NuSpark Consulting

JUNE 8, 2013

For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. I can also do some long-tail keyword research with it. We like testing at NuSpark Marketing.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Sharpspring

NOVEMBER 10, 2020

Also, don’t be afraid to use long-tail keywords. These are phrases that your target audience would likely search for on Google. Keeping with the lipstick example, a long-tail keyword phrase might be something along the lines of “cruelty-free organic vegan lipstick.” Best Internet Marketing Tools. #1

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Adobe Experience Cloud Blog

MAY 22, 2017

SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

SmartBug Media

AUGUST 12, 2020

Whether it has a B2B, B2C, or even B2G (government) business model, a manufacturer with a forward outlook strives to rank high in search results, such as on Google, Bing, or Yahoo! You can get a free website grade or look at your Google PageSpeed Insights report. What should you do to optimize your company for SEO?

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

ClearVoice

JUNE 21, 2022

As more brands and companies become aware of the value of inbound marketing, they dedicate more budget to SEO content. Some may need long-tail content, while others thrive on short-tail. According to Boese, it’s important to remember that Google crawls sites to find the most accurate answer to a search inquiry. .

SEO 111

SEO FAQ Content Work Management 111

Hubspot

OCTOBER 4, 2013

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. Google is laying the groundwork to maintain its dominance in search for an increasingly mobile world.

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

SmartBug Media

JULY 6, 2021

Content reoptimization is a powerful tactic to use to push your content ranking from Google pages 2-3 to page one. Throw this data into a pivot table to see which pages most commonly rank on Google results pages 2-3 and have almost zero presence on the first page. Keyword/Topic Difficulty. Educational vs. Transactional Pages.

Top of Funnel 98

Top of Funnel Allocation Lead Scoring Lead Ranking 98

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Outgrow

OCTOBER 12, 2022

Inbound Marketing Strategy to Grow Your Business Faster. Marketing is a necessity for every business. But what is the most effective form of marketing? Small businesses and startups tend to find conventional marketing methods too expensive or unwieldy. This is where inbound marketing strategies come into play.

Inbound Marketing 103

Inbound Marketing Webinar Metrics Paid Content Marketing Strategy 103

Hubspot

MARCH 29, 2013

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Lake One

APRIL 23, 2019

Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Long Tail Keyword: How do I identify keywords for B2B SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

SmartBug Media

JULY 6, 2021

Content reoptimization is a powerful tactic to use to push your content ranking from Google pages 2-3 to page one. Throw this data into a pivot table to see which pages most commonly rank on Google results pages 2-3 and have almost zero presence on the first page. Keyword/Topic Difficulty. Educational vs. Transactional Pages.

Top of Funnel 52

Top of Funnel Allocation Lead Scoring Lead Ranking 52

SmartBug Media

JULY 27, 2020

In 2014, Google announced that if a website didn’t have an SSL (secure Sockets layer) certificate then it would be marked as insecure, which could result in a large amount of traffic lost from your site. To start optimizing, each webpage should focus on one targeted, long-tail keyword search term. Ensure Website Security.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. 1) Long-Tail Keywords.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. 1) Long-Tail Keywords.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. The Buyer’s Journey is an essential part of inbound marketing, because it can help you identify gaps in your existing strategy.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

MARCH 15, 2011

Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. You have to optimize your website for Google Organic Search and optimize your data feed for Google Shopping in order to rank high in both locations. Go here to create an account and submit your website.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Hubspot

MAY 23, 2011

Google recently launched a big campaign to reactivate its dormant Adwords users with a $100 offer. I think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Search Marketing Adwords 28

Hubspot

JUNE 10, 2011

This is a guest post by Kevin Cooper, VP of Sales and Marketing at Insite Software. To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Hinging on the creation and deployment of relevant, dynamic content, inbound marketing: 1.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

SmartBug Media

JULY 16, 2021

Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. Google and other search engines use search result interactions and page engagement as an indicator of content value: Are people clicking on your link? This means that Google & Co.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Core web vitals are a set of three user experience metrics Google considers mission-critical. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Core Web Vitals.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JANUARY 26, 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common?

Google 28

Google Contingency Planning Clickthrough SERP 28

Sprout Social

SEPTEMBER 17, 2019

For example, someone needs help baking a cake so they search on Google for “cake baking tips”. For example, the top search results for “social media marketing” can give you an idea of what topics are performing well in the industry. Email marketing. Social media marketing. Inbound marketing. Keywordtool.io

Keywords 103

Keywords Research SEO Lead Scoring 103

Atomic Reach

JANUARY 21, 2019

As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. This is why it is essential to find competitive long tail keywords that are searched for quite a bit but are not so broad that your content will get lost in the shuffle. Is Content Creation Challenging?

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Hubspot

NOVEMBER 16, 2011

Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. The Impact of Google's SSL Change on Keyword Diversity. When Google takes away this intelligence, an inbound marketer's job becomes dramatically more difficult.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

SmartBug Media

APRIL 22, 2019

When it comes to the debate around using subdomains versus subfolders, even Google doesn’t provide the answer we’re looking for. It’s no secret that having keywords in your URL is a strong relevancy signal for Google’s ranking algrithms. To the search giant, subdomains and subfolders are equal. Keywords in Your URL.

SEO 63

SEO Domain Long Tail Marketing SERP 63

Marketing Insider Group

APRIL 4, 2023

We find that the best way to do that is to imitate successful inbound marketing examples. We aren’t the only ones that find inbound marketing to be effective. One study reports that inbound marketing motivates 90% of clicks. Moreover, inbound is cheaper and more productive than outbound.

Inbound Marketing 245

Inbound Marketing Examples Campaigns Planning 245

Navigate the Channel

MAY 22, 2023

Think of them also as the words and phrases regular humans enter in search boxes on any search engine, predominately Google, to find content. That way, customers are more likely to click your ad as they search for specific terms,” according to Google. Google sees you, overstuffers.) And it can be a fine line to navigate.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Those might include: Marketing automation tools. Well, needing to do keyword research has stayed the same. Make sense?

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

SmartBug Media

FEBRUARY 5, 2020

Optimize Content to Obtain Google Featured Snippets. Prioritize High-Quality Inbound and Outbound Links. Ever since the 2011 Panda algorithm update , Google has prioritized content as its number one ranking factor. Optimize Content to Obtain Google Featured Snippets. Understand Search Engine Ranking Factors.

SEO 87

SEO Tips SERP Content 87

Hubspot

SEPTEMBER 5, 2013

It’s critical to not just acknowledge Google’s quality guidelines, but to also make them an integral part of how you approach the production of web content. Matt Cutts and the rest of the web-spam team offer webmaster guidelines, with a stated intention to “help Google find, index, and rank your site.” What Are the Quality Guidelines?

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

Hubspot

SEPTEMBER 26, 2013

Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. I''ve said it before and I''ll say it again: Companies can''t control Google rankings, only affect them. 3) Personalization.

Lead Scoring 28

Lead Scoring Lead Ranking SEO Paid Search Agency 28

Hubspot

APRIL 4, 2016

Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. Step 2: Blogging Regularly Using Those Keywords.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. It''s been a busy month for Google, the 50 billion pound gorilla of the search world. summarizing her opinions on the changes from Google. Google Keywords We Won''t Miss Being Able to Track.

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

MARCH 22, 2012

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. In fact, some don't even know what "inbound marketing" is. But they do know they want to learn more about a component of inbound marketing -- like how to use social media to generate leads.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

OCTOBER 15, 2015

After completing days 1-4 you’ll have a basic understanding of how search engines work, a clear sense of the difference between on- and off-page SEO, as well as an overarching understanding of how Google's algorithmic updates have shaped how people approach SEO today. Day 3: Learn about SEO’s role in inbound marketing.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Content Standard

AUGUST 18, 2015

Man, all this measurement and accountability in digital marketing sure has made life in the marketing department feel cutthroat. Last year, digital marketers spent most of their time not in demand generation or inbound marketing, but in analytics , proving the value of their creative ideas and business execution.

Keywords 40

Keywords Spending Research Demand Generation Agencies 40