Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 81

SERP Long Tail Marketing Dwell Content 81

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 230

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 230

Conductor

AUGUST 5, 2021

In the past, SEO and content teams simply made sure their web pages and collateral repeated specific keywords as much as possible. While you may find a promising topic opportunity in research, knowing exactly how to create content that stands out, and whether it actually drives performance, can often be a mystery.

Features 116

Features Content Marketing Content SERP 116

Marketing Insider Group

JULY 24, 2023

By using keyword clustering, we can make sure our content ranks high across a bunch of relevant keywords, giving us more visibility in search results. Optimize Your Content Next up, it’s time to make your content the best it can be. SERP Similarity Clustering And then there’s SERP similarity clustering.

Keywords 220

Keywords SERP Eye-Tracking SEO 220

ClearVoice

AUGUST 6, 2021

What’s a featured snippet? Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. Featured snippets show up in position zero, which means they sit above even the first organic search result.

Features 72

Features Google SERP Click Rate 72

Moz

JANUARY 24, 2019

Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around.

SERP 51

SERP Features Long Tail Marketing Keywords 51

Sharpspring

NOVEMBER 17, 2021

Videos are becoming major marketing assets. This is why understanding video SEO is so helpful to modern marketers. Additionally, video carousels are an important part of organic search results giving publishers additional opportunities to quickly bring their products in front of their target customers. Which videos to create?

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Bluetext

JANUARY 21, 2022

Marketers often approach their content strategy with the simple goal of conveying a message to their target audience. But nowadays, that’s not enough for maintaining an effective content strategy. These Search Engine Result Pages (SERPs) are where users find results that the search engines deem to be the most relevant to the query.

SERP 26

SERP Features Marketing Agencies 1 Paid Search Agency 26

Marketing Insider Group

AUGUST 28, 2023

Find relevant keywords, hunt for fresh content opportunities , and consistently publish high quality content to keep users engaged. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings.

SEO 198

SEO Lead Scoring Lead Ranking SERP 198

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 64

Features Lead Scoring Lead Ranking SERP 64

Conductor

AUGUST 5, 2021

In the past, SEO and content teams simply made sure their web pages and collateral repeated specific keywords as much as possible. While you may find a promising topic opportunity in research, knowing exactly how to create content that stands out, and whether it actually drives performance, can often be a mystery.

Features 59

Features Content Marketing Content SERP 59

Contently

SEPTEMBER 19, 2023

The new feature is part of Google’s ongoing efforts to shift its search algorithm away from a strict focus on keywords and toward a more nuanced understanding of search intent. These changes are forcing marketers to reconsider how we optimize and create content. Wait, What Is Google Perspectives? Not exactly.

Marketing AI 78

Marketing AI Google Marketing & Strategy SERP 78

Top Rank Marketing

MAY 15, 2024

In 2023, the top-ranked result of a SERP in Google generated 39.8% Backlinko ) How to check your website’s SEO rankings You can manually check your website’s SEO rankings but, as TopRank Marketing’s associate content director Nick Nelson wrote recently, this is a bit like “using an eyedropper to drain a swimming pool.” respectively.

Lead Scoring 74

Lead Scoring Lead Ranking SEO SERP 74

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 52

Features Lead Scoring Lead Ranking SERP 52

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

B2B Marketing 306

B2B Marketing B2B Buyer Personas Mobile Advertising 306

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing.

Features 111

Features SEO CTR SERP 111

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. For places with limited access to content on certain subjects, MUM will help expand the knowledge base for those seeking information that could previously not be found.

Lead Ranking 130

Lead Ranking SERP Content CAN-SPAM 130

Brightedge

OCTOBER 9, 2020

By focusing your attention on how your brand appears in search results, you can reduce the overwhelming nature of the modern buyer’s journey, and make sure you are targeting the right content to the right audience at each moment in their journey to minimize poor bounce rates. What buyers discover in searches along their journey.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Keep content current. Follow Google’s E-A-T criteria as you create your content. Video Marketing and Sales. Mobile video consumption increases by 100% every year. 55% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

SmartBug Media

JULY 16, 2021

So you want to use video marketing to improve your search presence? If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. You also might already have a video marketing strategy. video marketing trends.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 83

SERP Marketing Automation Services Work Management Lead Scoring 83

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 76

SERP Google Verticals Keywords 76

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Optinmonster

DECEMBER 20, 2023

As an experienced content writer for OptinMonster , I’ve learned a few tricks of the trade that I’m excited to share with you. You can use these for SEO, content development, and digital marketing. Social media hashtags are essential keywords, so see what people use when sharing your content.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Marketing Insider Group

DECEMBER 19, 2022

A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site. Image source: CoSchedule.

Copywriting 265

Copywriting Click Rate Urgency Marketing Lead Scoring 265

Conductor

SEPTEMBER 2, 2022

Google was hard at work throughout July and August, rolling out significant updates like the Helpful Content Update while also resolving widespread outages that occurred in early August. Helpful content update New Video Performance Reports in Google Search Console New result type, called Perspectives, being tested.

Google 59

Google Lead Scoring Lead Ranking SERP 59

Vidyard

OCTOBER 27, 2019

Why Use Video Marketing? Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

ClickZ

JUNE 15, 2023

You can utilize your content strategy to provide solutions to multiple problems for your future customers. Keyword research is how you can figure out how people are searching for relevant problems and what kind of content can solve them. Featured snippets can be in a form of a definition box, a list, or a table.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

seo.co

MAY 11, 2022

Generally speaking, SEO works by optimizing your content to be what search engines consider relevant to what users type into the search bar. These pages are called the Search Engine Results Pages, or SERPs for short. However, SEO only applies to Google Business listings, Featured Snippets, and the SERPs.

SEO 105

SEO SERP Tips PPC 105

BenchmarkONE

JULY 22, 2021

If you’re involved in SaaS content marketing , metrics are vital to your strategy. However, just as looking at call center KPI s throws up unexpected metrics, content marketing has overlooked metrics of its own. Give your content marketing a boost with these new approaches to performance tracking. Content Engagement.

Top of Funnel 95

Top of Funnel Lead Ranking Multi-Touch Attribution Content Marketing 95

Vidyard

OCTOBER 27, 2019

Why Use Video Marketing? Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Conductor

MAY 12, 2020

Valuable Content, Guaranteed. Deliver Winning Content. Creating content that helps customers is easier said than done. Conductor’s Explorer has always been the gateway to understanding customer intent, but even after you uncover customer needs and decide what to write about, how do you know what content to actually create?

Features 59

Features Blogspot Work Management SERP 59

Sharpspring

SEPTEMBER 13, 2020

Video marketing is a powerful and dynamic marketing tool, and if you’re not yet including it in your marketing strategy, we guarantee you’re missing out. Simply put, effective video marketing works to increase your web traffic, conversion rates and social engagement.Not convinced? What Is Video Marketing? Record your video.

Video Marketing 66

Video Marketing Marketing Automation Services Marketing & Strategy Click Rate 66

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

Generation 95

Generation Psychographics Content User-Generated Content 95