Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

WriteSpark

APRIL 9, 2013

So, with tongue firmly in cheek, here are my top 12 ways that Murphy's Law applies to technical copywriting projects. Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. Copyright(c) 2013, Janice King.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

So, with tongue firmly in cheek, here are my top 12 ways that Murphy''s Law applies to technical copywriting projects. Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. Copyright(c) 2013, Janice King.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

Optinmonster

FEBRUARY 15, 2024

It involves copywriters to create the content, designers to make the deliverable look great, and developers to automate delivery. And if you don’t have any blog posts yet, sit back and let Beacon’s AI Copywriter write your lead magnet for you! But creating and delivering lead magnets can be a complex process.

Small Business Marketing 95

Small Business Marketing Leads Lead Marketing Qualified Leads 95

WriteSpark

FEBRUARY 2, 2010

Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. Nor are they, as some marcom gurus proclaim, just a white paper dropped into a landscape, slide-type layout and called a book. Consider a long-form white paper or report instead.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. When the Draft has "Problems" » Technical Writer or Technical Copywriter? Case Studies. Content Marketing.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

The Point

AUGUST 25, 2015

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. You can access the document here: [link]. Adapted from the white paper, “ 8 Tips for Content Syndication Success.”.

Autoresponders 100

Autoresponders Leads Lead Marketing Qualified Leads 100

Marketing Insider Group

AUGUST 12, 2020

As NewsCred’s Gaby Tama rightly points out, you need to create a “documented, full-funnel [social media] strategy that’s fully integrated with your content marketing program.” Let your employees create posts, and then have your editorial team (or even your copywriters) check for grammatical or spelling errors.

Social Media 320

Social Media Top of Funnel Social Marketing Marketing & Strategy 320

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. It’s also common for marketers to outsource content production to agencies, freelancers or copywriting platforms like Compose.ly. This increases expenses and complicates communication.

Marketing AI 127

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 127

WriteSpark

NOVEMBER 2, 2011

For example, I wrote a primer on wide-area networking for a client that was so popular, we revised it annually for six editions until the topic became too large to handle in just one document. Solution: Link to content such as other e-books or white papers that are targeted by topic, audience (e.g., Create an information design.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

For example, I wrote a primer on wide-area networking for a client that was so popular, we revised it annually for six editions until the topic became too large to handle in just one document. Solution: Link to content such as other e-books or white papers that are targeted by topic, audience (e.g., Create an information design.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

MAY 18, 2010

A typical commitment from a freelance writer, who will consider a week or more a reasonable amount of time to research, write, and polish the first draft of any but the simplest of sales documents. Perhaps the project’s scope and messages haven’t been formulated beyond the idea “We should have a technical white paper to explain this.”.

Copywriting 120

Copywriting Work Management Paper Marketing Management 120

WriteSpark

JANUARY 4, 2011

You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? A draft may have been written for a document, but you feel it could benefit from the fresh, objective perspective of an outside writer. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? A draft may have been written for a document, but you feel it could benefit from the fresh, objective perspective of an outside writer. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

Tomorrow People

APRIL 25, 2012

Is copywriting really dying? A strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting. The rise of content has made copywriting even more of a priority. So, on the surface of it, copywriting seems alive and well.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

WriteSpark

OCTOBER 1, 2009

All of these concerns can be addressed through placement of appropriate information and discussion in online content as well as marketing documents such as white papers, case studies and success stories, and application guides. Return on investment and other quantitative evaluation factors. (I

Copywriting 120

Copywriting Paper Case Study Case Studies 120

nDash

DECEMBER 14, 2020

A copywriter who’s passionate about helping my client get results through sharp, insightful copy. I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. Computer and network security . Computer software . Software development . Mia Lewis . “Hi!

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Technical Copywriter.

Social Media 120

Social Media Media Forrester Copywriting 120

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Here’s a sample prompt to get started: “Act as a copywriter.

Marketing AI 83

Marketing AI AIDA Marketing Analytics Tools Template 83

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

WriteSpark

DECEMBER 16, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. Janice King is an award-winning freelance technical copywriter for global technology companies. Technical Copywriter.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. Janice King is an award-winning freelance technical copywriter for global technology companies. Technical Copywriter.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. Technical Writer or Technical Copywriter? Technical Copywriter. White Paper Writer. Case Studies.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

MARCH 26, 2009

Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses. A press release to alert journalists and analysts is another document commonly created for every new product.

Comparison 120

Comparison Copywriting Banner Ads Press 120

LeanData

AUGUST 3, 2015

An eBook about conversion copywriting , for example, will attract audiences that might have need for a landing page solution, which subsequently lets you acknowledge and nurture that need throughout the eBook. 2) Use white papers to point out an industry problem & solution.

Sales Qualified Leads 53

Sales Qualified Leads Case Study Case Studies Paper 53

ClearVoice

DECEMBER 5, 2019

The role could be editor, copywriter, or ghostwriter. The content type could be white papers, social media posts, website content, and more. You can link your online work, but you can also upload documents, PDFs, magazine articles, and more if you have those samples. Content Types.

Ideal Customer Profiles 87

Ideal Customer Profiles Sample Network Marketing Copywriting 87

LeanData

AUGUST 3, 2015

An eBook about conversion copywriting , for example, will attract audiences that might have need for a landing page solution, which subsequently lets you acknowledge and nurture that need throughout the eBook. 2) Use white papers to point out an industry problem & solution.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

An eBook about conversion copywriting , for example, will attract audiences that might have need for a landing page solution, which subsequently lets you acknowledge and nurture that need throughout the eBook. 2) Use white papers to point out an industry problem & solution.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

An eBook about conversion copywriting , for example, will attract audiences that might have need for a landing page solution, which subsequently lets you acknowledge and nurture that need throughout the eBook. 2) Use white papers to point out an industry problem & solution.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

SnapApp

SEPTEMBER 8, 2016

The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents. These are the documents they leverage when trying to convert leads, when they’re making sales pitches, when they’re communicating with clients, etc.

Work Management 48

Work Management Lock-In Lead Ranking Lead Scoring 48

Ambal's Amusings

SEPTEMBER 10, 2009

Sarah Mitchell's blog Global Copywriting. Today, Jonathan Kranz enjoys the confidence of numerous clients and agencies, but unlike most independent copywriters, his career didn't begin with them. Blog Global Copywriting Twitter globalcopywrite. Find her website at Global Copywriting. Cindy King's blog CindyKing.

Case Studies 100

Case Studies Case Study Studies Work Management 100

WriteSpark

JUNE 1, 2010

As a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs). Don't use the writing process as a political tactic or as a substitute for the thinking and discussion that needs to happen offline for the document's topic, or worse, the product itself. What qualities, skills, actions, etc.

SME 120

SME Copywriting Rules Features 120

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. Bob Bly's CopyWriting Blog.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100