Optinmonster

JANUARY 15, 2024

Figuring out how to improve free trials is one of the big issues in SaaS marketing. The average SaaS conversion rate for optin free trials is 18.20%. The average conversion rate for an optout free trial is 48.80%. The average free trial conversion rate for B2C is higher than for B2B. You’re not alone.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Hubspot

JULY 17, 2017

“10 Companies That Don’t Do Marketing!” And as marketers, we love figuring out how to woo our audiences. The thing that sets the brands on this list apart is simply how they allocate their marketing dollars. So, here are 9 brands that don’t do traditional marketing and what you can learn from each of them.

Marketing Budget 78

Marketing Budget Word of Mouth Brand Identity Branding 78

Optinmonster

NOVEMBER 20, 2019

That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Before we get into the highest-performing subject lines, let’s take a look at the importance of subject lines to your email marketing strategy. That’s a little offensive for any marketer.

Open Rate 70

Open Rate Statistics CAN-SPAM Click Rate 70

Convert

JANUARY 16, 2023

Olipop ’s success from direct response influencer marketing leads audiences to a website that is primed to sell. But let’s not forget about the new trend in direct response marketing — livestreams aka the new infomercial. Gerrid Smith , Chief Marketing Officer, Joy Organics. The Role of Direct Response Copy in DTC Selling.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Optinmonster

NOVEMBER 9, 2021

You can also take a look at Medstar Media, which saw their conversion rates increase by 500% when they started showing visitors lightbox popups when leaving a site. Statistics show exit messages have higher conversion rates than other kinds of popups. They doubled their sales conversion rate using exit popups.

Examples 131

Examples Top of Funnel Eye-Tracking Intent 131

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

Salesforce Marketing Cloud

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Paid Content 115

Paid Content Top of Funnel Campaigns Paid Search Agency 115

Optinmonster

MARCH 11, 2024

Adding social proof to your marketing campaigns can help you establish trust among your potential customers and increase sales. Testimonials can increase conversions on sales pages by 34%. All these stats show that social proof is a must-have factor in your marketing strategy to help you position your business as a trustworthy brand.

Tools 65

Tools Work Management Marketing Management Best Practices 65

Unbounce

JUNE 8, 2020

We’ve already talked about how targeted landing pages are the best place to send people who click through your marketing emails , social posts, and ads. You already know that email marketing is one of the best ways to grow your audience, promote relevant offers, and turn subscribers into software signups and product sales.

Sales Qualified Leads 139

Sales Qualified Leads eCommerce Lead Scoring Lead Ranking 139

Optinmonster

SEPTEMBER 5, 2022

As your email list grows, so will your conversion rates and revenue! Where to Promote Optins. This is why email marketing often has the highest ROI of all digital marketing strategies. If you combine exclusive access with limited stock, you can generate even more urgency to buy quickly. What Is An Optin?

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

Single Grain

NOVEMBER 16, 2022

Here are some tried and true holiday marketing campaign ideas along with friendly reminders for making sure your store has as much success this holiday season as possible. Get My Free Marketing Plan . Set Up all Your Holiday Marketing Automations. 1) Email Marketing Automation. 1) Email Marketing Automation.

Campaigns 52

Campaigns Marketing Automation Services SMS Planning 52

Unbounce

FEBRUARY 11, 2019

Here’s our starting principle: A polished, professional landing page can improve your conversion rates. And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart? The example, for instance, promotes in-home eyelash extensions in clever ways. Industry: Beauty.

Landing Pages 145

Landing Pages Examples Paid Content Best Practices 145

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. It’s a marketer’s job to make sure you’re not disappointed. What you need is a landing page strategy. Customizing Your Pages By Audience.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Scoop.it

APRIL 14, 2022

In other words, high-converting newsletters can be an integral part of a successful marketing strategy. The most common reason brands use newsletter marketing is to gently push readers toward conversion. Vary Educational vs. Promotional Content. Image Source ). How To Write a Newsletter. I lost ten pounds in two weeks.

Newsletter 52

Newsletter Design Practices Top of Funnel 52

Unbounce

JUNE 12, 2023

The bounce rate for mobile visitors gets crazy high after loading for just a few seconds —so any poorly-optimized images or videos on your page could be slashing your conversion rates. Bonus: Western Rise uses a popup on the linked store page to promote a giveaway contest and capture leads. Keep things light.

Landing Pages 52

Landing Pages Examples Mobile Marketing Lead Ranking 52

Optinmonster

NOVEMBER 15, 2022

Lead magnets are the cornerstone to improving your conversion rates. This makes lead magnets one of the most important parts of your content marketing strategy. Lead magnets can take many forms, but they usually have the following characteristics: Promotes your business (generates leads). Free to deliver (no cost).

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

SnapApp

AUGUST 1, 2017

Savvy marketers use demand gen to skip the growing pains. . Many marketers get overwhelmed, and end up deferring to an unstructured spray-and-pray approach. . . Marketing teams have gotten more complicated in recent years. With new technologies hitting the market, new roles are emerging. But where do you start? .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Unbounce

FEBRUARY 19, 2019

Has your page got all the elements you need to drive conversions? The Unbounce Landing Page Analyzer grades your page on nine performance metrics and calls out opportunities to increase your conversion rate. They’re also all converting at a rate of at least 30%. Industry: Social Media / Conversion Rate: 46.94%.

Landing Pages 145

Landing Pages Paid Search Agency Click Rate Conversion Rate 145

Convert

OCTOBER 25, 2022

This section presents the key principles of conversion rate optimization , covering the fundamentals of the practice, such as. For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Belkins

JANUARY 31, 2021

Email Marketing for Potent Business-to-Business Lead Generation Communicating with your prospects via newsletters is still a great way to establish a more profound connection, which usually results in better sales. Thus, put them through a thorough check to maintain high delivery rates.

Lead Generation 100

Lead Generation Conversion Webinar Metrics Marketing Automation Services 100

Unbounce

NOVEMBER 7, 2019

Why Not Just Use Product Pages for Your Ecommerce Campaigns and Promotions? It’s a great example of how ecommerce marketers can break the mold of “traditional” product landing pages to show customers the details they actually want to see. Pairing ads with product pages can lead to some pretty underwhelming results. Very smart!

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145

ConvertKit

DECEMBER 31, 2019

Have you ever wondered why you’re not getting the kind of conversion rates other bloggers claim to have on their landing pages? Appeals to emotion and creates a sense of urgency. A large segment of her audience is comprised of bloggers that want to earn an online income from affiliate marketing. Michelle Schroeder.

Landing Pages 107

Landing Pages Blogger Examples Digital Asset Management 107

Online Marketing Institute

DECEMBER 11, 2012

Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Subscribe to the Unbounce Conversion Newsletter. -->. Conversion. Content Marketing. Email Marketing. Are you providing a sample (preview of first chapter etc.) Landing Pages. A/B Testing.

Landing Pages 40

Landing Pages Lead Scoring Lead Ranking Co-Registration 40