PureB2B

MAY 10, 2022

Content syndication not only offers a scalable solution for lead generation, but also plays into the higher demand gen strategy of building brand awareness and thought leadership. Too often, content syndication programs are plagued with poor performing leads due to the vendor not specifically addressing the challenge at hand.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

Martech

JANUARY 26, 2023

After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. Does the vendor seem to understand our business and our marketing needs? Does the vendor seem to understand our business and our marketing needs? Are they showing us our “must-have” features? Get MarTech!

Marketing Automation Services 110

Marketing Automation Services Enterprise Management Work Management Marketing Management 110

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Informing Content Based on Interest. Second-party data is someone else’s first-party data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. No surprise there.

Research 351

Research B2B Marketing Marketing Automation Services Top of Funnel 351

KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. This is followed by easy access to pricing and competitive information (62%) and a demonstrated expertise around specific industry needs (56%).

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

Martech

NOVEMBER 14, 2023

In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Among those who are using AI, the top tactics are content personalization, email retargeting and subject line optimization.

Planning 123

Planning Marketing AI Enterprise Management Work Management 123

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 96

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 96

PureB2B

SEPTEMBER 16, 2020

There are nuances that prevent you from getting noticed, or stop your content from even showing up anymore. So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? What Does a Content Syndication Partner Do?

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

There are nuances that prevent you from getting noticed, or stop your content from even showing up anymore. So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? What Does a Content Syndication Partner Do?

Vendors 62

Vendors Research Top of Funnel Tips 62

Martech

FEBRUARY 24, 2022

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs? Does the vendor seem to understand our business and our marketing needs? Click here to download!

Marketing Automation Services 111

Marketing Automation Services Marketing Management Vendors Marketing Automation 111

Customer Experience Matrix

AUGUST 25, 2016

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). Another two (Everstring and ZenIQ) didn't fall into the Execution group but came close.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

B2BMarketing.net

DECEMBER 5, 2023

Kavita Singh, Senior Editor, B2B Marketing, spoke to Paul Gilhooly, Vice President of Sales, 6sense to discuss how AI will impact tech vendors and some top tips for implementing it. While some technology vendors might be seeing AI as something new, 6sense has been leveraging AI to enhance its platform for 10 years now.

Vendors 52

Vendors Case Studies B2B Sales Trust Marketing 52

Martech

SEPTEMBER 14, 2022

B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. ” In some cases, said Malko, buyers can get better information about products from third-party sellers. Detailed findings.

Vendors 85

Vendors Peer-to-peer Buy Paid Search Agency 85

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Narrow your list to those vendors that meet your criteria.

Enterprise Management 78

Enterprise Management Marketing Management Vendors RFP 78

Customer Experience Matrix

MAY 6, 2017

audience transparency, and even placement near objectionable Web content are all tactics in the assault, aimed both at winning concessions and weakening their opponents. That dynamic has placed considerable strain on the open internet companies that generate great journalism, film, music, social networking, and information.

Marketing Management 120

Marketing Management Paid Search Agency Vendors Ads 120

Marketing Insider Group

AUGUST 7, 2023

Buyers want information, and they want it now. The best way to do this is through conversational content. Conversational content is more than just a marketing strategy. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard.

Conversion 204

Conversion Top of Funnel Content Lead Nurturing 204

Customer Experience Matrix

AUGUST 25, 2016

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. Most Execution firms in the Guide specialize in a particular channel, such as display advertising, social media advertising, Web content, or email. Many can also push messages to other channels via marketing automation or CRM integration.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs. If they are showing you your “must-have” features.

Work Management 90

Work Management Enterprise Management Digital Asset Management Marketing Management 90

Martech

MARCH 4, 2022

Does the vendor seem to un that derstand our business and our marketing needs? Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. display ad management, content management systems)? How is data exchanged?

Marketing Management 94

Marketing Management Vendors Analytics Ideal Customer Profiles 94

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 234

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 234

KoMarketing Associates

APRIL 30, 2018

As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process. different information sources on average during the buying journey. Less than 50 percent stated that they consult vendors’ product websites.

Consulting 161

Consulting Buy Peer-to-peer B2B 161

Martech

MARCH 9, 2022

Does the vendor seem to understand our business and our marketing needs? How does the platform use AI or machine learning algorithms to analyze the content of phone conversations or chats? Does the platform feature whisper messages to announce caller sources or other valuable information to our agents before accepting the call?

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Work Management Marketing Management 86

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 261

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 261

B2B Marketing Directions

APRIL 21, 2019

The 2019 B2B Buying Disconnect report is based on a survey of 712 individuals who were involved in a significant purchase of business technology during the preceding year, and on a survey of 229 individuals who worked for technology vendors in a marketing or sales capacity. The 2019 survey found that buyers used an average of 5.2

Vendors 49

Vendors B2B Content Customer Surveys 49

Webbiquity

APRIL 5, 2023

From images and videos to marketing materials and social media content, these assets play a vital role in enhancing brand awareness and credibility. Image credit: George Milton on Pexels However, managing these assets can be daunting, especially for businesses with large content volumes.

Digital Asset Management 252

Digital Asset Management Work Management Marketing Management Software 252

Content Standard

DECEMBER 6, 2023

I love working with them and they bring fresh perspective to (often) stale content marketing strategies—but they have two common areas of vulnerability: They can tend to approach content from an “inside-out” perspective, and they can be too quick on the content trigger. The answer is market research.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

KoMarketing Associates

MAY 5, 2015

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent,” says CMI.

Education 120

Education Tactics B2B Marketing Practices 120

Martech

SEPTEMBER 15, 2023

Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Keeping your pipeline flowing Content marketing is all about momentum. Your pipeline might slow down but don’t discourage prospects on the fence by going silent when they need your content the most.

Terms and Conditions 113

Terms and Conditions Content Paid Search Agency Marketing Agencies 1 113

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Webbiquity

AUGUST 31, 2021

And today’s buyers rely on five primary sources of information to make decisions. But “millennials do appreciate vendors that are forthcoming about their limitations.” Millennials also don’t place a lot of trust in vendor sales reps. Then make that content easy to find in search.

Buy 300

Buy Cold Calling B2B Lead Scoring 300

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Mismatched Content Type Priorities. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on.

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. 1st party intent data is derived by measuring and analyzing the engagement of known prospects, with content presented to them, to predict their buying intentions. Many vendors rely on reverse IP lookup to identify “active” companies. The Problems with Third-Party Intent Data.

Intent Data 84

Intent Data Vendors Intent Analysis 84

Marketing Insider Group

MAY 14, 2024

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. To unlock concrete insights from your analysis, use concrete information. These should inform the relevancy of your SMART goals.

Planning 231

Planning Event Marketing Marketing Plans Work Management 231

Martech

JANUARY 20, 2022

The firm says there are now more than 50 vendors in the AI content space. Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers. Peppertype.ai, for example, offers to draft content specifically for Twitter and LinkedIn as well as conventional blogs.

Lock-In 124

Lock-In Content Copywriting Vendors 124

Content Standard

JUNE 27, 2023

That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. An educational content strategy tackles these problems head-on.

Work Management 88

Work Management Marketing Management Differentiation Education 88

B2B Marketing Directions

APRIL 29, 2018

TrustRadius recently published The 2018 B2B Buying Disconnect report, which provides several important insights regarding how business technology buyers research potential purchases, and how they view their vendors. The second was a survey of 240 individuals who worked for business technology vendors in a marketing or sales capacity.

Vendors 48

Vendors Case Studies Content Customer Surveys 48