Ways to Measure the Success of a Campaign
PureB2B
JUNE 24, 2022
However, the following are some key metrics to consider tracking: Return on investment (ROI). The higher the ROI, the happier your bottom line will be. Return on ad spend (ROAS). Low ROAS indicates a need to make improvements to your ad campaign. The cost per lead metric measures how much you spent on each lead gained.
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