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How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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Do Attribution Models Really Drive Marketing Innovation?

DemandBase

But these sources can include site experiences, field events, content offers, trade shows, and digital advertising, just to name a few. Just because we first engaged an account at a trade show does not mean the trade show should be credited with the entire deal. Those who innovate faster win the day.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement. Will key customers, prospects, and media be attending this trade show?

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The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

Our industry is quite slow-moving, quite old-fashioned, so the general consensus is that because of this, we must stick to the old ways of marketing, such as trade press or trade shows. That is a false way of thinking for our industry. Everyone who’s in the water industry also exists as a person in the rest of their life.

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Industrial Website Redesign—When Failure is Not an Option

Tiecas

Engineers rely more on supplier websites for the information they need, especially since many trade shows were canceled due to the pandemic. They are looking for technically accurate, current, and valuable information relevant to their work-related challenges.

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CTV vs. Linear TV Reach

Porch Group Media

Charlie: I had the opportunity to meet Charlie at a trade show, and it was just by happenstance that we happened to sit next to each other and started talking about our different businesses and what we do as you do in those networking opportunities. Michelle, we haven’t heard from you yet.