WriteSpark

SEPTEMBER 16, 2009

These guidelines present a reminder to all marketers, in the United States and elsewhere, about reviewing your practices and disclosures for using case studies, customer quotes, excerpts from analyst reports, and other content that could be considered a testimonial for your product or company. Read the FTC guidelines.

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120

ClearVoice

JULY 16, 2019

Part of what many marketers want from content creators is an instant ramp-up of ideas and different windows into the subject matter. It’s also why so many brands and agencies ask for potential new employees or contractors to present a strategy or even produce sample work as part of the application process.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

Hubspot

APRIL 5, 2018

Don Beehler , Principal at ABC&D Communications , advises business owners on how to craft a PR strategy to drive new business. Identifying the right PR tools to accelerate the process is very vital. Good examples are Help A Reporter Out(HARO), RadioGuestList.com, BloggerLinkUp.com and Google Alerts" ( Click to Tweet ).

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Work Management 76

Content Standard

MAY 18, 2018

But it’s also strange to realize that many elements that underpin these platforms—the importance of word of mouth, the power of influencer marketing—are actually quite old. But what does this mean for content marketers? A Healthy Formula for Content-Driven Influence. Image attribution: Raw Pixel. Absolutely not.

Advertisements 63

Advertisements Advertising Paid Search Agency Opinions 63

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Here’s how it works: 1.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Adobe Experience Cloud Blog

JULY 24, 2014

The New Rules of Marketing and PR. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Content Rules. Epic Content Marketing. Highly Recommended.

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. And, you need to start unifying your content strategy across all channels. When I personally want to engage with a company/professional, I typically follow on Twitter, sometimes Facebook at a later date (if I love their content), then ultimately email updates if available. Very, very few.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. Thanks for bringing it to CA conference! link] Jose Huitron Jay, thanks for sharing these outstanding keys.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Heinz Marketing

AUGUST 5, 2019

We are calling this one “ The State of B2B Content: What’s Working, Failing & What’s Next “ We were honored to partner with PAN Communications on their well known and regarded annual Content Fitness Report. Get the free 2019 content Fitness Report HERE. Read more about Mark here. Mark: Hey.

Top of Funnel 63

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 63

Biznology

JANUARY 6, 2014

Do I really have to write unique content? I imagine this is what duplicate content on the web is like for search engines like Google and Bing. Likewise, you should want to present the best content possible for your users to buy from you. As an example, Google doesn’t understand content within a video.

SEO 80

SEO Marketing & Strategy Lead Scoring Lead Ranking 80

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

AUGUST 2, 2010

If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space.

Social Media 100

Social Media Social Marketing Planning Media 100

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Certainly, there is a benefit to creating content on a daily basis. But remember, every successful content creator starts the same way – with no audience, and a blinking cursor.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

AUGUST 24, 2010

“ Your Content Stinks! Drive Results with Content Marketing &# can be voted for here. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. Amber presented a smashing summary at the recent SocialFresh Charlotte. Im Jay Baer.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Communicate with Content After strategic thinking, the key to social media success is content creation. I’d be happy to share my slide presentation with you, too). I wasn’t talking to you.) (If

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media. Smart, optimized content.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 20, 2010

In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. Easy – you listen!

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Brandpoint

OCTOBER 18, 2023

In the realm of content promotion, media placements are the key to reaching your target audience effectively. Two highly effective strategies for achieving this are native ads and sponsored content. Knowing your audience is crucial for crafting content that resonates with them. Source] Choose the right content format.

PR 62

PR Media Word of Mouth Transparency 62

Convert

JANUARY 16, 2023

The tips presented are actionable, educational and inspirational. Gosia Hytry , Head of Content, Spacelift. Instead, identify copywriters who can research, gain inspiration from winning campaigns, and craft compelling content that will establish your brand’s identity and build trust. Word of Mouth vs. Upwork.

Copywriting 52

Copywriting Curation Branding Brand Identity 52

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Unfortunately, the same lack of content leverage applies to photographs as well. Why isn’t the Manifesto it’s own tab? Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Biznology

APRIL 7, 2015

What reminded me the most about the continuum of past, present, and future in technology is the continuum of algorithms that exist concurrently and in parallel on Google, separated by language, region, country, and locale. All but Frenchie’s were because of my wanderings (visual appeal, location, etc) or because of word of mouth.

Google 80

Google Word of Mouth SEM Allocation 80

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Download Michael’s presentation here. Been Caught Stealing Let’s start with content creation and copyright issues. In other words put a copyright, all rights reserved on your content or the bottom of your blog.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

MAY 13, 2010

18 social media quotes jay baer View more presentations from Jay Baer. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. You must fight social media fire with social media water. Im Jay Baer.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Sprout Social

APRIL 19, 2017

For instance, a prospect you shared an article with on Twitter may come back and purchase from you three months later because they bookmarked your content. Or they share your content with a friend that makes a purchase. The takeaway here is consumers rely on social media to find content more than ever before.

Social Media 102

Social Media Paid Content Lead Scoring Lead Ranking 102

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. The math isn’t that tough – you could do it yourself – but the ease-of-use and data presentation of Swix is exceptional.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 17, 2012

The difficulty is compounded because, as a matter of trust and compliance, using ad hoc solutions, such as generic link shorteners or including hashtags present a vague disclosure at best. and leg.al — use 13 or fewer precious characters and present an instantly recognizable meaning about the nature of the disclosure on the click to follow.

Social Media 127

Social Media Media Paid Search Agency Ethics 127

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. All the content shown in each email is clickable. Plus, event invites, and photos in which you’re tagged.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Is anyone out there?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

markempa

MAY 23, 2005

This presents a great opportunity for those companies who want to be positioned as thought leaders and keep their audience coming back. Relevant Content - a catalyst for big attendance High quality content can dramatically build webinar attendance. Plus most sales people will only call 15% to 20% of that list anyway.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. I'm impressed with the quality as well as the frequency of your solid content.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. As they say, “There’s no such thing as bad PR!” October 10-13, Web 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. As they say, “There’s no such thing as bad PR!” October 10-13, Web 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Hubspot

NOVEMBER 11, 2014

To read more content like this, subscribe to Sales. But behind the playful content that thrives on shares is a serious business that thrives on what all businesses need -- revenue. We sell branded content that [acts as] ads. It’s so easy to just run a banner, but we felt it would be more compelling to create content.

Process 28

Process Paid Search Agency Advertising Agencies PR 28

Content Standard

SEPTEMBER 16, 2016

Did you know that Google uses more than 200 factors to determine when and if your content shows up in search engine results pages? That’s assuming your content is indexed, optimized, and technically correct enough for Google to even find it. So what’s a content marketer to do? Two hundred factors.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40