seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Knowledge Graph looks like this: In this post, we will discuss what the Google Knowledge Graph is, why it exists and how to optimize for SEO.

SEO 105

SEO Google Optimization Lead Scoring 105

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. I can also do some long-tail keyword research with it. Paid Search. Buzzstream.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

SmartBug Media

JULY 6, 2021

Content reoptimization is one of the most impactful efforts for SEO and marketing teams. Most organizations that have been developing content for the last decade are sitting on a wealth (or at least a high volume) of out-of-date blog posts or buried website pages. Page one is where you need to be to get found in search.

Top of Funnel 98

Top of Funnel Allocation Lead Scoring Lead Ranking 98

Sharpspring

NOVEMBER 10, 2020

Also, don’t be afraid to use long-tail keywords. These are phrases that your target audience would likely search for on Google. Keeping with the lipstick example, a long-tail keyword phrase might be something along the lines of “cruelty-free organic vegan lipstick.” 4 – Email Marketing.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Adobe Experience Cloud Blog

MAY 22, 2017

SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

SmartBug Media

AUGUST 12, 2020

As manufacturers seek to attract buyers in more efficient and scalable ways the need for search engine optimized content is more pronounced than before. Buyers often research online, even before talking to a manufacturer representative, and the content that lands on their computers has a significant impact on their final purchase decisions.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

SmartBug Media

JULY 6, 2021

Content reoptimization is one of the most impactful efforts for SEO and marketing teams. Most organizations that have been developing content for the last decade are sitting on a wealth (or at least a high volume) of out-of-date blog posts or buried website pages. Page one is where you need to be to get found in search.

Top of Funnel 52

Top of Funnel Allocation Lead Scoring Lead Ranking 52

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Refresh Evergreen Content Because our pillar articles are useful to the target audience and attract a lot of traffic, we make sure to regularly update them. Google likes articles that are fresh and new.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Hubspot

OCTOBER 4, 2013

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. They are now prioritizing the context of the query as much as the content.

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

Atomic Reach

JANUARY 21, 2019

They have been able to cash in when it comes to creating content that brings value to their business and most importantly, their audience. As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. So we ask, is content creation actually challenging?

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

SmartBug Media

FEBRUARY 5, 2020

Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. This blog post will cover nine SEO-friendly content writing tips to improve rankings. Optimize Content to Obtain Google Featured Snippets. Update Old Content.

SEO 87

SEO Tips SERP Content 87

Outgrow

OCTOBER 12, 2022

Inbound Marketing Strategy to Grow Your Business Faster. Marketing is a necessity for every business. But what is the most effective form of marketing? Small businesses and startups tend to find conventional marketing methods too expensive or unwieldy. This is where inbound marketing strategies come into play.

Inbound Marketing 103

Inbound Marketing Webinar Metrics Paid Content Marketing Strategy 103

SmartBug Media

DECEMBER 19, 2022

There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

JULY 27, 2020

SEO (search engine optimization) is the practice of structuring your website content to improve your website’s ranking position with search engines. SEO is best implemented as a long-term strategy rather than a short-term plan, but there are some ways to quickly improve your rankings for your website. Avoid Duplicate Content.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

SmartBug Media

JULY 16, 2021

So you want to use video marketing to improve your search presence? If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. You also might already have a video marketing strategy. video marketing trends.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Hubspot

MARCH 29, 2013

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. The Buyer’s Journey is an essential part of inbound marketing, because it can help you identify gaps in your existing strategy.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Lake One

APRIL 23, 2019

If ‘Content is king’, SEO is most definitely queen. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Sprout Social

SEPTEMBER 17, 2019

Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. For example, someone needs help baking a cake so they search on Google for “cake baking tips”. Keywords also help to define what your content is all about.

Keywords 102

Keywords Research SEO Lead Scoring 102

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. 1) Long-Tail Keywords.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. 1) Long-Tail Keywords.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

JUNE 10, 2011

This is a guest post by Kevin Cooper, VP of Sales and Marketing at Insite Software. To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Hinging on the creation and deployment of relevant, dynamic content, inbound marketing: 1.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

MARCH 15, 2011

Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. You have to optimize your website for Google Organic Search and optimize your data feed for Google Shopping in order to rank high in both locations. Go here to create an account and submit your website.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Hubspot

SEPTEMBER 5, 2013

Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality of content. The factors and their relative weights are all a closely-guarded secret, but you’ll be pleased to know that content creators aren’t completely left out in the cold. What Are the Quality Guidelines?

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

Hubspot

JANUARY 26, 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hinge Marketing

SEPTEMBER 30, 2015

Content marketing is red-hot. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. If you can't quantify the value of content marketing, they won't see it as a worthwhile investment. To your blog?

Work Management 48

Work Management Buy Analytics Marketing Management 48

SmartBug Media

APRIL 22, 2019

When it comes to the debate around using subdomains versus subfolders, even Google doesn’t provide the answer we’re looking for. It’s no secret that having keywords in your URL is a strong relevancy signal for Google’s ranking algrithms. One of the widely observed uses of subdomains is hosting blog content. Keywords in Your URL.

SEO 63

SEO Domain Long Tail Marketing SERP 63

Hubspot

NOVEMBER 16, 2011

Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. The Impact of Google's SSL Change on Keyword Diversity. The intelligence derived from these visits drives future content production and optimization efforts, and so it repeats.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Navigate the Channel

MAY 22, 2023

They matter because keywords aren’t just marketing talk, they’re regular human talk. Think of keywords as topics, or ideas that form content on a website. Think of them also as the words and phrases regular humans enter in search boxes on any search engine, predominately Google, to find content.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Marketing Insider Group

APRIL 4, 2023

We find that the best way to do that is to imitate successful inbound marketing examples. We aren’t the only ones that find inbound marketing to be effective. One study reports that inbound marketing motivates 90% of clicks. Moreover, inbound is cheaper and more productive than outbound.

Inbound Marketing 247

Inbound Marketing Examples Campaigns Planning 247

Hubspot

APRIL 4, 2016

Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. No matter how unique your niche is, it's likely that people are searching for the content you'll create. To do that, though, Conversant Bio would have to shift the way they marketed themselves. "We Pretty niche, wouldn't you say?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

SEPTEMBER 26, 2013

Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. I''ve said it before and I''ll say it again: Companies can''t control Google rankings, only affect them. 3) Personalization.

Lead Scoring 28

Lead Scoring Lead Ranking SEO Paid Search Agency 28

Content Standard

AUGUST 18, 2015

Man, all this measurement and accountability in digital marketing sure has made life in the marketing department feel cutthroat. Last year, digital marketers spent most of their time not in demand generation or inbound marketing, but in analytics , proving the value of their creative ideas and business execution.

Keywords 40

Keywords Spending Research Demand Generation Agencies 40

Hubspot

OCTOBER 22, 2010

Getting started creating remarkable content can be a challenging concept for folks who have never done it before. Below are five tools that you can use to make your content more user friendly. Tools For Content Creation. Jing – Content is always king when trying to drive traffic to your site.

Long Tail Marketing 28

Long Tail Marketing Tools Content Youtube 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. It''s been a busy month for Google, the 50 billion pound gorilla of the search world. summarizing her opinions on the changes from Google. Google Keywords We Won''t Miss Being Able to Track.

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

OCTOBER 15, 2015

After completing days 1-4 you’ll have a basic understanding of how search engines work, a clear sense of the difference between on- and off-page SEO, as well as an overarching understanding of how Google's algorithmic updates have shaped how people approach SEO today. Day 3: Learn about SEO’s role in inbound marketing.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

MARCH 22, 2012

And whether you're just starting out with SEO or it's been a part of your internet marketing strategy for a while, you're probably familiar with the need to conduct keyword research to inform the content and SEO strategies that help achieve that rocking organic presence. In fact, some don't even know what "inbound marketing" is.

Keywords 28

Keywords Research Long Tail Marketing SEO 28