DiscoverOrg

FEBRUARY 21, 2019

Get attribution in place to learn which channels have the best conversion rates. You may need to move people around or have a conversation with key employees before your team can move forward. Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

DiscoverOrg

JUNE 24, 2016

Well, if you’re not mobile optimized, you’ll probably feel a serious impact in your performance because there’s a direct correlation between mobile optimization and conversion rates. In essence, your bounce rates will go up and your sales will go down. And as a marketer selling in the digital age – so should you.

Cross-Selling 136

Cross-Selling Mobile Marketing Correlation Forrester 136

DiscoverOrg

OCTOBER 24, 2017

For example, when account-based intelligence, contact details, and buying context is integrated into your sales development tools, you can more effectively personalize your engagement and messaging, increasing the rate of meetings you can set and deals you can close.

Account Based Marketing 149

Account Based Marketing Enterprise Management List Brokers Marketing Automation Services 149

DiscoverOrg

FEBRUARY 13, 2019

In order to get aligned around lead qualification, conversion goals, and other metrics – sales and marketing must find common ground. Our win rate increases by 300% when we know key parts of a prospect’s technology stack. A full third (32%) of Sales and Marketing pros responded that their data was siloed.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

DiscoverOrg

JUNE 13, 2019

Our gracious host is determined to show two newcomers – from sales and marketing, respectively – how real sales intelligence powers a larger pipeline, more conversations, and faster revenue growth. Let’s start with the 5-star rated leads. But we thought it would be more interesting to SHOW you with real people. he exclaims.

Ideal Customer Profiles 120

Ideal Customer Profiles Video Marketing Account Based Marketing Cold Calling 120

DiscoverOrg

FEBRUARY 1, 2019

But if you’re doing outreach to your existing customer base, and you’re sharing content, you can expect a much higher engagement rate. We see a 33% success rate of starting a chat when initiated within 30 seconds. Billy : For reps, it warms up the conversation on cold emails.

Tips 120

Tips Outreach Sales Qualified Leads Click Rate 120

DiscoverOrg

FEBRUARY 13, 2017

You usually only get a few seconds to impress and leaving bullets in the chamber is only going to hurt your conversion rate. Will downloading a dating app lead to an increased response rate on your cold emails? Teapot that arm as far out as you want if you think it makes you look better. Timing IS Everything. Probably not.

Email Marketing 136

Email Marketing Impressions Marketing & Strategy Deliverability 136

DiscoverOrg

FEBRUARY 19, 2016

However, you can leverage the interaction by reaching out their boss or their boss’s boss and referencing your conversation with their colleague. To get the most ROI out of these (and really any demand generation program), it is imperative to have accurate, up-to-date contact data and easily accessible intelligence on prospects.

Account Based Marketing 120

Account Based Marketing Lead Ranking Paid Search Agency ABM 120

DiscoverOrg

FEBRUARY 1, 2017

Today I want to talk about a framework you can use for writing good prospecting emails, that spread over a series or cadence of emails, aka an email drip – can get you 30%+ response rates. We find these follow up messages get 3-4x the response rates as the 1st message does. What Makes a Good Prospecting Email. Watch the Video.

Response Rate 120

Response Rate Video Marketing Salesforce.com Marketing Prospects 120

DiscoverOrg

MAY 23, 2018

Boost conversion with shared goals. If it’s customer retention you’re looking for, well-aligned sales and marketing teams produce 36% higher customer retention rates and 38% higher sales win rates, according to MarketingProfs. Here are 7 sales and marketing plays to improve lead quality and boost conversion.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

FEBRUARY 19, 2019

A longer-term goal might be to get better aligned with sales by integrating a specific cross-functional tool, or improving MQL conversion rates by X%. All the reports and spreadsheets in the world won’t give you the insights of an personal conversation. Meet with stakeholders to build a foundation of trust.

CMO 235

CMO Lead Ranking Marketing Qualified Leads Peer-to-peer 235

DiscoverOrg

FEBRUARY 6, 2019

Include decision-makers in email for better response rates. Understanding that sphere of influence allows you to bring multiple players into the conversation earlier in your sales cycle, so you gain more traction. B: I am much more likely to open AND have a conversation around it. Identify cross-sell and upsell opportunities.

Video Marketing 29

Video Marketing Cross-Selling Sales Cycle B2B Sales 29

DiscoverOrg

OCTOBER 31, 2018

PRO TIP : Develop some sort of rating rubric to provide feedback on quality to Marketing in a systematic way. Because they’re dealing with hot leads, the inbound team is gonna have a few more conversations than someone who’s doing a straight cold call roll. For my team, it’s 60 dials per day.

Sales Qualified Leads 168

Sales Qualified Leads Cold Calling Lead Ranking Lead Scoring 168

DiscoverOrg

OCTOBER 31, 2018

PRO TIP : Develop some sort of rating rubric to provide feedback on quality to Marketing in a systematic way. Because they’re dealing with hot leads, the inbound team is gonna have a few more conversations than someone who’s doing a straight cold call roll. For my team, it’s 60 dials per day.

Sales Qualified Leads 120

Sales Qualified Leads Cold Calling Lead Ranking Lead Scoring 120

DiscoverOrg

JUNE 15, 2016

As account-based marketing models grow in popularity (and for good reason), their very nature – personal, conversational, informative – has meant that the demand for good content has grown directly in kind. In plain English, marketers are plenty happy with their engines; they just don’t have enough fuel.

Customer Surveys 120

Customer Surveys Peer-to-peer Marketing Management Lead Ranking 120

DiscoverOrg

JUNE 2, 2016

Imagine increasing close rates and average account value by anywhere from 20% to 250%. Say the team is evaluated on three main metrics: close rates, total revenue closed, and volume of activity (call time, emails sent, etc). Find out in our eBook, The High Cost of Bad Data. Sales: Close the Deal & Streamline Management.

SWOT 120

SWOT Enterprise Management High Quality Lead B2B 120

DiscoverOrg

AUGUST 7, 2018

Get the study: What Data Points Lead to Higher Conversion Rates and More Sales? And companies who wait for prospective buyers to stumble across a landing page are going to be increasingly late to the game. Use cases for Intent data.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

DiscoverOrg

DECEMBER 26, 2018

In this blog, our sales development rep with the 60% response rate (!!) Our internal SMEs with the best email open rates are sharing their examples here, and they let us in on what’s in, what’s out, and what works best for them. We’ll say it: You pretty much have to use cold email as part of your outbound strategy.

Intent Data 120

Intent Data CAN-SPAM CMO SME 120

DiscoverOrg

NOVEMBER 29, 2016

The retention rate of new hires four months after being hired (reps who “made it”), went from about 50% to 90%. When we do that, we get a 30% response rate from our prospects. Increase conversions using Account-Based everything. A team I can count on as the foundation to get anything and everything else done.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

DiscoverOrg

AUGUST 7, 2018

Get the study: What Data Points Lead to Higher Conversion Rates and More Sales? And companies who wait for prospective buyers to stumble across a landing page are going to be increasingly late to the game. Use cases for Intent data.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

DiscoverOrg

MARCH 28, 2019

By then, we were profitably growing close to 100% year-over-year at a $25 million run-rate. When I was a kid, I literally dreamed of one day being in an office like this, owning the conversation from a table like this one. After that, the world really changed. This is the height of influence and money in this country.

Fulfillment 51

Fulfillment Class Zoominfo Thought Leadership 51

DiscoverOrg

MARCH 7, 2019

Look for more, better tools to help predict, prioritize, and conduct effective outreach that leads to higher conversion rates, more meetings, more pipeline and more revenue growth. Henry Schuck plans to have data parity by this June. And after that? Predictive tools.

Zoominfo 24

Zoominfo Acquisitions Enterprise Management Lead Ranking 24