Paul Gillin

JANUARY 16, 2014

I often use Constant Contact’s Twitter and Facebook profiles as models for other B2B companies to follow. About 90% of the content the company posts in social networks is intended to help customers succeed in small business marketing. That’s the secret of content marketing, however you define it.

Small Business Marketing 50

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 50

Paul Gillin

AUGUST 9, 2012

Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. Order From Chaos.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

NOVEMBER 8, 2010

You can even create collages like the one I use for my Twitter page background. Tweetdeck for Twitter is one. You can also take a snapshot (essentially a cached image) of a page, which is useful for content that goes behind firewalls after a few days. Its “I Feel Lucky” option instantly fixes lighting and contrast problems.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. That’s an instinctive self-protection reflex.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

OCTOBER 11, 2012

Only people can post content. Don’t Copy From Twitter. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. It’s easy to measure the response to content you post. Do you agree?”. Make it Personal. Use Trackable Links. URL shortening services like Bit.ly

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JUNE 4, 2010

Media isn’t content. Newspapers traditionally provided a curated mix of content reflecting a professionally derived combination of what we wanted to know and what we needed to know. That’s unsettling, because Facebook is to the social Web what Google is to the Web. Media is frequently mis-characterized as publishing.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

AUGUST 26, 2011

Gregg Weiss ( @greggweiss ) of New York Life says the company’s social media content strategy is driven by constantly asking, “What can we do that isn’t about life insurance?” The goal was to get people talking about financial stability and have a chance to win the popular board game; Hosted a Twitter chat about Halloween safety.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JULY 29, 2013

Twitter is recording about 10 tweets per minute mentioning the author’s name. Critics Ignore Content of Book about Jesus, Attack Author for Being a Muslim. As of this moment, his book is the top seller on Amazon. Fox News Anchor Totally Outmatched By Religious Scholar Defending His Book On Jesus.

Television marketing 50

Television marketing Public Relations Amazon Youtube 50

Paul Gillin

JANUARY 24, 2013

Paul Gillin is a writer, speaker and online marketing consultant who specializes in helping businesses use content to reach customers. Twitter: @pgillin. Attack of the Customers is available through major online retail outlets and in Amazon Kindle format. Learn more at AttackOfTheCustomers.com. About The Authors. 508-656-0734.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JANUARY 25, 2012

Facebook automatically offers members the opportunity to share a Like, but the real creativity comes when you can convince people to share some kind of unique content or offer you provide. Intel’s Facebook welcome page features product promotions, a gateway to its international pages, jobs, discounts and even a Twitter feed.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

NOVEMBER 24, 2010

Twitter, social networking sites). Your participation in any video related to Oracle’s business, products, employees, customers, partners, or competitors; whether you create a video to post or link to on your blog, you contribute content for a video, or you appear in a video created either by another Oracle employee or by a third party.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

Twitter, social networking sites). Your participation in any video related to Oracle’s business, products, employees, customers, partners, or competitors; whether you create a video to post or link to on your blog, you contribute content for a video, or you appear in a video created either by another Oracle employee or by a third party.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

DECEMBER 1, 2010

and Twitter. Johnson proposed an idea he called “Web redundancy:” Every digital content asset should have a corresponding linkable version. and Twitter. Johnson proposed an idea he called “Web redundancy:” Every digital content asset should have a corresponding linkable version. I had a chance to attend the recent Web 2.0

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

APRIL 13, 2011

Create a Twitter hashtag and promote it to your colleagues and registrants. Schedule Twitter promotions to go out at different times of the day, including on weekends. Ask registrants for a Twitter address and then follow them on Twitter. Limit Twitter messages to 120 characters to allow for retweeting.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 24, 2010

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. Premium services like Webtrends build in sophisticated behavioral and sentiment analysis and can track offsite activity such as a prospect’s comments on Twitter or use of a mobile application.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

AUGUST 6, 2012

Here’s how it might work: A user could search Twitter for people who have engaged directly with a brand more than twice over the last month, have mentioned the brand more than five times and have more than a specified number of followers. But YouTube, Tumblr, WordPress and many other sources are pumped through its firehose.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

JANUARY 24, 2013

Stand Out builds on the premise that a great online presence is a function of distinctive content delivered through multiple channels with the assumption that interactions with constituents are part of the process. This is what I call really actionable information. It will immediately change some of your tactics – and for the better.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. Two of the four finalists had hired professional journalists to oversee content. 27 of the PDF). Publishers?

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

MARCH 22, 2016

The company decided to show off its social media savvy by analyzing the Facebook, Instagram and Twitter accounts of each March Madness team to see how they did with social media engagement. Twitter: 0.02%. Twitter: 0.3%. They researched average engagement rates across each social platform. Instagram: 2.261%. Instagram: 6.2%.

Social Media 50

Social Media Media Social Marketing Click Rate 50

Paul Gillin

JANUARY 16, 2012

“Do you ever wonder who are the most active members of your communities or what content is most popular? The demo also shows integration with back-end content management systems so that community managers can share content such as PDFs and Word docs from within the Enterprise Content Manger directly with the community.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

FEBRUARY 16, 2012

A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. I attended a nearby Social Media Breakfast on the subject of content marketing, featuring several respected speakers. BrianBab21 “Content mktg is soft sell.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

DECEMBER 16, 2010

Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. We used cell phones primarily for voice calls and content management systems less functional than WordPress cost a half million dollars.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

FEBRUARY 15, 2014

Three years ago I routinely advised clients to spread their content around liberally through multiple channels as a way to reach the largest possible audience. I recommended setting up multiple Twitter accounts for different functions like customer service and marketing.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

JANUARY 4, 2012

In fact, one of her favorite measurement tools – the Grunig Relationship Survey - was invented in the days before blogs and Twitter, but is every bit as useful today as it was a decade ago. This time Paine has a major publisher at her back and the benefit of many new tools to tackle, including Twitter and Facebook.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

FEBRUARY 20, 2013

500 CEOs contribute to blog content. Also notable is the surge of interest in LinkedIn, which is being used by 81% of companies compared to 67% for Facebook and Twitter. The figure is a jump from the 37% of Inc. 500 companies that were blogging in 2011. Researchers Nora Ganim Barnes and Ava Lescault found that 63% of Inc.

Social Media 50

Social Media Studies Media Linkedin 50