Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read.

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Webbiquity

SEPTEMBER 8, 2020

In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. Storytelling is a powerful tool. The aim of storytelling is to establish a connection between a brand and it’s target customers.

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Ad Building Brand Identity Branding Tips 241

DivvyHQ

APRIL 28, 2022

To truly make an impact with your content and drive purchasing decisions, you have to infuse emotion. Study after study paints a clear picture that brand storytelling is the ideal method for doing this. So what are some of the best ways to incorporate more stories and emotion into your content? Here's some solid guidance.

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DivvyHQ

MARCH 7, 2023

Are you using storytelling in your marketing? Check out our latest article on the benefits of storytelling and how to develop a storytelling strategy that works for your brand. You should be!

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Storytelling Marketing & Strategy Marketing Strategy Branding 87

B2B Digital Marketer

AUGUST 3, 2023

Harnessing the Power of Emotion: Master the Art of Primal Storytelling for Enhanced Conversions Introduction Welcome to another episode of B2B Digital Marketer! In this episode, we delve into the fascinating world of primal storytelling and its immense power in connecting with prospects and customers. Our guest, Anthony L.

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ClearVoice

MARCH 29, 2022

While your business may not include magic carpets, iridescent dragons, or seven sprightly dwarves, the storytelling elements found in fictional tales are just as engaging and influential when incorporating storytelling in your business’ content marketing. What are the Elements of Great Storytelling in Content Marketing?

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Webbiquity

JANUARY 18, 2024

Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them. Try to answer questions such as which demographics have engaged most with your emails or what content has performed best.

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Trade Press Services Newsletter

MARCH 7, 2024

Making It Happen Our latest white paper offers tips for breaking into the publishing industry and becoming a published author. When they go the extra mile to collect and transform that content into a book, their leadership in their marketplace is affirmed through actionable advice.

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Paper Thought Leadership Planning Storytelling 311

Contently

DECEMBER 2, 2019

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. The post 7 Books That’ll Turn Your Marketing Team Into Better Storytellers appeared first on Contently.

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Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years.

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Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. This not only makes it easier to explain complex information, but also adds a touch of entertainment to the content. This storytelling approach helps people understand the product while making it interesting and memorable.

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Martech Advisor

MARCH 19, 2020

World Storytelling Day is on Friday, March 20, this year. While celebrating the art of storytelling, let's also explore how to use extended reality (XR) for storytelling in marketing to influence customers, create memorable experiences, and drive engagement. Storytelling offers a new closing technique. Let's find out.

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Storytelling Broadcasting Marketing Automation Services Search Marketing 126

DivvyHQ

AUGUST 17, 2020

The role of content marketing is to deliver value, not interrupt consumers with spam calls, junk mail, or even catchy ads. To stand out in your prospects’ crowded inbox, though, you may need to take a page out of Madison Avenue’s playbook.the page about visual storytelling. Let's take a closer look with some great examples.

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Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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Storytelling Content Marketing Planning SME 55

The Freeman Company

JULY 24, 2023

How brands can design an event experience with content that enhances engagement and deepens relationships.

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Heinz Marketing

JULY 23, 2022

The Power of Storytelling in B2B Marketing. In this article, Paul Cash and James Trezona explore how storytelling fits into B2B marketing and how leaders in this space might utilize its unique powers. Blanchard then offers some easy-to-implement tips on how to improve your own listening.

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Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. SPARK by ADP. Rosetta Stone.

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Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

JANUARY 4, 2023

The below three tips are a surefire way to integrate digital and offline marketing and ensure your 2023 is successful. Operational challenges often cause a lack of cohesion between marketing content across channels. Operations (the planning) – a well-defined content calendar & offer strategy: Agility: the buzzword of the decade.

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Contently

DECEMBER 20, 2017

Contently has a book coming out! And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” The crazy history of content, from the Renaissance to today.

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DivvyHQ

MARCH 17, 2020

When you create content for your audience, it should be engaging and relevant, not a commercial for your brand. Here's a quick guide on integrating more storytelling into your content marketing. No one can resist a great story.

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BenchmarkONE

APRIL 1, 2020

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. One last note about storytelling. The Muddle.

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Storytelling Business Urgency Marketing Differentiation 100

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Bad content isn’t going to propel a company forward. Most of it sucks.

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Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Contents 1. Video Storytelling Tips 3.1 Focus on Big-Picture Themes 2.

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Storytelling Video Marketing Top of Funnel Work Management 110

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS. Quick Takeaways.

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Marketing Insider Group

AUGUST 7, 2023

The best way to do this is through conversational content. Conversational content is more than just a marketing strategy. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. That’s exactly what conversational content is about.

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DivvyHQ

MARCH 17, 2020

When you create content for your audience, it should be engaging and relevant, not a commercial for your brand. Here's a quick guide on integrating more storytelling into your content marketing. No one can resist a great story.

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Storytelling Business Content Relevance 64

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

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Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. Where to find it: Google Search Console When to use it: Identify content and build approach.

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Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Heinz Marketing

JANUARY 6, 2018

Thanks for the tips, Scott Cohen. How to Increase Sales by Mastering the Art of Storytelling. How Content Marketing is Evolving Heading into 2018. Content marketing is changing constantly. How to Repurpose Blog Content Into Short-Form Social Media Updates. 11 Expert Tips to Make 2018 Your Most Productive Year Ever.

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Storytelling Tips B2B Trust Marketing 72

Trade Press Services Newsletter

APRIL 4, 2024

Tips for Success While it’s an exciting opportunity and can contribute to your reputation as a thought leader, being a podcast guest requires thorough preparation to ensure you provide value to both the host and the audience. To captivate and engage the audience, focus on storytelling. Preparation is key. Tell a story.

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Impressions Practices Best Practices Thought Leadership 297

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Read on for the Chief Content Officer magazine interview with the senior integrated marketing content manager at The Coca-Cola Company. Click To Tweet. Image source.

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Storytelling Advertising Agencies Paid Search Agency Work Management 111

Contently

MARCH 18, 2020

Freelancing is such an important part of Contently’s DNA. Before I joined Contently, I started as a freelance writer, as did our head of marketing Joe Lazauskas. To help them, we’ve decided to frontload our own freelance content budget right now for The Content Strategist. Reported features. What do we pay?

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Storytelling Content FAQ Ideal Customer Profiles 172

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. An engaged audience takes action, which can include clicking on a link or sharing content with a friend. If your audience doesn’t engage with your brand, it may be a sign that your content does not resonate with them.

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Webinar Metrics Tips Marketing AI Social Media 105

Convince & Convert

JULY 22, 2014

When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong. Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story. » Content Marketing'

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Storytelling Youtube Tactics Tips 167

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. By that measure, our webinar on the science of storytelling a few weeks ago was a big success. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag.

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Content B2B Thought Leadership Storytelling Newsletter 185

DivvyHQ

MARCH 17, 2020

When you create content for your audience, it should be engaging and relevant, not a commercial for your brand. Here's a quick guide on integrating more storytelling into your content marketing. No one can resist a great story.

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Storytelling Business Content Relevance 52

Integrated B2B

JANUARY 17, 2020

This is one of the reasons why the UNDP’s Sustainable Development Goal Accelerator programme hosted workshops with a storytelling track to help companies better communicate their sustainability stories. This is where the art and science of storytelling comes in. The significance of storytelling.

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Paid Search Agency Storytelling Companies Tips 96