Ambal's Amusings

MAY 27, 2010

Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? What kind of content is most useful in each phase of the B2B marketing cycle? Content has a job to do.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Webbiquity

JUNE 28, 2012

And while we continue to discuss website effectiveness in terms of conversions – providing content that prospects find interesting enough to be willing to give up some of their own information in order to receive it – now that’s no longer enough. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

LEADership

NOVEMBER 1, 2013

Please remember not to ignore content marketing as you reevaluate your marketing plans. I came across an intriguing infographic by the Content Marketing Institute that explains why. In the Institute’s study of 1,217 respondents, content marketing continues to be top of mind. Customizing Content Through Segmentation.

Trends 40

Trends Planning Content Marketing Case Studies 40

ViewPoint

JUNE 15, 2016

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. My point is this—you need a Sales Lead Manager to pull all of the competing departments and managers together to obtain the best revenue per lead for your company.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

LEADership

DECEMBER 5, 2013

Internal sales. Placester concludes that outbound marketing is the best method for B2B lead generation. In total, 39% of B2B marketers consider inside sales, telemarketing and other outbound methods as successful for generating leads; event-related methods (i.e. 71% of B2B marketers generate leads using content marketing.

Telemarketing 40

Telemarketing Web 2.0 Lead Scoring Lead Ranking 40

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0. Carlos on Twitter: @cahidalgo. Stay Tuned.

Demand 120

Demand Process Work Management Marketing Management 120

The Point

OCTOBER 14, 2010

As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. Think you have enough content?

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Customer Experience Matrix

APRIL 1, 2009

But they don’t intend to become a lead management system. blog, Facebook , Twitter posts) but are considering trying to find degrees of separation in social networks like Linked In. Tags: prospecting marketing automation lead management compiled data sales leads demand generation.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Bring on the marketing enablement.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Marketing Insider Group

MAY 12, 2010

In order to provide a practical guide to generating real results, here are the B2B Marketing Insider 5 Steps to achieve Lead Generation ROI: Step 1: Set your objective. The metrics you chose should be quantifiable and aligned to your sales goals. Think sales, leads, pipeline. This is the trickiest part. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

The Point

OCTOBER 8, 2009

Except awareness and thought leadership represent only a fraction of the potential return from social media, and in fact (I would argue) place well behind the windfall that social media makes possible in the areas of lead generation and lead nurturing. use targeted, insightful content to attract and engage with qualified prospects.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. Almost everything we do is a process, but not every process is managed properly.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. Almost everything we do is a process, but not every process is managed properly.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. How Empathy Will Grow Your Sales and Marketing Pipeline.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Search for where your company’s content may have spread online. Think “hub.”

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Online Marketing Institute

NOVEMBER 4, 2010

The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

ViewPoint

JUNE 8, 2012

It’s now more important for them to collaborate so they can move the sales process out to where customers are and have a consistent message across all the various channels. Ginger on Twitter: @customeralchemy. The next PowerViews will be with James Obermayer of Sales Lead Management Association. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

The Point

NOVEMBER 28, 2011

They commit the publisher to a critical mass of content on an overly aggressive schedule, content that in turn depends on multiple contributors who never seem to share your same sense of urgency. Working with a specific target audience and goal helps to focus the content in a way that will resonate with the intended readers.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

ViewPoint

APRIL 18, 2012

He adds that this is part of a larger, content-driven marketing trend that includes rich media. He notes this evolution is surprising given the number of challenges that are out there, and yet it makes sense given content asset trending. Social Media is Becoming a Lead Gen Vehicle. ” The Role of Social Media.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Outgrow

APRIL 8, 2020

Thanks to technology, you can automate and streamline processes like customer segmentation, email automation , and lead management. If anything can make your passive customers interact with your brand, it’s interactive content. The Unbounce-Outgrow integration will become the lead magnet for your landing page in no time.

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

PureB2B

OCTOBER 29, 2017

The use of online forms has been getting a bit of a bad rap lately , but truth be told, online forms are still the easiest way to collect user information and make premium content exclusive. In one way or another, every website utilizes forms, whether it’s to capture lead data, gate premium content, or to facilitate event registration.

User-Generated Content 54

User-Generated Content Mobile Marketing Newsletter Marketing Management 54

B2B Marketing Zone Posts

DECEMBER 7, 2009

One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs. 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. B2B Lead Management Market Heats Up , July 31, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Marketing Insider Group

AUGUST 12, 2010

Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe. our job is to support sales in their goal to acquire more customers and to keep our customers.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. B2B Lead Generation Benchmark Study 2009.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

B2B Marketing Zone Posts

DECEMBER 9, 2009

10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 5 steps for using LinkedIn as lead generation tool - B2B Lead Generation Blog , April 21, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

markempa

JANUARY 25, 2018

This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. 10: How to Improve Lead Routing to Skyrocket Sales . Have you intentionally optimized your sales lead routing and assignment process? If not, you could be losing sales, and marketing ROI not see it.

Lead Generation 0

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 0

Online Marketing Institute

NOVEMBER 8, 2010

You’ll find the latest thinking and analysis on topics such as Inbound Marketing , Marketing 2.0 , Sales and Marketing Automation , Online Sales Lead Generation , Sales Lead Management , and Demand Generation , all targeted at Business-to-Business marketers. Please contact Gossamar for credentials.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

FEBRUARY 14, 2011

The ongoing changes in lead generation can overwhelm marketing and sales teams if it’s not organized and each team is unclear of its role. To help clearly define roles, responsibilities and improve lead management, many organizations have considered lead management software. Quality Lead Generation.

Work Management 48

Work Management Marketing Management Lead Management Marketing Automation Services 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Dynamic Content Customize emails and landing pages for specific segments. Sales Emails This is the ability to personalize “from addresses” and signatures on behalf of individual sales reps, so that automated emails appear to come from the specific sales owner. Lead Management. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Hubspot

MARCH 12, 2012

No two ways about it, starting a lead management program from scratch can be daunting. Long gone are the days of simply sending out a direct mail piece or placing an ad and waiting for the leads to roll in. What do you hope to accomplish with your lead management program? What are your goals for the program?

Lead Management 28

Lead Management Work Management Marketing Management Lead Scoring 28

Hubspot

FEBRUARY 17, 2012

Adapt your strategy to create more content about the topics your marketing personas care about, and less about the topics that don't resonate. If that's the case, you should create more content about healthy unicorn diets! the keywords that contribute to leads and customers). Refine Your SEO Strategy. Determine Email Frequency.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Adobe Experience Cloud Blog

AUGUST 12, 2009

In a down economy, what changes to lead generation can B2B sales and marketing professionals do to increase sales? Perspectives on Increasing Sales (along with James Callander). What are your top 3 tips for increasing sales leads in a down economy? I'm my own boss out there and in charge of my own destiny.

Thought Leadership 48

Thought Leadership Sales Leads Sales Qualified Leads Lead Scoring 48

Markempa

JANUARY 25, 2018

To help, I’ve compiled a list of the Top 10 most useful (and favorite) posts on the B2B Lead Blog. This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. If not, you could be losing sales, and marketing ROI not see it. The list below starts at number 10 moving up.

Lead Generation 75

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 75

Ambal's Amusings

NOVEMBER 19, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. B2B Lead Generation Benchmark Study 2009.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

ViewPoint

MAY 8, 2012

Produce engaging content. For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. Engagement creates momentary value that is aloof from any kind of sales lead management process.

Lead Scoring 120

Lead Scoring Lead Ranking Generation Leads 120