The Point

JULY 13, 2012

In my last post , I talked about creative campaign ideas for when you have no content to offer. Or can you get away with a link to content, perhaps content that’s not even your own? Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Campaigns 100

The Point

JUNE 24, 2010

How do you tweet about the content multiple times without seeming repetitive? Factoids are brief glimpses into the content on offer. They can be excerpts, but they also stand alone as facts or tips or news or opinion in their own right, even outside the context of the content as a whole. So you just launched a new white paper.

Landing Pages 100

Landing Pages Paper Demand Generation Comparison 100

The Point

SEPTEMBER 19, 2018

Think social media management, content management, marketing automation, reporting and analytics. And yet, in the Twitter era, good business writing is a skill both in high demand and short supply. You don’t have to be a programmer or even a techie. At bare minimum, you’ll be a better marketer for learning why customers buy.

Demand Generation Agencies 165

Demand Generation Agencies Paid Search Agency Advertising Agencies Work Management 165

The Point

NOVEMBER 20, 2015

content-driven – so that it drives engagement and dialogue, vs. a program that attempts to sell a solution or drive meetings exclusively, and finally. • Identifying and/or developing a critical mass of relevant offer content to support the campaign, content that is specific and relevant to target roles, for example: – Power User.

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing & Strategy 100

The Point

MARCH 29, 2012

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. Offer downloadable content. You can also be notified of new posts by following us on LinkedIn or Facebook.”.

RSS 100

RSS Paper Case Study Case Studies 100

The Point

SEPTEMBER 23, 2015

And no, #1 is not “write better content” (because you already knew that.). The best way to convert organic blog visitors to subscribers is to write great content. That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard.

Business Blogging 100

Business Blogging Lead Ranking Lead Scoring Generation 100

The Point

DECEMBER 14, 2010

Steve and I share insights and opinions on how B2B marketers can develop, source, and leverage content to generate and nurture leads more effectively. the type of content that’s working best to generate quality leads. * the first question to ask when deciding which content to use for lead gen. *

Lead Generation 100

Lead Generation Generation Leads Lead 100

The Point

JULY 12, 2013

Sell the content, not the company. Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. In this example, the entire header is one image, so none of the copy will be visible to most recipients.

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

The Point

DECEMBER 6, 2010

Instead, write the title with Google in mind – that is, imagine that the person is seeing no more than a search result, with no other context – not who you are as the author, what your blog is about, or the content of the actual post. Would that person be motivated to read more? If not, you still have work to do.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

FEBRUARY 8, 2011

Forego standard, out-of-the-box sidebar widgets like tag clouds and “categories” in favor of content that actually gets people to engage with your company – for example, links to gated content like white papers and archived webinars, labeled as “additional resources.”.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

The Point

JUNE 20, 2011

Content Excerpts – excerpt content from a white paper, article or Webinar and post it to the blog. Title your post with search results and Twitter in mind (i.e. question you’ve heard from a customer or potential customer, or a question you see online (good online sources for questions are LinkedIn , Focus.com , and Quora.)

Webcast 100

Webcast Opinions Thought Leadership Paper 100

The Point

APRIL 30, 2013

Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. Call it content marketing. Call it lead nurturing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

The Point

NOVEMBER 28, 2011

They commit the publisher to a critical mass of content on an overly aggressive schedule, content that in turn depends on multiple contributors who never seem to share your same sense of urgency. Working with a specific target audience and goal helps to focus the content in a way that will resonate with the intended readers.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

NOVEMBER 16, 2011

I marvel at the sheer number of corporate blogs, some of them with a wealth of great content, that nonetheless make it virtually impossible to engage with that company. Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook? Calls to action need to appear in content. promotional).

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

The Point

OCTOBER 14, 2010

Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Creating a content map that categorizes your content by buying stage and buying persona can help identify gaps in your content portfolio. Think you have enough content?

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

APRIL 21, 2010

After consulting with the client on the blog’s objectives, content strategy, and target audience, Spear redesigned the blog from the ground up, and re-launched it as “ The Daily Practice.”. So far, this feature is amongst the most-read content on the blog.). The results have been startling.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

The Point

SEPTEMBER 6, 2011

Typical of many companies, iDirect was emailing the database regularly, but the program was largely tactical and email content tended to company-centric news like press releases and product announcements. Critically, the agency recommended archiving all newsletter content in a blog format, hosted in WordPress.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

OCTOBER 8, 2009

use targeted, insightful content to attract and engage with qualified prospects. For those companies just dipping their toes in the social media waters, my advice is to look at blogs, Twitter , Facebook et al not just as PR tools, but as a key part of their overall demand generation and lead management strategy.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

The Point

AUGUST 6, 2012

This means you need to encourage and motivate people, in more overt ways, to share your content. • Add a pop-up window on thank you pages, blogs, Webinar confirmation pages, or content like white papers that asks the viewer to share content. • The hottest new form of graphical social media content is memes. Surprising?

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100