Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. Not convinced? We have proof!

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Sprout Social

FEBRUARY 17, 2022

Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Businesses using email marketing: Building brand awareness. How email templates accelerate marketing efforts.

Template 130

Template Email Marketing Blast Campaigns Planning 130

Buffer

MAY 4, 2022

After all, you’re a small business owner, and probably not a trained writer. A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Why start a blog for your small business?

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. What Is Content Saturation?

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one.

Template 69

Template CMS Development Examples Marketing Proposals 69

Pam Didner

MARCH 17, 2021

However, it creates challenges for marketing, especially content creation and management. The biggest issue any content marketer encounters in supporting a growing global company is. If you want to drive conversions, you may need to create additional content that is more conversion-focused. You can’t have it all.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Optinmonster

MAY 2, 2024

According to Facebook, more than 1 billion messages are sent on the Messenger platform each month between people and businesses alone. That’s a lot of marketing messages between regular folks and businesses. This finding suggests that buyers like contacting and hearing from businesses through messaging platforms.

Facebook 75

Facebook Paid Search Agency Business Click Rate 75

Marketing Insider Group

MARCH 16, 2023

The Content Marketer Sorting Hat — Which house are you? That’s why when we think about brands who embody the Gryffindor spirit, we think of serious content marketing trailblazers — ones whose daring content has made them well known by just about everyone. Let’s look at a few Gryffindor-esque content examples.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Hubspot

MARCH 6, 2017

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. How do I get more traffic to my website? Email tool. Conversion tool.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Litmus

MAY 10, 2021

We even include a free template to help you evaluate vendors! It’s times like these that having a documented content strategy is extremely handy. Driving more organic traffic to your site. Converting traffic to leads. Getting more eyes on your content. Email templates and builder. No templates?

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Marketing 261

DECEMBER 3, 2020

We’ve prepared this step-by-step SaaS conversion funnel template for you to use when building out your first conversion funnel. Find the free template here. Therefore, every organization must be interested in how their content, branding, and other outreach efforts affect the bottom-line – revenue. Start Small.

Top of Funnel 71

Top of Funnel Template Optimization Conversion 71

Animalz blog

SEPTEMBER 14, 2023

Gareth Davies is the content lead at Parabol, an online Agile meeting tool. He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. What Is Content-Led Product?

Validation 99

Validation Top of Funnel Product Ad Building 99

Marketing Insider Group

JANUARY 25, 2022

Even seemingly small issues that occur during a launch can have big impacts. Attention to detail with thorough proofreading, testing, and review ensures small mistakes don’t have larger negative impacts. These questions and more can put you on the right path to launching a new site that jumpstarts your overall business performance.

Marketing Websites 257

Marketing Websites Industry CMS Lead Scoring Lead Ranking 257

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Online Marketing Tools for Small Businesses. Several of HubSpot's products start out free. Image Source.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Reach refers to the total number of users who visit a page.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Martech Advisor

NOVEMBER 14, 2019

Every November, National Entrepreneurs Day recognizes and celebrates the contribution of newly minted business owners. Read on for: Six tips for entrepreneurs and new business owners. If you are an entrepreneur or the owner of a small business/growing startup, this day celebrates your role and potential.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Webbiquity

NOVEMBER 23, 2020

With Black Friday and Cyber Monday 2020 upon us, this is an excellent time to take stock of your business software toolbox. Over three million customers manage their accounting, finances, payments, operations, and people with Sage Business Cloud. Have the tools in your marketing technology matrix kept up? Conversion Rate Optimization.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Anyword

JANUARY 21, 2022

??Strong content marketing is one of the most important assets any small business can have in this digital age. Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. What Is Content Marketing — and Why Do We Need It? But that’s not all.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Hubspot

MARCH 26, 2019

small businesses use YouTube to reach their audience. But in the latter half of the year, the team feared the major losses in traffic they could face if they didn't hop on board -- so they implemented a strategy that enabled them to grow YouTube subscribers by 25% in just two months. YouTube Description Templates.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. Engagement is only a small fraction of the whole picture. Referral traffic. Click through rate.

Social Media 134

Social Media Long Tail Marketing Media CTR 134

Valasys

AUGUST 1, 2023

Whether you are a start-up or a larger company, promoting your business profiles across multiple platforms is a must these days. Content Selection and Production It does not matter how many people work with you promoting a brand; it is important to properly divide tasks and responsibilities.

Planning 52

Planning Content Marketing Ideal Customer Profiles Content 52

Optinmonster

JULY 29, 2019

That’s why, in this article, we’re going to share all the info you need to figure out how much it costs to build a website for your small business or eCommerce site. Table of Contents. What’s the Cost of Building a Small Business Website? Website Builder (or Content Management System). Website Builder.

Small Business Marketing 57

Small Business Marketing Cost Marketing Websites eCommerce 57

Hubspot

DECEMBER 27, 2018

Infographics aren't just alive and well -- they remain a staple in many business's content strategies. And while there are a lot of them, marketers who spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences are still finding success among their audience.(And

Template 101

Template Banners Budget Programs Paid Search Agency 101

Unbounce

AUGUST 13, 2019

We marketers know that acquisition is a whole lot easier when you create compelling content that gets people interested in your product. Without the capacity to build landing pages and collect leads on your own, it can be a struggle to turn your hard-earned traffic into new subscriptions. We have a small creative team.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

nDash

MARCH 29, 2022

In this interview, we talk about finding motivation, identifying strategy, content trends, and Nicole’s new on-demand content strategy course. There was plenty of business, but I just wasn’t excited about anything. As a one-person agency, how do you see yourself supporting more businesses as you continue to grow?

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product.

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Hubspot

APRIL 2, 2018

These days, most businesses understand the basic concepts of SEO and why it's important. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Brandpoint

DECEMBER 27, 2018

One day, it’s traffic. While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. Automated emails.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Hubspot

JUNE 12, 2020

For businesses to grow in today's climate, marketers must think about their content and strategies on a global scale. So, how can marketers make sure their content is prepared for when new markets open? So, how can marketers make sure their content is prepared for when new markets open? Not so fast! Not so fast!

Content 101

Content FAQ Paid Search Agency Internet Marketing 101

Optinmonster

APRIL 5, 2021

This information allows you to create and present more personalized offers to a portion of your site’s traffic. In fact, there are several benefits for marketers and small business owners to use geolocation in their marketing strategy. That means you can use geolocation to drive revenue through both channels. OptinMonster.

Best Practices 82

Best Practices eCommerce Paid Search Agency Template 82

BenchmarkONE

AUGUST 13, 2020

With growth comes major advantages, which is why it is crucial to have a strong online presence, no matter what business you’re in. However, if you have a small business, you will initially face several problems. Let’s dive into four content marketing tips that will get you there. . Target the Right Audience.

Paid Content 66

Paid Content Marketing & Strategy Marketing Strategy Tips 66

Directive Agency

JULY 15, 2016

To save the day, we have created a list of 10+ actionable SEO traffic hacks to optimize your website for Google (if you’d rather hire us, click on the button below to get a free search assessment.). SEO Traffic Hack #1: Check the On-Page SEO of Core Pages in Your Menu. SEO Traffic Hack #3: Check These 45 Items.

Traffic 76

Traffic SEO Lead Scoring Lead Ranking 76

Optinmonster

AUGUST 24, 2023

Email marketing plays a crucial role in generating and nurturing leads for your business. With the right tools, you can reach a wider audience, retain existing customers, and find new business partners. OptinMonster OptinMonster is the best email marketing tool for effectively converting and monetizing your website traffic.

Email Marketing 56

Email Marketing Marketing Management Tools Conversion 56

SendX

JANUARY 8, 2020

Growing your business is hard. Irrespective of the size or stage of your business its success finally boils down to your understanding of various levers of growth & conversion. It really doesn't matter whether you are running an e-commerce shop or are a small real-estate company. A Word About Traffic.

Small Business Marketing 195

Small Business Marketing Paid Search Agency Planning Business 195