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AI copyright could lead to new Marketing opportunities

Kevin Indig

One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Copyright lawsuits have the power to decide whether content platforms like Quora, Yelp or IMDB will benefit from generative AI or be disrupted by it. Who owns AI training data?

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Legal Versus Ethical: Web Scraping Edition

Webbiquity

However, there are other laws and legislations that guide web scraping, such as breach of contract, illegal access and use of data, trespass to chattels, and copyright infringement. Copyrighted material. Also, it is not possible to copyright ideas, only the representation or specific form of those ideas. Is the data copyrighted?

Ethics 274
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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

You can’t know why the AI does what it does until you understand how the LLM was trained and where its data came from. It’s estimated that Wikipedia makes up between 3%-5% of the scraped data used to train off-the-shelf LLMs. LLMs trained on this data are versatile, and can generalize their knowledge to a range of topics.

Copyright 113
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The 4 categories of AI that impact marketing: Generative AI

Martech

They use underlying technologies like GPT (Generative Pre-trained Transformer, used for text generation) or Stable Diffusion (used for image generation). They are trained on specific or more general sets of data and information. That, combined with the materials that the tools are “trained” on, determines the quality of the output.

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Top 5 XR and AI marketing trends in 2023

Martech

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. While the benefits of using AI for practical marketing tasks, like writing blog posts or emails, are apparent, the true power of these new tools is the ability to scale personalization.

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Human-Centered Marketing Meets AI Efficiency: Yes, We CAN Have It All

Marketri

And while we’re still in the Wild West days—as evidenced by the New York Times’ lawsuit alleging copyright violations by OpenAI —the transformation is happening at warp speed. Digital and Personal Can Co-Exist At every turn, buyers are showing they want a more human-centered buying experience. We need to solve the problem now.

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The 6 Risks of AI Content

Animalz blog

Personalizing ABM campaigns. Risk of copyright infringement and legal challenges. Does an AI-generated article still count as spam if it’s edited or rewritten by a real person? Should artists be compensated for their role in building training data? Lack of copyright protection. Risk of Google penalization.