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How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? For those in a fast-paced industry, some of your best content might start to look stale after only a year or two. Why Should I Spend Time Refreshing Old Content?

How to Create an Amazing Content Resource Center

Modern B2B Marketing

by Jon Miller Creating great content is only part of the content marketer’s challenge. Once you’ve become a frequent publisher of content, you still need people to find it and read it (and ideally share and link to it). Without an effective distribution and promotion strategy, your otherwise brilliant content will sit idle, unread and gathering dust. Some Examples.

Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Modern B2B Marketing

Are these stats relevant or even reliable? Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. His vision was to gather data across all Marketo customers and provide marketers with fact-based insights and data-driven best practices to help them succeed in an ever-changing digital world. Your Boss: Is that good?

Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths?

Modern B2B Marketing

However, it’s important to note that several other factors such as frequency, content, and relevance do. It’s hard to imagine one email would be relevant to millions of people, at least not relevant enough for them to click through. This makes a lot of sense if you think of content relevance. To answer this question, we’re going to play MythBusters!

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers

Modern B2B Marketing

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. We started the program in order to understand and share these inspirational success stories, ultimately showing the power of Marketo in transforming businesses.

Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. 2. Make content a part of every campaign planning discussion. Besides, good content will fuel demand gen success much more quickly than clever creative. 5. Improve campaign measurement.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. They will quickly tune out any mass message that’s not immediately relevant to them. The rise of content marketing.

How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges

Modern B2B Marketing

Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Whether or not that’s your brand depends on the quality of your content. But more than that, content marketing helps you build relationships. Producing Engaging Content.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? In short, creating an experience is more about creating content that pinpoints the issues of the individual buyer, allowing them to engage with you on their own timeframes. Content TechStay with me here!

5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

KoMarketing Associates

There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. However, the executive team often judges content’s success by its impact on sales, as they envision content consumption to follow a linear flow, like this: In a dream content marketing scenario, the above path would be taken 100 percent of the time. Marketo.

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10 Content Marketing Resources for the B2B Marketer

KoMarketing Associates

As the saying goes, “content is king.” This motto points to the importance of content marketing and to its ubiquitous nature. Because  statistics show 93% of B2B marketers create content from scratch, we’ve compiled a list of 10 online destinations to help B2B marketers find (and discuss) the latest in B2B content marketing. Content Marketing Institute Blog.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

The Top Skills In-Demand for Today’s Hybrid Content Marketer

Modern B2B Marketing

Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. This year, Fractl did a follow-up study on the hiring climate that showcases the rise of the hybrid content marketer—part artist, part technician. Share them below!

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.

How to Convince Your CEO of the Power of B2B Content Marketing

NuSpark

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Why should the company create content on anything but the business itself?

How to Create Content for Your ABM Strategy [Infographic]

Modern B2B Marketing

And that’s where content comes in. Content is a way (in my opinion, the best way) to offer value to your larger audiences  and  your targeted audiences, and value is what will break through the noise. Let’s take a look at a few ways you can create scalable, personal, and relevant content to support your ABM strategy and engage your target audiences: Do Your Research.

Content’s Role in an Account-Based Marketing World

bizible

We’re a marketing team of 8, with 4 content ninjas, which is an unusually high ratio. As we’ve moved to be primarily account based, how has our content approach changed to keep the team productive? Content as Part of an Inbound Model. Before we get into account-based marketing, it’s helpful to know how content was a part of our inbound model. Persona Relevancy.

How to Create a Lean, Mean Content Creation Machine

Modern B2B Marketing

Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? But ‘more’ content creation can be a challenge in the face of scarce resources. One question I hear often is “How do you create content at scale?” Often, these responsibilities lie within your content team. Who’s approving your content?

10 Blogs to Bookmark: Content Marketing Edition

Modern B2B Marketing

Content marketing, of course! Here’s a list of 10 must-bookmark  content marketing blogs — who makes your top 10? 1. Content Marketing Association. Areas of Expertise : Publishing, content marketing. Check it Out:  Content Marketing Association. 3. Content Marketing Institute. =. Areas of Expertise : All things content (as in  everything ).

Can Marketing Automation Save Your Content Strategy?

Content Standard

And don’t forget emerging forms of content: motion graphics, interactive content, even augmented and virtual reality. And if you’re a brand marketer, you’re in luck: all these content strategy campaigns are set squarely on your plate. As emerging forms of content come to rise, automation is serving as an opportunity to deploy more intelligent solutions.

5 Ways to Speed Up Your Content Editorial Process

Modern B2B Marketing

Author: Daniel Tolliday If you ever find yourself banging your head on the keyboard wondering why there are so few hours in the day to produce content; don’t worry, you’re not the only one. Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience. An infographic.

The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement

Modern B2B Marketing

The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. As a CMO, I’m not necessarily hands-on with marketing automation, but I went to the Summit to optimize my plan for content marketing and sales and marketing alignment. Below are my 5 “bring back to your office and implement” takeaways: 1.

The 4th Reason for Content Marketing: A Profit Center

Junta 42

This post was co-written by CMI’s Chief Content Adviser  Robert Rose. In both our speeches and workshops to audiences not familiar with content marketing, we generally spend the first part of the presentation on what content marketing looks like, and how it can provide multiple ways to create value. Fourth model: Content marketing as a profit center. Jyskebank.tv

The Life of a Content Asset: Tracking Real ROI

Modern B2B Marketing

Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI.  Instead of running a large report like I usually do to track all of our content assets, I got to do some deep digging into an individual asset to determine how successful it was. Downloads.

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. We Let’s take a look at 10 tactics that are essential to expanding the reach of your content : 1.

This Week in Content Marketing: The Future of Television Advertising Is Native

Junta 42

In this episode of This Old Marketing, Robert and I discuss Facebook’s dominance in digital advertising and predict how it will fill the biggest gap in its business model: Content. Next, we roll our eyes at yet another prediction of the death of content marketing, but acknowledge the author’s point that influencer marketing is more important than ever. Content marketing in the news.

Lead Nurturing: Unique tracks and impactful tests

B2B Lead Generation Blog

Tweet I was recently interviewed by Marketo for their Definitive Guide to Lead Nurturing eBook, and I wanted to share some ideas that didn’t find their way into the guide as well as some additional thoughts on lead nurturing with you. Think relevance. Without relevance, lead nurturing becomes just another marketing campaign. Consistency and relevancy are key.

The Content Standard: How We Transformed from Content Marketers to Editors

Content Standard

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. Webinar: Learn How the Content Standard Shed its “Just Another Blog” Perception. There’s an even bigger difference between an editor and a content marketer. The Result. 2014).

Why You Should Shift Your Content Marketing Focus to ROI

Modern B2B Marketing

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Measuring the Impact of Content. Ways to Improve Your Content ROI. 1.

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More Content is Not Always Better – Wise Words from Chris Vandermarel

Vidyard

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. And to understand how companies can make the most of their content, we sat down with Chris Vandermarel, Demand Generation Manager at Toronto-based LookBookHQ. How has content marketing evolved since you started in demand generation? Let’s dig in!

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How to Develop Great Content that Generates Demand

Modern B2B Marketing

by Dayna Rothman Relevance is the key to creating content for demand generation that impacts lead generation , lead nurturing and lead scoring. Relevance does not only mean writing a paper that is only useful to someone who wants to buy your product or service. Not all prospects are ready for this content or trust your company’s information. Content Mapping.

How (and Why) to Personalize Content on the Web

Modern B2B Marketing

Author: Maggie Jones According to Forrester research, your audience will consume around three pieces of content on your website for every one piece you can realistically complete and deliver. So let’s assume that you, as a marketer, have a finite volume of content that you can create. Personalization and Content Marketing. Content Recommendation.

15 Key Facts about Content Curation

Writtent

For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. Content Curation: Everyone Is Doing It. Finding the Right Content Is Tough.

The Powerhouse Content Marketing Team: Build It and They Will Come

KoMarketing Associates

It became clear to me that I had content marketing on the brain when I heard “If you build it, he will come” and immediately thought of distributing content across social media channels. because we’re going to break this thing down content marketing style. All right, so everyone already knows that content is king but the real question is how does content become king?

The Content-Ready Buyer Persona

B2B Marketing Insider

Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. In the event, she revealed that content output in the past 5 years has increased by 78%, but content engagement has decreased by 60% (according to TrackMaven). What’s Buyer personas done right make content marketing decisions crystal clear. .

7 Must-Read Tips To Simplify Content Marketing Planning

B2B Marketing Insider

Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged. Ways To Solve The Content Marketing Planning Conundrum. 1. If there is ever a sacred cow in the brand strategy room, it’s content creation – who owns it, who deploys it, who measure it? Modern Marketers need to consider killing their current approach to customer contact with relevant content.

This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?

Junta 42

We explore Seth Godin’s take on content marketing and what the world’s most innovative media companies are doing to stand out today. Finally, we ponder the rise of the Content Economy and The New York Times’ decision to launch a training product. Content Marketing in the News. You can learn more at bit.ly/pnr-marketo. 3. Rants and raves include Time Inc.’s