Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

B2B Marketing Directions

AUGUST 1, 2021

This is the second of my series of three posts discussing several issues that can affect the validity of survey findings and/or the credibility of survey reports. So, many B2B marketers are now both producers and consumers of survey-based content. These two "variables" just don't have a common-sense relationship.

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Ranking Lead Scoring 264

Marketing Insider Group

OCTOBER 20, 2020

A recent survey shows that in the midst of the pandemic, when way too many people are out of work, 1 in 4 employed Americans want to quit their job. Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. Admit it: we’re tired, stressed and just looking for some relief.

Business 354

Business Work Management Correlation Cable 354

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. State Of Buyer Personas 2016 Survey.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

ANNUITAS

JANUARY 7, 2019

Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here. This is one of the factors that prompted us to create this study. Would You Change Your Marketing Team KPIs If You Could?

CMO 164

CMO Demand Generation Business Correlation 164

Tony Zambito

OCTOBER 22, 2020

According to a number of recent surveys, we are seeing an enormous shift in sales turning to remote selling. In a recent McKinsey study, nearly two-thirds of B2B buyers indicated that remote interaction was equal to or better than before the pandemic. B2B buyers are also embracing the remote model of interaction. Transformative it is.

Design 226

Design Buyer Personas B2B Sales Interactive Marketing 226

Sword and the Script | B2B

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Outgrow

APRIL 29, 2024

Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections. According to a study by Brightlocal, 76% of consumers check out reviews of local businesses online regularly before making a purchase.

Outgrow 52

Outgrow Marketing Analytics Tools Marketing & Strategy Lead Ranking 52

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Many media platforms provide brand lift studies. It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market.

B2B Marketing 107

B2B Marketing Trends B2B Planning 107

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. One of the areas with the biggest hit per the study is traditional ad spending. Image: CMO Spend Survey. billion in 2018 to $15.2 Image: ANA.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Frequent movement of opportunities impacts predictability and requires forecasting systems that can correlate changes to outcomes.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Salesforce Marketing Cloud

JUNE 12, 2023

AI is the future of work A new Salesforce study on digital skills in the workplace concluded, “The path forward is upskilling. But workers feel they have a lot of catching up to do, with 90% of those surveyed reporting that they don’t believe they have the skills needed.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Moz

DECEMBER 16, 2020

We could have held off on launching this year's reader survey, but we decided to move forward anyway because we know your work and your interests have been impacted, and we wanted to know how much. I'm excited to share with you the results from that survey in this post. Methodology. Who our readers are. Let's dive in.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

FMG Suite

APRIL 25, 2024

survey on global wealth and asset management, clients’ satisfaction with their financial advisor is directly correlated with the frequency of the advisor’s communications. Yet only 33% of clients in the study said their advisor connects with them at least once a month. In fact, according to a recent McKinsey & Co.

Work Management 52

Work Management Marketing Management Planning Video Marketing 52

FMG Suite

APRIL 25, 2024

survey on global wealth and asset management, clients’ satisfaction with their financial advisor is directly correlated with the frequency of the advisor’s communications. Yet only 33% of clients in the study said their advisor connects with them at least once a month. In fact, according to a recent McKinsey & Co.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

Champion Communications

FEBRUARY 8, 2023

It is a somewhat depressing fact, then, that B2B CEOs and CMOs are struggling to see eye-to-eye when it comes to their PR programs. A recent study commissioned by Champion found that more than four-in-five (84%) B2B CEOs find talking to the CMO at their organisation about PR ‘awkward’. So, what’s creating this tension?

PR 62

PR Research B2B CMO 62

Marketing Insider Group

DECEMBER 9, 2019

And trust is heavily on the mind of marketers, according to PAN’s survey. By highlighting your customers through case studies, guest blog posts, Q&As and other types of content, you will be able to showcase their experiences with your brand and better target their pain points. That connection needs to be built on trust.

Marketing & Strategy 298

Marketing & Strategy Marketing Strategy Content Marketing Planning 298

chiefmartech

MARCH 14, 2018

First, thank you to the 884 professionals who participated in our 2018 Marketing Technology & Operations Salary Survey , a collaboration between myself and the team at MarTech Today. Participants in our survey were pretty evenly distributed across the entire range: 43% in firms over 1,000 employees; 57% in firms under 1,000.

Customer Surveys 61

Customer Surveys Correlation Distribution Work Management 61

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights. Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights. Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Two Bonus Studies.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

B2B Marketing Directions

JANUARY 5, 2020

The LeadMD Sales and Marketing Alignment Survey Benchmarking & Insights Report was based on a survey of 350 sales and marketing executives. One primary objective of this study was to develop an evidence-based and actionable description of "meaningful" sales and marketing alignment.

Paid Search Agency 64

Paid Search Agency Correlation Customer Surveys B2B Sales 64

ANNUITAS

AUGUST 30, 2018

There is an older (and often-cited) study from the Fournaise Marketing Group which we discovered still held up very strongly based on our persona research. Additionally, these kinds of metrics tend to go up in direct correlation with tactical activity, making them a very gratifying measure for campaign-focused teams.”.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Nearly half (48%) said their biggest challenge was problems with integrating/correlating data across multiple platforms. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Why we care.

Marketing Report 102

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 102

DiscoverOrg

MARCH 3, 2017

While we would have liked to ask about many other attributes, we limited response options to prevent survey fatigue. To our surprise, not one sales team attribute correlated with a growth rate higher than the overall median. However, sales team weaknesses did correlate with lower growth rates. The Profile of the Un-Salesman.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Two Bonus Studies.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Moz

APRIL 22, 2019

At Path Interactive , we conducted a survey of 1,400 respondents to better understand how they search, how they feel about Google’s search results, and the quality of information the search engine provides. As many previous studies have shown, the vast majority of searchers prefer clicking on organic results to clicking on advertisements.

Customer Surveys 63

Customer Surveys Google SERP Ad Frequency 63

KoMarketing Associates

JANUARY 23, 2018

As a recent study of 1,597 content marketers found, “There is virtually no correlation between time spent creating content and marketing success.”. For some of us, that study might as well have just said water flows uphill. For some of us, that study might as well have just said water flows uphill. equal business results.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

SalesGrape

SEPTEMBER 14, 2023

This can be done through surveys, interviews with existing customers or prospects who didn’t convert, and analysis of competitor offerings. You can refine targeting criteria: Data analysis helps you refine your targeting criteria by identifying the attributes that have the highest correlation with successful conversions.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Sprout Social

MARCH 19, 2024

The visualization helps strategists find hidden patterns, trends and correlations. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

ANNUITAS

NOVEMBER 29, 2023

Altimeter’s 2023 State of Digital Transformation study found that only 2% of CMOs today are being tasked to drive their organization’s digital transformation. Most CFOs don’t believe the correlation between marketing spend and resultant commercial growth. When CMOs fail to bring this, it harms their credibility.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Marketers know that finding ways to increase customer engagement is good for the bottom line.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

NetLine

APRIL 11, 2024

Before you read on, there is a key distinction to callout that sets this report apart from other industry studies: This report is not a summary of survey findings. When we say we have insights into what B2B professionals actually want and need, we mean it.” An Analysis of 6.2 million first-party content registrations.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52