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NOVEMBER 29, 2023

Looking for more foundational information on email deliverability? To maintain a positive sender reputation, businesses are advised to focus on delivering content that resonates with their audience and encourages user interaction. Check out The Best Email Deliverability Guide Ever.

Deliverability 172

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OCTOBER 4, 2023

Now analyze email, content, and subject line performance per unique audiences. Before you know it, you’ve gone down the data rabbit hole and found a way to drive more engagement from your content. Pinning reports to your marketing analytics platform is like placing essential information on a bulletin board for easy reference.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

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SEPTEMBER 24, 2023

More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. We love this example from the Content Marketing Institute. It’s the overuse and misuse of keywords in your content.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

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DECEMBER 9, 2023

One thing that stood out is that some of the programs had instances of duplicate content. In other words, if a person is trying to find information about email marketing, how can you simplify that journey so they don’t have to find material on their own? An insurance marketer, for example, might receive the same eBook twice (oops!).

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

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SEPTEMBER 25, 2023

Today’s buyers are more reliant on digital information to move them along their journey. Content marketers who strategically produce content across the lifecycle (including sales enablement materials). Marketing teams usually include: Demand generation marketers who are responsible for generating and nurturing new leads.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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MAY 10, 2018

Webinars are powerful lead generation tools if you deliver information people want and need, woven into your webinar content. Here are 10 tips to add to your webinar planning checklist.

Webinar Metrics 100

Webinar Metrics Tips Lead Generation Generation 100

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NOVEMBER 7, 2023

You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. Effective email strategy, and strong deliverability, always rests on a foundation of high quality lists with the right information.

Deliverability 187

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OCTOBER 6, 2023

If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing. Here are some ideas for building your SMS list: Run exclusive promotions and campaigns that are open only through SMS, for example access to special content or an insiders-only deal.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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FEBRUARY 26, 2024

Often, brands use blockslists to avoid association with controversial or inappropriate content. The California Consumer Privacy Act (CCPA) is a law that imposes certain obligations around privacy and security on companies that collect personal information from California residents. What is a Bounce Rate in Advertising? What is a Lead?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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MARCH 1, 2024

If you know a prospect is coming to you from a Google ad on a specific topic, like lead scoring, follow up with lead-scoring content rather than hitting them up right away for a demo,” says Jeff. We’ve got to arm them with all the information we can so they can do what they are good at, and part of that is providing the right data.”

Lead Scoring 130

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MARCH 19, 2024

Marketers often ask for information such as name, email address, and phone number when gating content. Gathering this information helps you build a stronger marketing pipeline that focuses on quality instead of quantity. Additionally, you’ll want to reconsider how you’re collecting first-party data. What is your greatest need?

Marketing Automation Services 193

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OCTOBER 2, 2023

You can use automation to enroll new leads in nurture campaigns that send educational content over time. Automate repetitive tasks like scheduling and publishing content, and use advanced features like social media listening and employee advocacy to stay on top of conversations and comments while driving positive engagement.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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SEPTEMBER 25, 2023

Industry, size, revenue—these are all quantitative data points that can inform your ICP. Content marketers can determine what kinds of case studies resonate, and produce more of them. Sales and marketing teams can use buyer personas to tailor content, conversations, and overall messaging. Startups or enterprise orgs?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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SEPTEMBER 19, 2023

And skilled marketers who do invest in paid advertising do so to complement their existing content marketing efforts and support a holistic marketing plan. Informing your audience will drive trust in your offerings and endear prospects and customers to your brand. Don’t lecture, educate. Don’t preach, empathize. Don’t brag, listen.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

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SEPTEMBER 24, 2023

According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are. Especially if you’re looking to build connections and have conversations with your fellow B2B marketers.

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130

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DECEMBER 8, 2023

One of the biggest sources of migration pain is making sure your marketing content comes over too. Instead, bring your CRM information technology contact into the loop early, so if you encounter any challenges, you can move through them quickly. Gather media assets and images. Doing too much too fast.

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

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FEBRUARY 6, 2024

One of the biggest sources of migration pain is making sure your marketing content comes over too. Instead, bring your CRM information technology contact into the loop early, so if you encounter any challenges, you can move through them quickly. Gather media assets and images. Doing too much too fast.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

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OCTOBER 3, 2023

These people need content, not phone calls. These pages are a great opportunity for you to present all your great content square in front of your audience. In fact, we recently updated our blog template to create more opportunities for additional content. ” How Many CTAs Should I Use in a Dedicated Landing Page ?

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130