The Point

JANUARY 25, 2012

Improve conversion (click to lead) rates by just a percentage point or two and you can increase lead volume (and slash Cost Per Lead) disproportionately. Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Lead generation and lead nurturing both can be done via a targeted display campaign.

Display 100

Display Advertisements Advertising Lead Ranking 100

The Point

JANUARY 31, 2011

That was the issue faced by Navicure , a leading Internet-based (SaaS) medical claims clearinghouse that helps physician practices increase profitability through improved claims reimbursement and staff productivity. But the marketing team needed search to contribute more to the company’s overall lead generation goals.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

KoMarketing Associates

AUGUST 11, 2015

Even though lead generation and conversion performance will often be the ultimate goal of a paid search campaign, the confusion arises from having various conversion types and the potential business impact that each might have. Unfortunately, the former are probably much harder to evaluate from a pure ROI perspective as well.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

The Marketing Blender

APRIL 5, 2022

This being said, many B2B companies do leverage paid advertising and direct mail to generate leads – but it often comes at a much higher cost per lead. Here’s what to keep in mind: Your customers are not looking for you on Google. The right SEO will help you get to the top of Google.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Hinge Marketing

APRIL 20, 2016

Google and social media continue to open new frontiers. Online marketing is a more cost-effective alternative to traditional outbound marketing. With the average cost-per-lead substantially lower for inbound marketing. Below are good online activities that build organic leads and nurture prospects.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Launch Marketing

AUGUST 10, 2017

Tools such as Google Analytics, Hootsuite, TweetReach, Klout are among the many widely-used among marketers. Paid social ads are tied to a monetary cost and are typically used to drive certain actions (e.g., a white paper download). These goals can include cost per lead, cost per conversion or cost per action.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. generated from marketing leads). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Valasys

JULY 26, 2021

Establish your intended cost per lead, cost per view, and cost per click after you’ve determined your target audience. This would happen after you’ve published effective and relevant content that draws people into your funnel as readers, viewers, or leads for nurturing.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Valasys

APRIL 10, 2020

Most marketers create offers to generate leads from webinars and white papers. Understand what is happening at the company level of the target accounts by monitoring their social activities and by subscribing to sources of authentic public information such as Google alerts. The prospects should agree on the same.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. This white paper aims to change that perception of them.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

NuSpark Consulting

DECEMBER 31, 2011

Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Revenue-per-lead.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Ambal's Amusings

OCTOBER 1, 2009

How do you market your white papers? Can syndication partners take your white paper to your prospects? Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. Costs to syndicate your white papers. Find White Papers.

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

Adobe Experience Cloud Blog

DECEMBER 7, 2009

It also offers information on a large selection of free analytics tools, including Google Alerts, Google Trends and BlogPulse. B2B marketers can discover 65 techniques for generating more leads in this ebook from marketing agency Connect Direct. 5 Steps to a White Paper that Pulls in the Perfect Prospect.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

LeadSloth

AUGUST 11, 2009

Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? Terry: For the most part, clients use Salesforce-for-AdWords, which is a very elegant way to link leads with valuable AdWords data like keyword, search term, campaign, etc. Terry: Trials, then webinars, then white papers.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Single Grain

DECEMBER 8, 2023

The world’s largest professional network doesn’t quite make it on the web’s top 20 most-visited sites (it’s #21), while other platforms that also have advertising programs, including Google, YouTube and Facebook, all dominate the top 3 with billions of users between them. The answer is simple.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. Quality leads. The real test In the end, you should not benchmark your leads by Cost Per Lead.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Single Grain

NOVEMBER 17, 2020

Most LinkedIn Ad offers are built around an asset, such as a case study, a white paper or a webinar. When it comes time to create their ad copy, they grab a white paper the marketing team created six months ago because it’s already live and can be easily worked into a new campaign. Cost per lead.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

NetLine

AUGUST 2, 2023

Source: NetLine’s 2023 State of B2B Content Consumption and Demand Report When it comes to types of content that B2B audiences are interested in, NetLine’s report also shows that eBooks, guides, and cheat sheets lead the pack. However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Webbiquity

JULY 24, 2012

For these types of queries, on average, 41% of clicks go to the top three (ad) spots while just 9% are captured by the top organic search result. Clearly, Google has been successful at shifting more traffic to paid results (which is where Google earns 97% of its revenue ). A keyword with a low CTR and a $10.00

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

Scoop.it

NOVEMBER 29, 2022

Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. To find the right keywords, use online tools, such as Google Keyword Planner, Ahrefs, SEMrush, Moz, or BuzzSumo. For lead generation – lower the cost per lead by 10%. Define your goals.

Planning 96

Planning Marketing Budget Creation Marketing Plans Top of Funnel 96

The Point

AUGUST 25, 2022

These days, Webinars are a tougher sell than ever, especially for “first touch” lead generation. Most CPL publishers and other lead generation companies won’t even promote live events. Two reasons, I suggest: One, Webinars require less work and fewer creative cycles, on balance, compared to, say: an ebook or a white paper.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

WebMarketCentral

JANUARY 28, 2009

Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

Unbounce

SEPTEMBER 29, 2020

You might think your money is better spent running a Google Ads campaign or on promoted Facebook posts, but LinkedIn offers a special kind of opportunity. I’ve found that sponsored InMail messages are the most cost-effective , as they let you connect directly with target prospects in a more personalized way.

Advertising Agencies 145

Advertising Agencies Linkedin Advertisements Advertising 145

Unbounce

JULY 12, 2023

And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO , and used Chat GPT throughout the process. But then I saw Google Live once again. But his final piece he was able to do in six and a half hours.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

The ABM Agency

JANUARY 8, 2021

LinkedIn offers three types of ads: Sponsored content ads promote content to a target audience; this would include blog posts or white papers. Text ads are similar to Google Ads and allow marketers to create engaging text advertisements to increase campaign reach and drive conversions.

Linkedin 52

Linkedin Advertisements Advertising B2B Marketing 52

Albacross

APRIL 24, 2019

But when the internet (and Google) became a thing , information was suddenly abundant and easily accessible. This will help you forecast the number of leads you need to generate and have in the pipeline each month, in order to hit your revenue target at the end of the year. Cost Per Click (CPC) and Cost Per Mile (CPM).

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

The Point

JANUARY 6, 2014

It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition. Improve SEM conversion rates. Set up an autoresponder campaign for all new campaigns.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Valasys

JANUARY 20, 2023

Because the buyer’s journey tends to be long for B2B marketing and the cost attached is high, there is more time spent on consideration, evaluation, and building interests. A B2B marketing funnel can be seen as a step of actions a marketer must follow at different stages to convert leads into sales. How to start with this?

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Hubspot

JULY 28, 2017

It’s only rivals may be Apple and Google. That a mobile users on the go isn’t going to be as interested in a long form white paper as someone asking it from a desktop. They are now actually getting a better cost per lead at a higher conversion rate from their mobile campaigns vs. desktop.

Social Media 78

Social Media Marketing AI Trends Media 78

SWZD

AUGUST 23, 2017

Webinar Thoughts: Turning Your Google Analytics Into Actionable Leads. Hear renowned marketing analytics and content expert Andy Crestodina discuss how Google Analytics can lift your overall demand generation success. Cost-per-Lead may be the most common and straightforward metric for determining relative campaign success.

Demand Generation 48

Demand Generation Top of Funnel Demand Account Based Marketing 48

Single Grain

MAY 18, 2021

A lead magnet is a valuable (and often free) resource you create and offer your target audience in exchange for their contact details. Examples of lead magnet formats include: Cheat sheets and checklists. Reports, case studies and white papers. Examples include white papers, reports and tools. Cost per lead.

Paid Content 145

Paid Content Lead Ranking Top of Funnel Lead Scoring 145

Single Grain

SEPTEMBER 22, 2023

Ideally, you’ll want to use all of the marketing channels below: Unfortunately, the reality is that few companies have the resources to tackle all of these channels ( podcasting , paid search, social media, email marketing, newsletters, e-books, white papers, etc.) effectively.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

SnapApp

APRIL 25, 2018

In our agency, we recently helped our client rank on the first position of Google for a number of their ideal keywords--the result of a six month content campaign. . . . Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. Asia Matos. Jenn Steele.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Single Grain

AUGUST 18, 2023

Popular examples of useful content include: Landing pages Blogs Podcasts Videos White papers Infographics Case studies (such as this one) E-books Creating content for all sales funnel stages is the best course of action. Because paid advertising is so effective, you can use PPC strategies on Google and most social media platforms.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

SnapApp

APRIL 25, 2018

In our agency, we recently helped our client rank on the first position of Google for a number of their ideal keywords–the result of a six month content campaign. Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. Asia Matos. Jenn Steele.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

NOVEMBER 8, 2010

Cost per prospect – given only a certain percentage of targets become prospects, what is the true cost you are paying for a prospect. This is important to measure and understand especially if you are considering purchasing leads from a 3rd party source.

Startups 40

Startups B2B Marketing B2B Planning 40