

Marketing Analytics Tools 100

Marketing Analytics Tools Enterprise Management Privacy Gartner 100

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Content Standard

JULY 14, 2021

Research tools such as Gartner’s Magic Quadrant can help you evaluate the features and functionality of some of the industry’s leading content marketing platforms. Resources such as Gartner’s Magic Quadrant offer another level of evaluation of leading content marketing platforms’ talent recruitment strategies.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Salesforce Marketing Cloud

JANUARY 10, 2024

Just 45% of sales leaders have high confidence in the accuracy of their forecasting (including their projection of gross and net sales), according to Gartner. Even if you’re crushing your sales quotas , you need to have a deeper understanding of how your sales are trending to adapt strategies and keep an edge over the competition.

Forecasting 64

Forecasting Merchandising Pricing Price 64

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. the Prospect has a pain worth addressing and a significant cost of “Do Nothing”. • Why Change Now? –

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

chiefmartech

FEBRUARY 25, 2023

Gartner’s been tracking this buyer’s view of martech utilization for a few years, and it’s been dropping. And if a compute-intensive feature suddenly gets used a lot by certain users — way more than expected — the cost to the SaaS company can turn those users from profitable customers into unprofitable ones.

Pricing 96

Pricing Price Bundling API 96

Hubspot

DECEMBER 7, 2020

A recent Gartner poll revealed that 48% of employees will likely work remotely at least part of the time after COVID-19, versus 30% doing so before the pandemic. Let’s unpack some more detailed trends — and potentially permanent changes — we’re seeing as a result of the COVID-19 pandemic. This will likely be the “new normal” for some.

CMS Development 101

CMS Development Research Contingency Planning Paid Search Agency 101

Content Standard

JUNE 12, 2017

But what she doesn’t know is whether her creeping costs and laundry list of requests are going to be met with acceptance, or with more questions. As for why spend has continued to trend upward, marketing technology is largely to blame. Image attribution: Andrew Neel. Keeping Up With The Joneses. Content and Distribution.

Marketing Budget 47

Marketing Budget Spending Trends Allocation 47

Zoominfo

SEPTEMBER 15, 2020

But for some organizations, it’s worth the cost. According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects. This can include industry insights and current trends, which can be used in your content. How to use Buyer Intent Data Tools. Reduce Churn.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

The ROI Guy

FEBRUARY 5, 2013

Perhaps as a result of the poor ROI, the Gartner study indicates that enterprise IT budgets have been flat to negative ever since the dot-com bust of 2002. For this year, 2013 these IT budgets are continuing the downward trend, with an anticipated weighted global average decline of an additional 0.5%.

Gartner 40

Gartner Budget Programs Enterprise Management Marketing Proposals 40

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Understanding nuances at the city or county level can refine your approach, catering to specific local needs and trends.

Outreach 123

Outreach Email Marketing Optimization Lead Ranking 123

The ROI Guy

AUGUST 13, 2013

Gartner indicates that” Newly empowered and informed buyers are taking control of the sales cycle, which should be cause for concern for many sales leaders.” Interactive tools can be leveraged by prospects to diagnose issues, quantify the cost of “do nothing” and calculate potential benefits from your solutions.

Gartner 40

Gartner Marketing & Strategy Marketing Strategy Lead Ranking 40

Heinz Marketing

FEBRUARY 18, 2020

However, based on current trends, email marketing is far from dead. In a recent Gartner survey of more than 2,500 customers, 38% said they would stop doing business with a company due to poor marketing personalization efforts. And avoid using “to whom it may concern” and “dear valued customer” at all costs.

Email Marketing 116

Email Marketing Classified Ads CAN-SPAM Gartner 116