Hubspot

JULY 7, 2020

And, one major way they've driven traffic from different regions to their site is through international SEO. But, like any marketing campaign, SEO is not always a one-size-fits-all approach. But how do you create a winning international SEO strategy? 4 Ways SEO Varies Around the World. Here are four things to know.

Hubspot 101

Hubspot SEO Domain Content 101

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). Hence, these tools go hand in hand.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. Content marketing can be a highly effective way to build brand awareness. Content can help to build your brand in several different ways.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Webbiquity

APRIL 3, 2018

Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. But does SEO still matter? Google and other search engines seek to display the “best answer” for every query near the top of their search results.

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

SmartBug Media

JUNE 29, 2021

Your SEO strategy determines your search rankings. If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. How do you get your content featured in a Featured Snippet?

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

Go Beyond SEO

JANUARY 25, 2024

Understanding SEO Consultant Services In the digital marketplace, we often hear the buzzword ‘SEO’ and wonder what SEO Consultant services are and if they genuinely pack a punch for our business’s online success. The assertion stands strong: are SEO consultant services worth it?

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). Why topic clusters overtook keywords for SEO. Then, Google decided to make some changes…. You need topic clusters.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Hubspot

APRIL 9, 2020

In SEO, everything is anchored in user experience. And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users. Keep Building a Technical SEO Foundation.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Nevertheless, your SEO efforts with social media are still valuable.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Stevens & Tate

DECEMBER 9, 2022

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media. 6 Effective Call To Action Examples.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

SmartBug Media

DECEMBER 8, 2020

The world of content marketing offers many choices for where to host your content, and specifically your blog. Writing blogs is an investment in your business, as a way to gain SEO value and be thought leaders in your space. The first implication you should consider is SEO value and ability to nurture leads.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. Google Adds Podcast to Search Results.

Hubspot 99

Hubspot SEO Design SERP 99

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. As with many recent updates, this one is designed to surface genuinely helpful results that align with search intent. As of last year, Google was still processing 8.5

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

SmartBug Media

JUNE 22, 2021

Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. If you’re an advanced HubSpot user, you likely feel like you could publish a blog post in your sleep, and that’s what’s so awesome about how easy it is to use HubSpot blogging. HubSpot Blogging Hack #1: The Power of CTAs.

Hubspot 94

Hubspot Click Rate Lead Scoring Lead Ranking 94

Hubspot

JULY 7, 2021

Poor UX also negatively impacts your ability to rank on Google's search engine results page (SERP). HubSpot Core Web Vitals. HubSpot’s SEO audit tool reviews all three of Google's Core Web Vitals metrics for you. Below, we’ll cover the ways in which HubSpot can help you prepare for Core Web Vitals.

Hubspot 100

Hubspot Google Lead Scoring Lead Ranking 100

SmartBug Media

SEPTEMBER 23, 2020

Today’s recap sessions revolve around a topic that a lot of our clients struggle with all the time, Search Engine Optimization (SEO). The reason why SEO is particularly “daunting” is because Search Engine Optimization is always changing. but on creating content that resonated with people.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. CRM: Ensure Clean Imports.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

SmartBug Media

DECEMBER 19, 2022

Just like in any industry or practice, there are a lot of terms and acronyms associated with SEO—and if you’re new to SEO, it can seem overwhelming. There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. Quality Content.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

SmartBug Media

SEPTEMBER 12, 2023

Using AI for SEO is exciting, but make sure you’re managing your expectations and know what you’re doing up front. AI for SEO 101 What is AI for SEO, anyway? AI for SEO refers to the art and science of using artificial intelligence tools to boost a website's search engine results page ranking. Translation?

Marketing AI 59

Marketing AI SEO Effectiveness Work Management 59

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

SmartBug Media

JULY 27, 2020

With millions of websites on the internet, it is important for your website to stand out and appear on the first page of the search engine results. According to Moz , “On average, 71.33% of searches result in a page one organic click. You may be asking yourself, “Why would website security affect SEO?”

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Reaching the right audience with relevant content is not easy.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Conductor

MARCH 8, 2022

The SEO industry is rapidly changing. While SEO has long been male-dominated , many of the leading voices driving innovation and inspiring others within the industry are women. Who are the top women in SEO? 10 Women driving innovation in SEO. Aleyda Solís | International SEO Consultant & Founder at Orainti.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. If your content comes across as salesy and pushy, readers will move on quickly.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Today, SEO is as much an art as it is a science. Understand Search Engine Ranking Factors.

SEO 87

SEO Tips SERP Content 87

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators. Dailymotion, with its global reach, can provide an alternative platform for your content.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

B2B Marketing Insights - WE

MARCH 16, 2022

Ranking at the top of the search engines can be a royal pain in the butt for small businesses. There are literally hundreds of algorithm factors that can mean reaching the top or being buried deep in Google search results pages. Funny enough, this technical SEO is not all that technical. Keyword research.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

OCTOBER 26, 2020

Ever since I was first introduced to search engine optimization (SEO), I've had to use it in every role I've had from editorial writing jobs to marketing blogging. While SEO was never my sole focus, I had to learn how to measure the success of my efforts. Below, let's look at SEO KPIs you should measure to track success.

Cost per Acquisition 96

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 96

Hubspot

DECEMBER 20, 2019

If you haven't properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be. The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in.

Tagging 93

Tagging SEO Sample Content 93

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? so you can provide the best content. People are searching.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Anyword

AUGUST 25, 2022

From SEO to organic traffic to just everyday research, Google remains a regular (and necessary) part of our workflow. Google recently announced the upcoming rollout of a change to its search ranking algorithm that’s shaping up to be the most significant in over a decade. They’ve branded the change: “The Helpful Content Update.”.

Planning 98

Planning Classified Ads Marketing Analytics Tools Content 98

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Hubspot

APRIL 20, 2021

Search engine optimization (SEO) may seem like a straightforward concept. You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? 5 SEO Success Stories To Inspire Your 2021 Strategy.

CMS Development 94

CMS Development SEO Marketing & Strategy Paid Search Agency 94