PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

SocialPilot

FEBRUARY 26, 2024

Did you know that the LinkedIn algorithm determines what content appears on your feed ? The LinkedIn algorithm is a supersmart filter ensuring that only the most relevant, personalized, and interesting content reaches your feed. One thing that keeps us hooked to our social media feed for hours is how personalized it is.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Using hashtags on different social networks.

Effectiveness 116

Effectiveness Social Media Paid Search Agency Viral Marketing 116

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. The most successful brands are the ones who create a lot of video content. They get the reps in and make content all the time. Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements.

Social Media 107

Social Media Media Business Viral Marketing 107

Sprout Social

MAY 15, 2023

So let’s narrow down 13 of the top social listening tools that you should consider for your brand. While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. To get the most out of your social listening efforts, however, you need a tool that does it all.

Tools 106

Tools Brand Identity Branding Enterprise Management 106

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? First, the viral growth coefficient is so powerful right now. That’s cute.

B2B Marketing 340

B2B Marketing Practices B2B SMS 340

Sprout Social

JULY 12, 2022

Because the blue checkmark has become a staple for verified brands across social networks, consumers have started to associate it with authoritative and credible brands. Focus on content creation. The first thing you need to do is create content consistently. Create a viral video. Create great content.

Tips 97

Tips Viral Marketing Social Media Guidelines 97

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. In fact, social media is the second-most-common platform online video is produced for, behind company websites.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation?

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Sprout Social

FEBRUARY 6, 2023

Here are some of the common features of social media that brands leverage to engage with their audience. Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. And don’t forget about social listening.

Social Media 96

Social Media Features Media Curation 96

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. Our insights into TikTok's algorithm are informed by over 600 API connections, including our unique partnership with Reddit that lets us see what authentic user discussions there are saying about TikTok content and influencers.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Sprout Social

MAY 2, 2022

On that note, how do you get more people to discover your content in the first place? The TikTok algorithm is a system that makes content recommendations personalized for each user. Someone who watches a lot of beauty and makeup content will naturally see more recommendations for similar videos. Content created.

Keywords 119

Keywords Video Marketing Social Networks Social Media 119

Sprout Social

AUGUST 17, 2021

Need insight into an emerging trend? You just need social listening data. . Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds. Memecoins are cryptocurrencies that increase in value based on viral popularity. But are marketers buying in? .

Viral Marketing 114

Viral Marketing Network Marketing Fulfillment eCommerce 114

Onalytica B2B

NOVEMBER 15, 2018

May be very active on social networks that would be considered more personal e.g. Facebook and Instagram. • No social posts on topics that drive advocacy for the brand. • No social engagement with other employees. • Audience size: Up to 1,000 online (LinkedIn and Twitter combined). Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. ” It’s been catapulted from relative insignificance into social media stardom.

Social Media 206

Social Media Promotion Creativity Media 206

Circle Studio

MAY 26, 2022

Whatever the case, the changing landscape of social media is an opportunity for B2B firms and marketers. Taking advantage of trending social platforms to engage with your target audience can position you as a more forward-thinking and approachable company and help you reach more people. Provide Educational Content.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing & Strategy 78

Marketing Insider Group

MAY 28, 2015

A social network is often the beginning of the conversation and should extend into the entire brand experience. We built a real-time content desk. It’s a system that changes the way we build and disseminate branded content. An agency like Sparks & Honey can help you tap into significant cultural trends.

Top of Funnel 100

Top of Funnel Paid Search Agency Banner Ads Content 100

Sprout Social

OCTOBER 25, 2022

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. Share of voice compares your brand’s market share on social to its top competitors.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Adobe Experience Cloud Blog

APRIL 12, 2016

Let’s take a look at a few recent marketing campaigns that have gotten this down, offering valuable (or just purely entertaining) content for a small price the audience is happy to pay: 1. There’s a lot I don’t remember from my childhood, but one thing I do recall is the television programs on Cartoon Network. Powerpuff Yourself.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Stay on top of trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Key features.

Marketing Budget 109

Marketing Budget Budget Programs Enterprise Management Work Management 109

Parse.ly

MARCH 7, 2019

Which categories of content did the 2018 algorithm change affect the most? From 2017-2018, the overall change in traffic from Facebook to our network decreased by 28%. But that decrease wasn’t even across every category of content. Hm, hard to spot the trend here… but I’ll try. See all of our categories in Currents.

Product 107

Product Traffic Facebook Content 107

Optinmonster

DECEMBER 28, 2023

Social Media Marketing Over the past decade, social media networks have grown exponentially. billion active social media users. billion people used social networks. Today, social media is not just a fad but a viable digital marketing channel. Social is best for leveraging user-generated content.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

AUGUST 30, 2021

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. Social data can strengthen your campaign strategies.

Paid Content 138

Paid Content Social Media Campaigns Media 138

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. You can follow any responses to this entry through the RSS 2.0

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Sprout Social

JUNE 27, 2022

The impacts of TikTok can be felt all around us, from the fashion trends we’re talking about to the music we listen to. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. Keeping up with these social trends isn’t just a B2C priority.

B2B Marketing 132

B2B Marketing Branding Brand Identity B2B 132

Sprout Social

FEBRUARY 15, 2023

Some brands are leading the charge by creating initiatives and campaigns centered around content creation, storytelling and featuring Black talent. Nine Black creators were selected to amplify their content creation efforts by providing them with resources, tools, courses, and access to a network of executives to learn from.

Brand Identity 93

Brand Identity Branding Budget Programs Communities 93

Content Standard

SEPTEMBER 5, 2019

If you’ve noticed a sudden shift in the types of content appearing in your LinkedIn feed, it’s not a fluke. Now, instead of serving up only top-trending content first, LinkedIn is prioritizing relevant, industry-specific conversations, led by everyday people. So how does the new algorithm work, exactly?

Linkedin 95

Linkedin Viral Marketing Work Management Custom Publishing 95

Sprout Social

JANUARY 26, 2021

The social media do’s and don’ts for 2021. With social algorithms continuing to evolve over time, ditch the mentality that you need to constantly publish a high volume of content. Social algorithms prioritize relevance over quantity, so more posts don’t equate to more engagement. Don’t forget, it’s quality over quantity.

Social Media 142

Social Media Media Burn Rate Tagging 142

Sprout Social

MAY 18, 2022

This will help you build a valuable network. Content engagement rate. One of the ways to establish thought leadership is by sharing content that’s relevant to your audience. To know if your content is resonating with them, look at your engagement rate performance. Follower engagement rate. Click-through rate.

B2B Thought Leadership 135

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 135

Sprout Social

NOVEMBER 11, 2021

Social commerce. Drive more sales opportunities by extending your storefront into social networks with the collective power of social media and commerce. Q: How do you encourage your social media audience to shop directly from your social profiles? Q: How do you measure referral traffic from social media?

Digital Asset Management 116

Digital Asset Management Social Media Work Management Marketing Management 116

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Sprout Social

AUGUST 25, 2020

After all, Reddit is the epicenter of all things viral online. Not to mention that content originating from Reddit tends to score huge numbers on social media. In short, users publish content to Reddit in the form of links, photos or videos. If you’re curious about marketing on Reddit, we totally understand why.

Planning 130

Planning Paid Search Agency Advertising Agencies Communities 130

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. This could reflect greater attention to developing news and updates, as well as a desire for entertainment via viral Tweets and memes. Remember that Twitter’s use extends beyond breaking news and viral content.

Twitter 99

Twitter Best Practices A/B testing Social Media 99

seo.co

OCTOBER 4, 2022

The app features music, videos, and short clips from all around the world, but you can also use TikTok to start your own channel and share your content with users who want nothing more than to watch other people’s lives unfold on their screens. It’s important to remember that TikTok is a visual social media platform.

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Martech Advisor

MARCH 6, 2020

Today, family members are more likely to binge-watch alone, in separate rooms and on mobile devices, or snack short social media video clips on their smartphones while waiting for class to start or in line at Starbucks. The TikTok Viral. Learn More: Video Intelligence Trends 2020 & 2019 Year in Review. Content Creation.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71