Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Microsite 160

Microsite Word of Mouth Case Study Case Studies 160

Buffer

NOVEMBER 22, 2022

That’s why Katelyn Bourgoin , CEO and Lead Trainer of Customer Camp says, “I think you should go really deep into one channel and build an audience there, get good at creating content for that platform, and understand what works with your audience on that platform.” The main part of a personal brand is the “person.”

Rules 112

Rules Personalization Brand Identity Branding 112

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Users can copy the text to drop into their out of office, or share a custom video on Facebook or Twitter. Strategic partnerships like this are great—whether it’s tapping into a specialized content creator or an influencer with a targeted reach.

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

Anyword

SEPTEMBER 9, 2022

Engagement is the name of the game — whether you post on Facebook, Instagram, Twitter, or Pinterest. Most popular marketing hashtags on Twitter : #DigitalMarketing #SEO #marketing #business #entrepreneur. Twitter caps us off at 140 characters, but what about Instagram? Try Different Copy Lengths. Yes, even for social media.

Social Media 98

Social Media Conversion Media Tips 98

Convince & Convert

NOVEMBER 6, 2015

In addition to the video, Lean Cuisine is encouraging its community to share what truly matters to them on Twitter with #WeighThis. So far, the campaign has generated more than one million video views, significant press coverage, and an ongoing Twitter conversation. Leverage Visual Storytelling to Bring Your Campaign to Life.

Paid Search Agency 136

Paid Search Agency Companies Microsite Storytelling 136

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Marketing Insider Group

JUNE 19, 2014

Images play an increasingly important role in today’s content marketing approach. According to research from Nielsen , there are 27 million pieces of content shared each day. Last week, you heard me announce right here that I was joining NewsCred , the leading content marketing platform. Information Overload.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

xiQ

DECEMBER 15, 2021

Redeploying efforts to create thought-leadership content. Savvy field marketing leaders understand that thought-leadership helps drive demand so they look for fresh and engaging real-time content that they can serve up to their audiences. SmartSourced Content TM curation. Explore xiQ Workbench. McKinsey Report, Oct 2020).

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. One interesting tool in particular is Twitter #chat.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Blog Savvy B2B Marketing Twitter StephanieTilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Take inspiration from these five companies that have gone beyond content and company pages to craft unique experiences for their customers. Connect with KFC’s Founder. highlight to tweet).

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Convince & Convert

NOVEMBER 7, 2013

With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an “IN word and “IN moment” that best describes themselves and share it across Facebook, Twitter and LinkedIn. The ten best IN moments will also be shared on the L’Oréal company page at the end of the campaign. .

Communities 137

Communities Linkedin Microsite Social Media 137

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? But, marketers can apply it to content and campaigns. It’s a lens through which to create content.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Hubspot

NOVEMBER 11, 2020

(Aside from remarkable content, of course.). If you're not attracting people visually, how will you get them to take the next steps to actually read (and, hopefully, subscribe to ) your content? Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. Microsoft Stories.

Design 101

Design Examples Best Practices Microsite 101

Contently

MARCH 21, 2017

With New York City trying to hold on to its reputation as the media capital of the world, and Silicon Valley dominating headlines, it’s easy to overlook the content contributions from the rest of the world. The content is organized into four sections: Trends, Places, Economy, and Industry. But it’s time for that to change.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Convince & Convert

AUGUST 15, 2013

Previously covered on Convince & Convert as a clever approach to content, General Electric is once again leading by example by encouraging its fans to experiment with and share their own six second science lessons. Between General Electric and user-generated Vine content, the Tumblr blog houses 60 videos and counting.

Microsite 125

Microsite Social Media User-Generated Content Communities 125

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. The technology is only an enabler - the content is the ticket.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. The technology is only an enabler – the content is the ticket.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.

Social Media 80

Social Media Social Marketing Media Planning 80

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Convince & Convert

MAY 19, 2016

Described on the U by Kotex microsite as “part celebration, part proclamation, The Period Shop is proof that, together, we can change how we think about, talk about, and shop for periods. Get more content like this , plus the very BEST marketing education, totally free. And we’re only getting started.”. . RT for a chance to win!

Ideal Customer Profiles 88

Ideal Customer Profiles Campaigns Microsite Advertising Agencies 88

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. Build your social media presence by posting relevant content such as quotes, images, videos, or anything you know your audience might like and comment on. Create Valuable Content. Optimize Your Signup Forms and Popup Boxes.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

KoMarketing Associates

OCTOBER 16, 2012

Thin Content Sites. If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e., How will content generation tie into branding and product marketing initiatives? We’ve seen these tactical SEO initiatives before, in other manifestations like: General Web Directories.

Tactics 120

Tactics SEO B2B Marketing Planning 120

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Facebook is the fun social network. Then HP did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Facebook is the fun social network. Then HP did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Webbiquity

JANUARY 12, 2010

The last few years have, of course, seen the emergence of social media and an explosion of user-generated content. So, for example, social media releases–part of interactive PR efforts–point readers to company microsites and its media sharing (images, video, presentations etc.).

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

EMagine B2B Blog

JUNE 13, 2013

11 Examples of Killer B2B Content Marketing Campaigns Including ROI. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. 3 Reasons B2B Marketers Should Not Use Microsites. A controversial title to a very common issue with many B2B companies thinking a microsite is the answer to everything.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. Build your social media presence by posting relevant content such as quotes, images, videos, or anything you know your audience might like and comment on. Create Valuable Content. Optimize Your Signup Forms and Popup Boxes.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Webbiquity

OCTOBER 4, 2013

To drive more repeat (bookmarked) direct visits, offer resources, additional products/services, support and other reasons, including regularly updated content, for customers to keep returning to your site. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Partner websites (e.g., Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

To drive more repeat (bookmarked) direct visits, offer resources, additional products/services, support and other reasons, including regularly updated content, for customers to keep returning to your site. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Partner websites (e.g., Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Biznology

DECEMBER 13, 2011

90% of one’s time should be spent writing amazing content” and then, finally , “Installing WordPress , an amazing platform, does not an amazing blog make ; Pitch Engine is amazing but content is king” So, let me explain. The same goes for WordPress and Facebook and Twitter.

Social Media 80

Social Media Demand Media Blogger 80

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. If you’re not there, searchers aren’t finding you there.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. If you’re not there, searchers aren’t finding you there.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Sprout Social

JANUARY 22, 2020

And that’s where things start to get interesting, as far as results are concerned: According to Sprout’s listening data, the #OptOutside hashtag was used 156K times on Twitter and Instagram during the inaugural campaign in 2015. The content will be better and your employees will be happier to share it. million in 2019.

Campaigns 48

Campaigns Peer-to-peer Advertising Agencies Opt-out 48