How B2B Marketers Are Responding to Tough Market Conditions
Top Rank Marketing
AUGUST 16, 2023
Sales growth is down for B2B products. A Challenging Time for B2B Marketers While warnings of an economic downturn haven’t been realized to the fullest degree , it’s clear that external conditions are having an impact on B2B activity, especially in the volatile tech space. Ad spending is up. Meanwhile, purchase cycles are extending.
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