DemandBase

JULY 29, 2019

What is website personalization and why is it so important? Website Personalization is when a visitor receives a customized experience rather than a generic experience that isn’t tailored to them. Long gone are the days when website personalization was considered a nice-to-have. But it’s well worth it.).

Website Personalization 45

Website Personalization Account Based Marketing Marketing Websites Personalization 45

DemandBase

AUGUST 1, 2019

We’re continuing our journey with website personalization and talking about how you can make an impact for your customer immediately. What Can You Do for Website Personalization in An Hour? Now that you have some super-quick wins under your belt , let’s devote an hour or two to a few other personalization options.

Website Personalization 40

Website Personalization Peer-to-peer Merchandising Marketing Websites 40

Bound360

FEBRUARY 16, 2018

Welcome to our six-part series on building a successful website personalization strategy. In the last post, we discussed tactics, the final planning stage of your personalization strategy. In this post, we talk about the testing, measuring, and learning necessary to optimize a website personalization strategy.

Website Personalization 49

Website Personalization Personalization Marketing Websites Marketing & Strategy 49

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Content That's Relevant at the Right Time.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

6sense

DECEMBER 16, 2021

In a recent blog post , we covered the basics of account-based content personalization and explained why it’s so important. ( In this post, we’ll zoom in on one specific channel — your organization’s website — and reveal not just how to personalize it, but why you need it to drive revenue and improve the customer experience.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Envy

AUGUST 8, 2017

LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. Finally, marketers can see which professionals visit their websites, what content they engage with and which ads brings them there.

Demographics 81

Demographics Linkedin Segmentation Marketing Websites 81

Bound360

DECEMBER 4, 2017

On the B2B Growth Podcast, Amy talks about how her team understands content performance on their website. Amy’s team segments and serves content to their target audiences based on the industry. It was Get Smart Content at the time. Then, that’s how we started to bucket our personalization.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

Sana Commerce

FEBRUARY 21, 2023

Personalization can happen anywhere your customers engage with your brand, products or services, such as on your company website, landing pages, web store(s), emails, printed materials, social media channels, marketplaces, your delivery services, etc. There’s more to personalization than relevance and control, of course.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

Inbox Insight

OCTOBER 27, 2023

The strength of a buyer’s intent can be gauged through the types of content consumed. Engagement data Engagement data refers to the interaction of prospective buyers with specific pieces of content. Scaling relevant content creation Buyer intent data empowers your marketing teams to generate relevant content at scale.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Engagio

MARCH 29, 2021

Again if you’re like me, if the content on the landing page is compelling enough, there’s a good chance you’ll engage in even deeper content. (A Most likely, the type of marketing I will engage with the most is personalized — the kind that feels like it was written just to me, not to me and a thousand other people.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

ClearVoice

JULY 7, 2023

The Importance of Data and Analytics in the Buyer’s Journey Developing a content strategy to align with your buyer’s journey can help you collect valuable data about your website visitors. You can then use this data to better inform your buyer’s journey and further improve your content strategy.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Martech

NOVEMBER 28, 2023

Personalizing digital user experiences When Regpack, a versatile payment and registration solution for service industries, recognized the need to transcend generic marketing approaches, they collaborated with Webeo, specialists in B2B website personalization.

Marketing AI 99

Marketing AI Paid Search Agency Loyalty eCommerce 99

Metadata

AUGUST 6, 2023

Our web personalization product fits naturally into this DNA because it helps eliminate a ton of engineering work historically tied to website personalization. The best website personalization strategies start small and build based on insights. Start small I’m talking crawl, walk, run in its purest form.

Buy 52

Buy Personalization Paid Search Agency Allocation 52

FunnelEnvy

MARCH 4, 2024

With artificial intelligence (AI) generated content sending traditional SEO into a tailspin, converting traffic that does make it to the website is more important than ever to marketers. As this graphic shows, A/B testing is an effective tool to increase website and landing page performance. What is A/B Testing? Targeted ads.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Zoominfo

NOVEMBER 29, 2018

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Luckily, as technology advances, it’s easier for marketers to personalize their efforts. .

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

Martech

NOVEMBER 1, 2022

Page load times have the biggest impact on your website’s first impression. Focus on the customer experience and put your critical content and messaging above the fold. While this may seem like a somewhat innocuous side effect of website personalization, it can have lasting effects on your conversion rates.

Account Based Marketing 109

Account Based Marketing Impressions Click Rate Landing Pages 109

Biznology

OCTOBER 18, 2017

Here are a few tips for making it more effective–and making it work better with your website. Personalize. And while “Hi, Andrew” is better than “Hi, friend” (and certainly better than “Hi, [name]”) that kind of personalization is not going to increase relevance. Relevant content is what counts.

Email Marketing 123

Email Marketing Effectiveness Viral Marketing Mobile Marketing 123

Aberdeen

DECEMBER 27, 2019

Intent-Driven Content Creation. Your content should be based on cold, hard facts—not opinions. There’s no point wasting your marketing team’s time creating content that doesn’t work. Instead, you want content that addresses market pain points, discusses emerging technologies , and fits your client’s priorities.

Intent Data 84

Intent Data Paid Content Intent Top of Funnel 84

Terminus

DECEMBER 4, 2023

True personalization involves creating customized experiences based on an understanding of the prospect or customer’s unique preferences, behaviors and needs; ensuring a deeper and more meaningful connection that drives engagement or fosters loyalty. Personalized content , on the other hand, stands out.

B2B Marketing 29

B2B Marketing Personalization Marketing Management Marketing Automation Services 29

Convert

AUGUST 20, 2020

The market bombards your prospects with content and ads. One reason for poor engagement is delivering content that is drab. However, using insights from visitor behaviors can help you craft more engaging copy, content, and ads. Benefit #2: Higher CTR of Ads and Content. Step 2: Segmentation. Step 1: Gather Data.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

SmartBug Media

APRIL 17, 2020

The Retargeting add-on (included right out of the box in higher pricing tiers ) can help you remarket to your website visitors using Google and Facebook based on factors like industry, size, and interactions with your web campaigns. Website Personalization. Predictive Content. Other Marketo Add-Ons.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

SmartBug Media

JUNE 11, 2020

Custom content (videos, webinars, podcast). Custom content (videos, webinars, podcast). Website personalization. This approach focuses on net-new accounts that are still targeted with some level of personalization. Account-based content marketing. Understanding Account Segmentation. Direct mail.

Account Based Marketing 89

Account Based Marketing ABM Webinar Metrics Lead Ranking 89

ActiveDEMAND

NOVEMBER 7, 2016

It’s been quoted 60-percent of marketing entities admit they struggle to personalize content in real-time. Clearly there is confusion about how to implement – and improve – marketing personalization. There are many ways to improve personalization in your marketing and increase conversions. You sell birdseed.

Personalization 70

Personalization Marketing Automation Services Planning Demographics 70

Heinz Marketing

MAY 12, 2022

You can create abandonment workflows, provide customized experiences for ABM accounts, and even use AI to make your content conversational. I really liked their approach to the overall content experience and allowing the prospect to pick their journey. There really was a solution for everything. Hushly has a 4.8 They have a 4.7

Work Management 106

Work Management Marketing Management B2B Peer-to-peer 106

Lattice

JUNE 14, 2016

However, with the technologies available today, such as predictive analytics, website personalization and enhanced automation capabilities, it’s possible to create hyper-focused, personalized campaigns for thousands of accounts. Use integrations with marketing automation to feed pre-built segments into hyper-targeted campaigns.

Account Based Marketing 100

Account Based Marketing ABM Marketing Automation Analytics 100

DemandBase

SEPTEMBER 6, 2019

Your job is to create a higher brand value, fill the customer pipeline, micro-target high-value prospects, personalize messaging, and provide relevant content to deepen customer engagement. Let’s be real, your company’s website is your customer 1st point of contact and the most valuable tool for generating MQL’s and SQL’s.

Account Based Marketing 40

Account Based Marketing Top of Funnel B2B Thought Leadership ABM 40

Aberdeen

DECEMBER 27, 2019

Intent-Driven Content Creation. Your content should be based on cold, hard facts—not opinions. There’s no point wasting your marketing team’s time creating content that doesn’t work. Instead, you want content that addresses market pain points, discusses emerging technologies , and fits your client’s priorities.

Intent Data 52

Intent Data Paid Content Intent Top of Funnel 52

PathFactory

JULY 18, 2022

In this blog, we’ll look at why micro-personalization is important, how it’s different than traditional “personalization,” and when you can expect it to hit the B2B marketplace. Why you need to use b2b content personalization to micro-personalize your website. Doing it at scale is the challenge. “80%

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Martech Advisor

JANUARY 2, 2020

Yes — we’ve built better ‘looking’ websites, made them responsive, added exit intent pop-ups and other interactive call-to-actions, and added a blog when Google forced us to ‘generate content’ This article by Hubspot on the 20 years of website design will take you down memory lane.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

MarketMuse

MARCH 5, 2019

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

Profiling 40

Profiling Planning B2B Sales Paid Search Agency 40

MarketMuse

MARCH 5, 2019

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

Profiling 40

Profiling Planning Paid Search Agency B2B Sales 40

MarketMuse

MARCH 5, 2019

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

Profiling 40

Profiling Planning Paid Search Agency B2B Sales 40

MarketMuse

MARCH 5, 2019

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

Profiling 40

Profiling Planning B2B Sales Paid Search Agency 40

MarketMuse

MARCH 5, 2019

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

Profiling 40

Profiling Planning Paid Search Agency B2B Sales 40

MarketMuse

MARCH 5, 2019

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

Profiling 40

Profiling Planning Paid Search Agency B2B Sales 40

MarketMuse

MARCH 5, 2019

PAM DIDNER B2B and Tech Consultant and Author Global Content Marketing and Effective Sales Enablement LinkedIn Twitter Website Personal Blog I’ve been in the tech segment for 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Product Development, & Operations.

Profiling 40

Profiling Planning Paid Search Agency B2B Sales 40