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How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? For those in a fast-paced industry, some of your best content might start to look stale after only a year or two. Why Should I Spend Time Refreshing Old Content?

How to Create an Amazing Content Resource Center

Modern B2B Marketing

by Jon Miller Creating great content is only part of the content marketer’s challenge. Once you’ve become a frequent publisher of content, you still need people to find it and read it (and ideally share and link to it). Without an effective distribution and promotion strategy, your otherwise brilliant content will sit idle, unread and gathering dust. Some Examples.

Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Modern B2B Marketing

Are these stats relevant or even reliable? Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. His vision was to gather data across all Marketo customers and provide marketers with fact-based insights and data-driven best practices to help them succeed in an ever-changing digital world. Your Boss: Is that good?

Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths?

Modern B2B Marketing

However, it’s important to note that several other factors such as frequency, content, and relevance do. It’s hard to imagine one email would be relevant to millions of people, at least not relevant enough for them to click through. This makes a lot of sense if you think of content relevance. To answer this question, we’re going to play MythBusters!

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Make content a part of every campaign planning discussion. Besides, good content will fuel demand gen success much more quickly than clever creative. Improve campaign measurement. Test more.

Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers

Modern B2B Marketing

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. We started the program in order to understand and share these inspirational success stories, ultimately showing the power of Marketo in transforming businesses.

Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing

Avitage

A B2B web site resource center is a key hub for any B2B marketer looking to transform their web site from a billboard which prospects view but bounce off – never to return again – to a trusted resource where prospects engage over time as they move through their buying process. This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process. recipe sites).

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. They will quickly tune out any mass message that’s not immediately relevant to them. Whether they’re in front of their computer at work or in line at the post office on their mobile device, they expect an experience that’s streamlined and consistent — and most importantly, relevant to them as individuals.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges

Modern B2B Marketing

Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Whether or not that’s your brand depends on the quality of your content. But more than that, content marketing helps you build relationships. Producing Engaging Content.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.

How to Convince Your CEO of the Power of B2B Content Marketing

NuSpark

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Why should the company create content on anything but the business itself?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

10 Content Marketing Resources for the B2B Marketer

KoMarketing Associates

As the saying goes, “content is king.” This motto points to the importance of content marketing and to its ubiquitous nature. Because statistics show 93% of B2B marketers create content from scratch, we’ve compiled a list of 10 online destinations to help B2B marketers find (and discuss) the latest in B2B content marketing. Content Marketing Institute Blog.

The Top Skills In-Demand for Today’s Hybrid Content Marketer

Modern B2B Marketing

Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. This year, Fractl did a follow-up study on the hiring climate that showcases the rise of the hybrid content marketer—part artist, part technician. Share them below!

5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

KoMarketing Associates

There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. However, the executive team often judges content’s success by its impact on sales, as they envision content consumption to follow a linear flow, like this: In a dream content marketing scenario, the above path would be taken 100 percent of the time. Marketo.

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Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? In short, creating an experience is more about creating content that pinpoints the issues of the individual buyer, allowing them to engage with you on their own timeframes. Content TechStay with me here!

Content’s Role in an Account-Based Marketing World

bizible

We’re a marketing team of 8, with 4 content ninjas, which is an unusually high ratio. As we’ve moved to be primarily account based, how has our content approach changed to keep the team productive? Content as Part of an Inbound Model. Before we get into account-based marketing, it’s helpful to know how content was a part of our inbound model. Persona Relevancy.

How to Create Content for Your ABM Strategy [Infographic]

Modern B2B Marketing

And that’s where content comes in. Content is a way (in my opinion, the best way) to offer value to your larger audiences and your targeted audiences, and value is what will break through the noise. Let’s take a look at a few ways you can create scalable, personal, and relevant content to support your ABM strategy and engage your target audiences: Do Your Research.

How to Create a Lean, Mean Content Creation Machine

Modern B2B Marketing

Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? But ‘more’ content creation can be a challenge in the face of scarce resources. One question I hear often is “How do you create content at scale?” Often, these responsibilities lie within your content team. Who’s approving your content?

10 Blogs to Bookmark: Content Marketing Edition

Modern B2B Marketing

Content marketing, of course! Here’s a list of 10 must-bookmark content marketing blogs — who makes your top 10? Content Marketing Association. Areas of Expertise : Publishing, content marketing. Check it Out: Content Marketing Association. Content Marketing Institute. =. Areas of Expertise : All things content (as in everything ).

Can Marketing Automation Save Your Content Strategy?

Content Standard

And don’t forget emerging forms of content: motion graphics, interactive content, even augmented and virtual reality. And if you’re a brand marketer, you’re in luck: all these content strategy campaigns are set squarely on your plate. As emerging forms of content come to rise, automation is serving as an opportunity to deploy more intelligent solutions.

The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement

Modern B2B Marketing

The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. As a CMO, I’m not necessarily hands-on with marketing automation, but I went to the Summit to optimize my plan for content marketing and sales and marketing alignment. Below are my 5 “bring back to your office and implement” takeaways: 1.

The Content Standard: How We Transformed from Content Marketers to Editors

Content Standard

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. Webinar: Learn How the Content Standard Shed its “Just Another Blog” Perception. There’s an even bigger difference between an editor and a content marketer. I led with fear.

5 Ways to Speed Up Your Content Editorial Process

Modern B2B Marketing

Author: Daniel Tolliday If you ever find yourself banging your head on the keyboard wondering why there are so few hours in the day to produce content; don’t worry, you’re not the only one. Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience. An infographic.

The Life of a Content Asset: Tracking Real ROI

Modern B2B Marketing

Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. Instead of running a large report like I usually do to track all of our content assets, I got to do some deep digging into an individual asset to determine how successful it was. Downloads.

7 Ways to Bring Your Emails Back to Life with Dynamic Content

Modern B2B Marketing

These days, personalization is KING, generating higher transaction rates, open rates, and click-through rates, which means that customizing the content for each and every recipient is absolutely critical to getting—and keeping—their attention. The impact more than justifies the minimal time and resources required to add the features. After all, with 215.3 Dynamic Surveys. Videos.

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New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. Let’s take a look at 10 tactics that are essential to expanding the reach of your content : 1.

9 Essential Tips for Researching Your Next Content Campaign

B2B Marketing Insider

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Read on for 9 tips with sources to research your upcoming content campaigns. Marketo.

The 4th Reason for Content Marketing: A Profit Center

Junta 42

This post was co-written by CMI’s Chief Content Adviser Robert Rose. In both our speeches and workshops to audiences not familiar with content marketing, we generally spend the first part of the presentation on what content marketing looks like, and how it can provide multiple ways to create value. Fourth model: Content marketing as a profit center. Jyskebank.tv

Can Your Brand Monetize Web Content Without Serving Ads?

Content Standard

A great content marketing strategy requires time, energy, and sometimes significant resources. Say you’re preparing to head into your final monthly meeting of the year, and you’re looking for ways to prove to your senior staff that you can offset some of that investment while your content generates leads. The idea of monetizing content certainly is tempting.

This Week in Content Marketing: The Future of Television Advertising Is Native

Junta 42

In this episode of This Old Marketing, Robert and I discuss Facebook’s dominance in digital advertising and predict how it will fill the biggest gap in its business model: Content. Next, we roll our eyes at yet another prediction of the death of content marketing, but acknowledge the author’s point that influencer marketing is more important than ever. Content marketing in the news.

Why You Should Shift Your Content Marketing Focus to ROI

Modern B2B Marketing

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Measuring the Impact of Content. Ways to Improve Your Content ROI.

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Solving the Inbound vs. ABM Contest with Content

Kapost

Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. These tools enabled marketers to share interesting content and collect customer information regarding their interests and interactions—all at a scale that was never before possible. How ABM Operates with Inbound Strategy—and Runs on Content. ABS + Marketing Content = ABM.

Lead Nurturing: Unique tracks and impactful tests

B2B Lead Generation Blog

Tweet I was recently interviewed by Marketo for their Definitive Guide to Lead Nurturing eBook, and I wanted to share some ideas that didn’t find their way into the guide as well as some additional thoughts on lead nurturing with you. Think relevance. Without relevance, lead nurturing becomes just another marketing campaign. Consistency and relevancy are key.

How to Develop Great Content that Generates Demand

Modern B2B Marketing

by Dayna Rothman Relevance is the key to creating content for demand generation that impacts lead generation , lead nurturing and lead scoring. Relevance does not only mean writing a paper that is only useful to someone who wants to buy your product or service. Not all prospects are ready for this content or trust your company’s information. Content Mapping.

How (and Why) to Personalize Content on the Web

Modern B2B Marketing

Author: Maggie Jones According to Forrester research, your audience will consume around three pieces of content on your website for every one piece you can realistically complete and deliver. So let’s assume that you, as a marketer, have a finite volume of content that you can create. Personalization and Content Marketing. Content Recommendation.