There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and  one I wrote for HubSpot ). Social media success is based on content and trust. Search traffic to blogs increases over time as the blog establishes authority and amasses content. It takes time and effort to create content, promote it, monitor social media conversations, and participate in dialog. Failing to provide fresh, relevant and valued content. Failing to LISTEN. It will backfire. MORE >>

Are you doing anything this weekend to generate traffic to your website? You want to continue to drive traffic and leads , but you don't know exactly how. Aside from witty copy, the sender has an extra special offer: The result of a creative message like this is not only traffic and leads to your site, but it's also an entertained email recipient. While this an example of how a business used A/B testing to optimize their homepage for the holiday season, holidays and off-hours are also a safe time to conduct tests in general, due to a reduction in traffic and attention. MORE >>

Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Fresh content. Most B2B website content (other than items like news releases and upcoming events) and much B2C content as well is fairly static; once it’s written, it tends to stay pretty much intact for the life of the website. But Google’s recent algorithm changes (which Bing and other search engines will most likely try to mimic) favor fresh content , as least for certain types of searches. Social media. MORE >>

'Guest posts not only bring links, they bring an audience for your content marketing. Brian Clark, aka @copyblogger, says that guest posts are one of the best ways to build your business with content. Guest Blogging Brings in an Audience, Not Just Traffic. Anyone can buy traffic with PPC, but it is just traffic. Traffic from a guest post is already an audience. How do little content publishers grow up to be big publishers? Guest post for SellingPower: Who Should be Responsible for Sales Enablement Content – Sales or Marketing? MORE >>

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? And what is the point of having great content, if no one can find it? Content Strategy is about having the content your audience wants. Content is really the backbone of social efforts & increasingly for PR too. MProfsEvents   Q2: So, how do you integrate content and social? MORE >>