Content4Demand

OCTOBER 3, 2018

HubSpot Continues Post-Event Conversations Over Facebook . The best brands don’t just have social media pages for their companies, but also for their events. Nevertheless, you’ll be hard-pressed to find many B2B brands using the platform, let alone posting content on a regular basis.

Social Media 40

Social Media Branding Brand Identity Media 40

Stevens & Tate

MAY 10, 2019

In conclusion, each step helps strengthen those conversion points for optimal results. Stevens & Tate Marketing ( ) is a full service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution.

Advertising Agencies 40

Advertising Agencies Mobile Advertising Internet Marketing Search Engine Marketing 40

Stevens & Tate

JUNE 20, 2019

It focuses on topics such as evolving your brand message, strengthening your SEO and social media efforts, and enhancing conversion points for optimal results. The presentation discusses key website elements to focus your improvement efforts on.

Peer-to-peer 40

Peer-to-peer Advertising Agencies Features B to B 40

Biznology

FEBRUARY 5, 2013

And if not the trap, it is a lure that is an essential part of the path to the seven touches towards conversion. Most companies do a pretty good job of posting all their wins, news, press, and announcements onto their site. “Who would want to share my press release to social media?” ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Industrial Marketing Today

APRIL 26, 2010

His 4C’s are: Content – the creation of a steady stream of engaging content Connection – connecting with the audience you wish to attract Communication – communicating with them in an ongoing conversation Conversion – and then converting them at the illusive moment of need What is content marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

NOVEMBER 16, 2009

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? What is it?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 12, 2010

You can’t surround the conversation with value and branding. Dale Underwood of B2B Conversions Now has a step-by-step procedure for this on his blog. They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching. Do you publish prices on your website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 3, 2010

While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. The big hurdle they face is in engaging and converting readers into prospects, leads and ultimately customers.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

The most simplistic approach to evaluating customer engagement is to measure conversion rates. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation. Instead of taking sides, I say use it to your best advantage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. Here’s how it works: People come to PitchEngine to get the word out about something.

Social Media 115

Social Media SEO Marketing Websites PR 115

Industrial Marketing Today

JULY 20, 2010

As the conversation gets more serious, ad-hoc sales materials created by the sales team take over and do most of the heavy lifting. Instead of engaging the prospect in a meaningful conversation and discovering their real business issues, we resort to “Here’s what it is. Here’s what it does.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Online Marketing Institute

JANUARY 4, 2011

” I think they like to see press releases added to a website, case studies uploaded on a regular basis, and blog posts showing up on the domain, on a consistent basis (I typically recommend around three new blog posts per week, for those clients who are able to do so).

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Hubspot

OCTOBER 24, 2013

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. On our own CTAs, we''ve seen small changes yield 30% increase in conversion. client call. which is no chump change.

Landing Pages 28

Landing Pages Click Rate Template PR 28

Tomorrow People

SEPTEMBER 27, 2022

direct interviews with defected customers, company reports, websites, press releases), find out all you can about your competitors’: Current and future strategic objectives: What are they trying to achieve and how? By now, you should already have complete transcripts of your conversations with each of your participants.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

direct interviews with defected customers, company reports, websites, press releases), find out all you can about your competitors’: Current and future strategic objectives: What are they trying to achieve and how? By now, you should already have complete transcripts of your conversations with each of your participants.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Hubspot

APRIL 12, 2012

Close out the conversation by asking if you could keep in touch for the future, and explain how they would benefit from the relationship. Then after your conversation closes, jot down some notes on the back of their business card so that you remember the highlights of your conversation and can follow up in a meaningful way once you get home.

Conference 28

Conference Work Management Network Marketing Trade Show 28

EveryoneSocial

AUGUST 12, 2020

Previously, share of voice really focused on results from press mentions and then paid advertising , but social media has changed the game again. Not every piece of content needs to be created to “go viral” online, but it should be intriguing enough to spark engagement, shares, and even conversations.

Paid Social Agency 69

Paid Social Agency Paid Search Agency Companies Best Practices 69

Convince & Convert

JULY 21, 2010

Freedom of the Press/Media – Should you feel obligated to cite sources if asked for it? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Keep it in compliance. Im Jay Baer.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. That can be no further from the truth — the conversation is occurring and they're essentially not at the table.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

ClearVoice

SEPTEMBER 22, 2020

Press announcements of new products and developments. Social media posting. Creating an integrated media plan and calendar is essential. Downloadable reports that enable you to capture viewer information. e-newsletters. Targeted text messaging. Both digital and conventional advertising.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Convince & Convert

JULY 6, 2010

There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. Don’t be Shy. If a company is “doing good,” don’t be shy about talking about it.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

APRIL 15, 2010

link] [link] Six Cent Press Inc RT @EricBuchegger: Good insights on content marketin. Are you taking charge in writing blogs, taking photos, creating videos for your brand? Are you taking charge in writing blogs, taking photos, creating videos for your brand?

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Industrial Marketing Today

OCTOBER 26, 2009

Low conversion rate — is the percent of site visitors who take a desired and measurable action. Drive traffic to these landing pages and your bounce rates will decline and conversion rate will climb. High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

AUGUST 26, 2010

Conversation Driver Analysis – Examination of words, phrases, themes Location Analysis – Where conversations about you are occurring in the “real&# world People Analysis – Who’s talking about you?

Social Media 120

Social Media Media Webinar Metrics Work Management 120

B2B Marketing Zone Posts

AUGUST 3, 2010

Why B2B social media is about making love, not war - B2B Marketing Online , July 28, 2010 Ever wondered why Facebook has a ‘like’ button, but not a ‘dislike’ button? Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy.

Ning 40

Ning Paid Content Facebook Sales Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Often they use these risks as excuses to stay out of social media and even to prohibit anyone in their company from being involved. 3 Cool Lead Conversion Testing Tools , October 19, 2010 Stop Guessing.Start Testing.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JUNE 30, 2010

[link] [link] waxgirl333 It still kills me that with all press on social media, email is still the leader by a mile. link] waxgirl333 It still kills me that with all press on social media, email is still the leader by a mile. Great post!! Great post!! Great post!! Great post!! Great post!!

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Hubspot

FEBRUARY 10, 2021

Here, we'll explore what a media kit is, and how it can help you increase brand awareness and, ultimately, sales. Media kits may live fully-online as responsive online press pages. Or, businesses may choose to make their press kits available as static, downloadable resources, like a presentation deck.

Media 95

Media Examples Press Case Study 95

Convince & Convert

APRIL 8, 2010

Many people leave their laptops at home on 1-2 day trips already and just bring BlackBerries or iPhones (especially the tradeshow crowd unless you are a member of the press or blogosphere, and unless you have to give a presentation). For a week-long trip, it might be the laptop.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

JULY 13, 2010

Would love to do it after work, but I'll be writing press releases until the wee hours. My best friend works at a big firm and she said it to me best once: “Well, I'd love to understand how to Facebook but my boss will kill me if she finds out I'm doing work that isn't billable to the client.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 21, 2010

Hooten 39 SOCIAL MEDIA TOOLS [link] [link] Heather Clemenceau RT @jaybaer: The 39 Social Media Tools I'll Use Today [link] [link] Muzahir Ahmad RT @bullseyevideo: The 39 Social Media Tools I'll Use Today [link] [link] Ellen Cagnassola “@jaybaer: The 39 Social Media Tools I'll Use Today [link] [link] Social Media Filter RT @jaybaer The 39 (..)

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Hooten 39 SOCIAL MEDIA TOOLS [link] [link] Heather Clemenceau RT @jaybaer: The 39 Social Media Tools I'll Use Today [link] [link] Muzahir Ahmad RT @bullseyevideo: The 39 Social Media Tools I'll Use Today [link] [link] Ellen Cagnassola “@jaybaer: The 39 Social Media Tools I'll Use Today [link] [link] Social Media Filter RT @jaybaer The 39 (..)

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 20, 2010

Try that with a press release… Nowhere to Run. It’s not about how many are following you as a brand because there are so many other sources of value by having a presence in social media. If nothing else, you’re part of the conversation. Some follow brands just for deals and specials, others for conversation.

Twitter 148

Twitter CRM Business Paid Search Agency 148