Contently

MARCH 9, 2020

Last week, I explored the first of the four elements of great storytelling: relatability. ” In my content strategy work with brands, many conversations start out with the well-intentioned desire to copy brands they admire. .” Unfortunately, it often doesn’t make for very good content or storytelling.

Storytelling 158

Storytelling Cable Class Viral Marketing 158

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Contents 1. Video Storytelling Tips 3.1 Focus on Big-Picture Themes 2. Show, Don’t Tell 3.5

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. Since 90% of the information we take into our brains is visual , it makes sense that these are among the best content types to deploy.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Contently

FEBRUARY 14, 2018

And that’s because they know that students who went to Stanford will share that video on Facebook, and the post will go viral among current students and alumni. This is an excerpt from The Storytelling Edge , the Amazon #1 New Release from Contently head of content strategy Joe Lazauskas and co-founder Shane Snow.

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Storytelling Viral Marketing Amazon Template 157

Marketing Insider Group

MARCH 16, 2023

The Content Marketer Sorting Hat — Which house are you? That’s why when we think about brands who embody the Gryffindor spirit, we think of serious content marketing trailblazers — ones whose daring content has made them well known by just about everyone. Let’s look at a few Gryffindor-esque content examples.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Walker Sands

OCTOBER 23, 2019

As a marketer, you know the power of generating good content. According to HubSpot , content marketing gets three times more leads than paid search advertising, which might be why 81% of B2B companies use a blog as a content marketing tactic. Find Inner Remarkability. Make People Feel Something. Highlight Practical Value.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

ClearVoice

FEBRUARY 2, 2024

Creativity has always been the starlet of content creation. The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning. Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Contently

MARCH 24, 2020

Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. The best content marketers do something different. Rowling, Hunter S.

Storytelling 154

Storytelling Barriers Class Paper 154

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Contents 1.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top content marketing trends to look out for this year. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Contently

APRIL 16, 2020

The content team has published a dozen pieces since mid-March, often breaking important news—like this story about how a GE Healthcare team was experimenting with 3D printing to boost ventilator production in Wisconsin, and this story about how AI-enhanced ultrasound was emerging as a key tool for doctors in Italy without access to CT scans.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

Webbiquity

AUGUST 20, 2019

Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content. One of the most common forms of visual content used by marketers are infographics. Guest post by Ronita Mohan.

Content Marketing 216

Content Marketing Content High Quality Lead Mobile Marketing 216

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content.

Social Media 90

Social Media Media Content Storytelling 90

Marketing Insider Group

JUNE 19, 2014

Images play an increasingly important role in today’s content marketing approach. According to research from Nielsen , there are 27 million pieces of content shared each day. The Power Of Visual Storytelling. It focuses on the impact of compelling imagery, and defines four principles of visual content.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

CoSchedule

JANUARY 27, 2023

table of contents] Get Your Social Media Bundle Now Plus, join our email list to stay up to date. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. If anything, staying true to your brand differentiates your social content and helps you stand out in the noise.

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns. Audio content.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Contently

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.” Creativity strikes back.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Marketing Insider Group

DECEMBER 17, 2019

Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! Use the power of storytelling to reach the people you’re ultimately marketing to. Harness the Power of Storytelling and Emotions. In Need of Inspiration for Your B2B Content Strategy?

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Tactics B2B Marketing Work Management Planning 271

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

DiscoverOrg

MARCH 15, 2017

We all should know by now the power of storytelling in business. In reading everything I can find about business storytelling – my two favorites being “Tell To Win” by Peter Guber and “Measures of Story” by K. Story is woven into the fabric of our lives, and we’re richer because of it. Of course they do, and then some.

Account Based Marketing 204

Account Based Marketing Video Marketing Storytelling Paid Search Agency 204

Content Standard

MAY 15, 2019

So it’s no wonder why we’re seeing more and more nonprofit content marketing examples across the land. Content plays a central role in retaining existing donors and growing a nonprofit’s primary revenue stream. Emotional Content That Galvanizes Its Audience.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

Bluetext

MARCH 19, 2024

From professional snapshots on LinkedIn to visually captivating content on Instagram, ensure consistency while adapting your narrative to suit the platform’s tone and audience expectations. Refresh these pages with engaging content, including product updates, industry insights, and thought leadership articles.

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Social Media Linkedin Thought Leadership Media 41

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Martech Advisor

JANUARY 3, 2020

The subtitle, How Great Entrepreneurs Build Their Business and Influence—And How You Can Too, gives us a sneak peek into the content of this book. Video still persists to be the king of content, which makes YouTube a critical channel for social media marketing. Tips on content writing with storytelling and emotion.

Social Media 135

Social Media Social Marketing Media Planning 135

Sage Marketing

DECEMBER 5, 2023

Keep it Real We are all tired of the same old self-promotional content. This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration: This post went viral since everyone who read it felt the kernel of truth it portrayed. Increase Linkedin Post Views Is your post going viral or is it toast?

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Sprout Social

NOVEMBER 2, 2021

As Reels became a fixture in our Instagram strategy , we decided reposting some of those videos was a low-lift way to test how TikTok can support our awareness efforts and determine which storytelling formats work best. We might want every video to go viral, but low performance can be equally telling. sproutsocial.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 117

Webbiquity

AUGUST 2, 2018

They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits.

Social Media 142

Social Media Media Marketing Management Allocation 142

Hubspot

MAY 29, 2020

Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know. Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. Yet, they won't do that if your content doesn't inspire them to.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

Social Media 104

Social Media Video Marketing Media Tips 104

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. The ‘Must-Have’ Growth Hacking Ingredients Content Growth hacking is about having great content. So, to grow quickly you constantly need to be adding lots of good content.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Sage Marketing

JANUARY 20, 2022

We are all tired of the same old self-promotional content. This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration: This post went viral since everyone who read it felt the kernel of truth it portrayed. Flex Your Storytelling Muscle . Is your post going viral or is it toast?

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98