How Automated Ad Bidding Can Help You Reach Your Campaign Goals
Unbounce
DECEMBER 4, 2021
Even though you might pay more for ads that convert, you’ll likely still see a higher return on investment (ROI) overall. Google’s four Smart Bidding strategies—Maximize Clicks, Target Impression Share, Target CPA, and Target ROAS—are all automated ad bidding options available in Google Ads. Target CPA.
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