Writing on the Web

NOVEMBER 9, 2010

The Senior Brain: How to Market to Oldies but Goodies… 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing. 10 Conversion Tips from Brain Science. There are even Razer fan sites built by evangelists, and many tattoo the company logo, a three-headed snake, on their bodies.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

JULY 13, 2010

Be friendly, conversational, build relationships with readers. I explore more about this in my free online e-book Content Marketing for Online Profits.). Top 3 Content Marketing Challenges: Survey Results. Content Marketing Results: Landing Pages Rule. Online Marketing: What’s Your Biggest Challenge?

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

JULY 12, 2010

I’m repeating myself because it’s so crucial to your online marketing efforts. There shouldn’t be any attempt to disguise it as a blog conversation, although you certainly want to talk informally and authentically in your content. Designed to persuade a defined group of readers. To take one specific action.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

SEPTEMBER 2, 2010

And blog writing is very much like having a conversation with an ideal client. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web. Content Marketing Ideas: Rethinking Blogging. 3 Biggest Challenges for Online Content Marketing?

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Webbiquity

APRIL 20, 2010

How has email marketing changed in the last few years? What tactics should email marketers be using today to grow subscriber lists, maximize deliverability and generate click-throughs and conversions? How can email and social media marketing be combined to increase the effectiveness of both? Share this on del.icio.us.

Tactics 100

Tactics Email Marketing Marketing & Strategy Marketing Strategy 100

Writing on the Web

NOVEMBER 16, 2010

Content Marketing to a Caveman’s Brain. The Brain Science of Online Persuasion. The Senior Brain: How to Market to Oldies but Goodies… 10 Conversion Tips from Brain Science. Your content must be zen-like clean: no clutter, not too many choices, no distractions. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

MARCH 17, 2011

A personal conversation solidifies trust in you. A phone conversation ensures they get the best use out of their purchase. A personal conversation will open the doors to other needs the client has but may not see. (I These conversations are so rich with the exchange of information. What do you think? Post on Google Buzz.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

JUNE 28, 2010

And the results speak for themselves in increased conversions, better results. Tags: Attracting Clients Content Marketing Online Marketing Pathway to Profits Teleclasses & Seminars blog formatting content marketing with blogs converting readers to clients sales pages Wordpress sales pages. Share this on Bebo.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

SEPTEMBER 7, 2010

While it may be a little challenging to have a full-fledged conversation, you can still interact and find out what their challenges are, participate in the conversation when they are looking for solutions and be a trusted advisor. Social Networking Online: How to find out what you need to know. Blog this on Blogger.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

JULY 5, 2010

Then along came the Internet, blogs, Twitter and Facebook: Overnight, it seems, our online social lives and writing was pulled back into conversational mode. You might even start to write with a conversational rhythm. You’ll also need to apply what works in conversation to your writing.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

OCTOBER 13, 2010

How will you apply it to your content marketing? Related posts: Neuromarketing: This is your brain on advertising… Emotional Attention + Memory = Content Marketing. Content Marketing to a Caveman’s Brain. 10 Conversion Tips from Brain Science. The Brain Science of Online Persuasion. Makes sense to me.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

JUNE 15, 2010

Tags: Attracting Clients Content Marketing Online Marketing Social Media Stuff blog marketing blog traffic business blogging content marketing with blogs social media marketing.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

OCTOBER 7, 2010

Related posts: Neuromarketing: This is your brain on advertising… The Brain Science of Online Persuasion. 10 Conversion Tips from Brain Science. Online Persuasion: Seeing Through the Eyes of Your Customers. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Webbiquity

JUNE 25, 2010

A well-planned sales conversation can help even sophisticated buyers make smarter decisions. Too often the first conversations go awry when they don’t need to. The best kept secret in leading successful sales conversations. There is Nothing Wrong with Selling. And, you can be effective without sounding like a used car salesman.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. A free service for setting up, promoting and hosting Twitter chats. Social and Alternative Search Engines.

Social Media 100

Social Media Tools Buzz Media 100

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. You can’t afford not to be part of that conversation. Start by listening to the conversations already happening, using a social media monitoring tool like Radian6 or Techrigy SM2. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

It is important to set a tone for the conversations that will take place. Working with Top Rank Online Marketing , we developed a “Blogging 101” slide presentation for the first of our social media workshops. Engaging in Facebook and Twitter conversations.

Marketo 48

Marketo Digg Training Social Media 48

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Webbiquity

FEBRUARY 16, 2011

For anyone seeking to expand their professional network online, market to professionals, get advice from peers on business products and services, find a job, or hire the right candidate, LinkedIn has become an indispensable tool. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Share this on Bebo. Post on Google Buzz.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

FEBRUARY 1, 2010

When Social Media & PR Matters More Than SEO by Small Business Search Marketing. Free Social Media Marketing Checklist by NikkiPilkington.com. 16 Rules For Social Media Optimization Revisited by TopRank Online Marketing Blog. Matt McGee. Nikki Pilkington. Adam Singer. Tamsen McMahon. Jeff Bullas. Stephen Debruyn.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Hubspot

OCTOBER 19, 2010

Find relevant conversations that are happening on blogs, in social media, etc. and add something to the conversation. Connect with people in your industry and build online relationships. Check out Duct Tape Marketing’s 7 Ways to Acquire the Right Kinds of Links to Your Site. Create good link bait.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Online Marketing Institute

OCTOBER 29, 2010

“In B2C, there are a lot of tools that measure the conversation,&# she said. “How many conversations, what was the reach of my campaign? While today it may be about the social tools we use to spread our message, tomorrow it will be about the platforms utilized to engage in constructive and effective conversations.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Learn more. Be a resource.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JULY 13, 2011

"The most successful B2B pages often combine demonstrations of expertise with humor and personality, sounding more like a real conversation than stilted marketing and sales speak." - Karlie Justus, Social Media B2B. Offer Variety. Mix it up a little between videos, photos, questions, information, etc. Don’t have your own videos?

Facebook 28

Facebook Tips Planning Work Management 28

Hubspot

JULY 23, 2010

At the same time, don’t eliminate good conversations even if they are potentially controversial. If so then include Reddit and Digg. View more documents from HubSpot Internet Marketing. Rebecca Churt is a member of the Inbound Marketing Consultant team at HubSpot. Free Download: 2010 Online Marketing Blueprint.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. In another post, Chris provides detailed instructions on how to add friends in Google social bookmarking. Social Tagging.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

JANUARY 23, 2009

Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. tags: Andrew B.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

DECEMBER 23, 2010

The notification that you’ve been tagged in a post, image or video is a fun surprise and makes your customers feel like you’re thinking about them even when they’re not actively engaging in your conversations at the time.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Writing on the Web

SEPTEMBER 13, 2010

Online Persuasion: Creating Desire. 3 Biggest Challenges for Online Content Marketing? Can you think of other ways to connect and engage with readers, build trust, and gain their participation in your offers? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Tips 100

Tips Conversion Trigger Marketing Digg 100

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. So, giving you all the cred., I’ve forwarded your blog to him.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

Your customers and prospects are talking about you online. Your company needs to be part of that conversation. Online is where many people do their talking, so that’s where you need to be. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

JANUARY 10, 2010

Is Your Online Marketing Strategy All Tweet and No Meat? Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153