6sense

DECEMBER 16, 2021

In a recent blog post , we covered the basics of account-based content personalization and explained why it’s so important. ( In this post, we’ll zoom in on one specific channel — your organization’s website — and reveal not just how to personalize it, but why you need it to drive revenue and improve the customer experience.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Engagio

MARCH 29, 2021

Again if you’re like me, if the content on the landing page is compelling enough, there’s a good chance you’ll engage in even deeper content. (A Most likely, the type of marketing I will engage with the most is personalized — the kind that feels like it was written just to me, not to me and a thousand other people.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent-based marketing? What is intent data? What are the benefits of intent-based marketing?

Intent 89

Intent Paid Search Agency Allocation Marketing Budget 89

Heinz Marketing

MAY 12, 2022

You can create abandonment workflows, provide customized experiences for ABM accounts, and even use AI to make your content conversational. I really liked their approach to the overall content experience and allowing the prospect to pick their journey. One thing that stood out to me was the different sources of intent data they use.

Work Management 107

Work Management Marketing Management B2B Peer-to-peer 107

Televerde

NOVEMBER 14, 2019

This type of personalization, which helped me discover shows like Shameless and Stranger Things , is something we’ve come to expect from modern-day tools and tech. This type of personalization improves the overall customer experience, and ultimately helps you accelerate sales and boost revenue. Show me the data! SDR signature).

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

Valasys

AUGUST 12, 2019

With ABM, marketers can manage who will see their marketing content. Gathering insights about the challenges being faced by the target accounts helps the ABM-ers to architect their content strategy towards optimal conversions. Market segmentation & targeting is one of the most important aspects of an Account-Based marketing plan.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Martech

MAY 30, 2023

How Domino’s dropped CPA by 65% with Twilio Segment Domino’s faced a challenge with customer data silos , preventing collaboration around the customer experience, which led to low return on ad spend (ROAS) due to generic/poorly targeted messaging. The first step was using UseProof, a tool for website personalization.

Cost per Acquisition 125

Cost per Acquisition Personalization ROAS Paid Search Agency 125

Zoominfo

OCTOBER 5, 2021

Website personalization works the same way. What is website personalization? Website personalization is the practice of delivering a customized digital experience to priority prospects and customers who visit your website. The difference between website personalization and ads?

Marketing Websites 130

Marketing Websites Personalization Ideal Customer Profiles Paid Search Agency 130

Heinz Marketing

AUGUST 5, 2021

Check out the previous quick start guide posts on content amplification and sales automation. Deliver relevant experiences with website personalization to increase engagement and interaction. Find expansion opportunities by monitoring intent and engagement by product line. Without further ado….

Account Based Marketing 120

Account Based Marketing ABM Marketing Automation Services De-duping 120

Heinz Marketing

FEBRUARY 8, 2021

That is a interconnected thing between your thought leadership, your go-to content, your go-to-market, and what the product ultimately delivers. You can’t be account-based when your systems aren’t, and so, you need something that brings all your data together from all your systems and touchpoints. Matt: Yep.

Account Based Marketing 114

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 114