Webbiquity

article thumbnail

Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

article thumbnail

How to Maximize ROI from Your Event Marketing Content

Webbiquity

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. How to Maximize Event Marketing Content ROI. Here’s how.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

According to Facebook, these are the things they are not accepted on their platform: Nudity or other sexually suggestive content. Content that contains self-harm or excessive violence. YouTube Rules. YouTube has a lot of community guidelines. Did you know the minimum age for a person to use YouTube is 13?

article thumbnail

Three Reasons We Can’t Disconnect from Social Media

Webbiquity

Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information. So, a brand’s content likely doesn’t belong on all platforms, nor should it be the same across all.

article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity

For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube. Brands can use platforms like TikTok , YouTube, and Instagram to become influencers by promoting their brand story in images, text, video posts, and even live streams.

article thumbnail

Five Secrets of Engaging Video Content

Webbiquity

As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. Guest post by David Gutierrez. You need to tell a story. Make use of the web generation.

article thumbnail

The 10 Best Webinar and Webcasting Tools

Webbiquity

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip.

Webcast 363