Marketing Insider Group

NOVEMBER 9, 2010

Compared to the averages, corporate bloggers main goal is to get published or get featured in traditional media. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Your statistics back up my thinking!

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Craftmanship

MARCH 21, 2014

Some firms avoid this pain by slapping their logo on boilerplate content purchased from a 3 rd party, but those firms can pay a bigger price, in terms of brand damage. Canned content says to target audiences, “We value our relationship, but we don’t really care enough (or know enough) to produce our own newsletter.”.

Newsletter 100

Newsletter Marketing Mix Word of Mouth B2B Thought Leadership 100

KoMarketing Associates

SEPTEMBER 16, 2014

Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. According to MarketingProfs , out of social media, mobile ad/marketing, and mobile content, the advertising/marketing sector brought in the most revenue for marketers.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Content Standard

SEPTEMBER 10, 2021

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. However, sustaining traffic long term hinges on not just one but two types of content. A timely content strategy uses a combination of assets to generate a spike of interest at a specific moment in time.

Ad Building 140

Ad Building Branding Brand Identity Thought Leadership 140

KoMarketing Associates

DECEMBER 10, 2019

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. About 52% intend to direct it toward website development, while 27% intend to use it on content marketing.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

Marketing Insider Group

OCTOBER 23, 2019

The biggest challenge marketers face right now is reaching their target audience, and I mean really reaching them. Not just publishing an advertisement or piece of content that an audience might see or read; but reaching them with a message that piques their interest and starts a conversation. What Is Account-Based Marketing?

Account Based Marketing 207

Account Based Marketing Tactics Paid Search Agency ABM 207

Biznology

DECEMBER 17, 2020

We are lucky to have all these skilled B2B marketers in our camp. Gary Skidmore reinvented Aberdeen into a data-driven content marketing powerhouse and sold it to Spiceworks Ziff Davis just last month. A nifty CDP/DMP solution of especial interest to B2B publishers.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Webbiquity

JULY 23, 2019

If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Over 90% of marketers create video clips with assets they already have. See this review of Hootsuite from the global publishing company Wiley: ? Introduce Your Brand.

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

KoMarketing Associates

JANUARY 17, 2017

Okay, so maybe the last item in the list is a bit of an exaggeration, but it’s a fact that many companies isolate their marketing and sales teams from one another. The isolation doesn’t necessarily result in a rivalry, but it can lead to some contention and the effects on the organization can be noticeable. Topic Generation.

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Crimson Marketing

AUGUST 26, 2013

Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own? The first pillar of content strategy is “Space.”

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Sword and the Script | B2B

SEPTEMBER 12, 2023

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. A study, published in March 2023, by the Winterberry Group supports this viewpoint. Using people’s names in marketing email (i.e.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

ClearVoice

OCTOBER 27, 2023

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Martech

AUGUST 13, 2021

We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. While this length might work best for premium publishers, we also think it’s what our industry at large is comfortable with.

Paid Search Agency 130

Paid Search Agency Ads Mobile Advertising CMO 130

Scoop.it

OCTOBER 16, 2018

Is your content marketing hit or miss? Likewise, your revenue from that content marketing is hit or miss too? Marketing automation gives you the chance to convert more sales with less content. Here’s why too much content hurts your sales. The good news: you don’t need to create that much content.

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Automation Content Marketing 86

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 104

Content Marketing Planning Work Management Paid Search Agency 104

Marketing Insider Group

OCTOBER 22, 2013

Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” ” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising. My Lessons for Marketers. Strategy'

Advertisements 100

Advertisements Advertising B to B Content 100

Vision Edge Marketing

NOVEMBER 12, 2013

No wonder marketers everywhere are scrambling to develop content and make use of the myriad of channels to reach and connect with prospects and customers. . Content delivered in the right channel at the wrong time can be a wasted touch point. . Content and Life Cycle . Matching Mix, Content, Channel, and Life Cycle .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. How can you introduce storytelling into your marketing mix? Today, every business and every professional is a publisher.

Rules 100

Rules Content Digg Custom Publishing 100

Onalytica B2B

AUGUST 17, 2017

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy.

Paper 0

Paper Practices Work Management Emarketing 0

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Video Marketing Strategy. editing and publishing) elements. . script writing), production (e.g., Data and Analytics.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Marketing Insider Group

NOVEMBER 18, 2020

Create Visual Content. Create More Relevant Content. Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate. Develop and Invest in Marketing ROI Metrics. Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Go Multichannel.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Liveintent

JULY 19, 2021

You need to ensure a well-rounded marketing mix to reach your customers exactly where they are — on the right channels and at the right moment in their customer journey. They’re actively looking for appealing content on which to click and learn more about. Now think about email newsletters and how people engage with them.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Tomorrow People

JUNE 14, 2022

There are three main ways to get competitor information: Published sources: This includes company reports, trade reports, press releases and industry surveys commissioned by industry associations or the government. Step 5: Evaluate current marketing activities. What types of content and topics perform best?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

TaylorMadeIn KEW

DECEMBER 4, 2016

I just read in detail the Content Marketing Institute (CMI) 2017 B2B Content Marketing Benchmarking Report (North America) which was published at the end of September. This latest report claims that, while last year content marketing was in a ‘trough of disillusionment’, the tide has turned.

B2B Marketing 48

B2B Marketing Paid Search Agency Content Marketing B2B 48

Webbiquity

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Crimson Marketing

NOVEMBER 10, 2015

The paradigm shift, says Gilad de Vries, VP of Strategy, Products and Business Intelligence for content discovery platform Outbrain, is from “push” to “pull” marketing. In this episode of Moneyball for Marketing, Gilad shares the essential tactics of pull marketing.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

Litmus

JUNE 1, 2021

In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging, and collateral. With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. It is near impossible to demonstrate value when the approach to marketing changes continually…”.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

ClearVoice

OCTOBER 27, 2023

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed?

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Here's a proven way to make your survey-based content more credible to potential buyers. Research surveys and survey reports * have become important marketing tools for many B2B companies. Illustration courtesy of epictop10.com

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Biznology

APRIL 19, 2013

It kind of sounds like I’m talking about content marketing. ” And for content marketing to work, you have to make use of as many channels as you can to reach your target audience. More importantly, you have to build a hub around which your publishing efforts will orbit.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Parse.ly

MAY 30, 2019

Social media teams who focus on content and content distribution have found themselves a little stymied by Instagram, at least if our data is any indication. As of May 2019, Instagram ranks as only the 15th highest source of referral traffic to content and media sites, even though the platform has 1 billion monthly users.

Paid Content 83

Paid Content Marketing & Strategy Content Case Studies 83

Content Marketing Institute

AUGUST 27, 2018

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. Take a look: The Ultimate Guide to Conquering Content Marketing from Content Marketing Institute.

Advertising Agencies 76

Advertising Agencies Content Thought Leadership Work Management 76

Oktopost

JULY 15, 2020

On LinkedIn, you can publish, test, and refine every layer of your funnel. The key is to take advantage of LinkedIn’s unique properties as a platform when you’re creating this content. Create and Publish Relevant and Engaging Content. Even if your CTA is not necessarily for content. Leverage Conversation Ads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Hinge Marketing

JANUARY 28, 2019

For instance, high-growth firms are able to publish two guest blog posts a month while no-growth firms struggle to secure even monthly posts. We also saw that high-growth firms are more than 3X as likely to publish original research as a part of their content strategy.

Marketing Budget 96

Marketing Budget Differentiation Case Studies Budget Programs 96

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98